Blending Realities to Reinvent Filmmaking
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Blending Realities to Reinvent Filmmaking

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The question of how Virtual Reality will transform creative industries such as Film is a big one, but Cannes certainly seemed like an appropriate place to tackle it.

We'll soon move beyond current limitations of AR AND VR into Blended and Mixed Reality Experiences Click To Tweet

So in between attending red carpet screenings, gawking at mega yachts and indulging in some celebrity spotting (Nicole Kidman, Colin Farrell and Mads Mikkelsen all in one day!) I attended a series of talks and panels hosted by HP, most of which revolved around the interplay between technology and creativity, with VR being a hot topic.

“Believe me, when we are looking at VR today we are looking at the punch cards of our generation. We are operating in DOS 3.0,” said Shane Wall, HP’s Chief Technology Officer and head of HP Labs, which also happens to be the world’s longest standing corporate research labs.

Yes, he concedes, there are limitations with both AR and VR technologies – Virtual Reality can feel isolating as it shuts out the outside world and there are issues with display and field of view with Augmented Reality, but those are the limitations of today, and we will move beyond that, perhaps much more quickly than we might think.

 

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Also published on Medium.