Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented gloo deconnect charging station smart home IOT
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Gloo – Crowdfunding Meets Augmented Reality Marketing

 

Gloo is a stylish wireless charging sation for homes and shared spaces.

After a record-breaking crowdfunding success with $8M raised for the ZeTime hybrid smartwatch, design innovators MyKronoz has just hit Kickstarter again to launch the Deconnect Gloo – a sleek wireless charging station that doubles as an ambient light source. Sounds great but most interestingly Gloo is the first crowdfunding project that enables you to preview exactly how different versions of a new product will look in your own home, via a unique Augmented Reality feature within the companion Deconnect app for iOS.

Deconnect Gloo is a sleek shared wireless charging station that doubles as an ambient light source Click To Tweet

Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented gloo deconnect charging station smart home IOT

Tech Trends has tested out several AR product apps from big retailers but has yet to see them actually in use by consumers. Now crowdfunding has become a powerhouse of product innovation maybe this is where the trend will finally catch on. After all why wouldn’t you want to see how a new product fits into your space before you have to actually shell out?

Tech Trends has tested out several AR product apps from big retailers but has yet to see them actually in use by consumers Click To Tweet

“The Gloo ecosystem aims to redefine the image of mobile charging – from purely functional, and often unsightly – to something that complements today’s contemporary interiors and connected lifestyles equally. Deconnect is all about the sharp edge of the Internet of things – and with Gloo, form meets function for the first time, whether you’re at home, in a bar or at an airport lounge.” Explained Boris Brault, CEO of Deconnect

Deconnect is all about the sharp edge of IoT - and with Gloo, form meets function whether you’re at home, in a bar or at an airport lounge Click To Tweet

Unlike existing wireless charging stations, Gloo – available in two sizes, Mini and Regular and with five finishings – aims to seamlessly blend into spaces thanks to its sleek bottle-shape, cable-free design and wireless surface charging technology. Containing a 20,000 mAh battery, Gloo Regular can deliver up to eight full smartphone charges both wirelessly through Qi technology and by USB.

Gloo seamlessly blends into spaces thanks to its sleek bottle-shape, cable-free design and wireless surface charging Click To Tweet

Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented gloo deconnect charging station smart home IOT

Gloo can also be used as an ambient lighting system, controlled by mobile app or built in touch sensor, to help create whatever atmosphere you’d like in your surroundings. And for those obsessed with selfies and group party pictures, Gloo Regular will soon also be able to take panoramic photos and video thanks to a high resolution Gloo 360 Cam add-on.

Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented gloo deconnect charging station smart home IOT

For those obsessed with selfies and group party pictures, Gloo will be able to take panoramic photos and video with the Gloo 360 Cam add-on Click To Tweet

“Using Kickstarter is important for us as a means to validate our product innovation, as well as being able to tap into ideas and inspiration for new, compatible accessories that we can develop and launch in 2019,” added Brault.

Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented gloo deconnect charging station smart home IOT

Gloo, originally conceived of for the home, is also perfect for hotels, bars and restaurants where multiple shared charging stations are needed. Each bottle-shaped Gloo uses Wireless Surface Charging technology, a means of charging that is unique to Gloo and that allows multiple devices to sit against its rounded surface thanks to the product’s customized and patented curved coils. It still needs charging itself, so Gloo is also complemented by a collection of 10W fast charging wireless pads, meticulously crafted using the finest materials, such as marble and carbon fiber, that should appeal to premium smartphone owners.

Each bottle-shaped Gloo allows multiple devices to sit against its rounded surface thanks to the product’s customized and patented curved coils Click To Tweet

Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented gloo deconnect charging station smart home IOT

Gloo at a glance

  • Portable & Cable-free wireless charging station
  • QI Wireless Surface Charging and USB Charging technology
  • Built-in power bank capacity:
  • Gloo Mini – 9,600mAh / Gloo Regular – 20,000mAh
  • Charge your devices simultaneously: Gloo Mini x3 / Gloo Regular x4
  • Retractable Doors to hold Smartphone and cover USB Ports
  • Ambiant LED Lighting System with Multi-color options and effects
  • Wi-Fi & Bluetooth Connectivity
  • Smartphone and/or on-product control
  • 2 sizes (features/specs vary on Gloo Regular & Gloo Mini)
  • 5 Finishings options
  • Stylish Design & Premium Materials
  • Compatibility
  • iPhone 8 Plus, iPhone 8, iPhone X,
  • Samsung Galaxy S6 and all newer
  • All Qi-enabled devices
  • Any USB-A & USB-C* charging devices
    * Gloo Regular only

 

Super Early Bird backers who sign up for Gloo via its Kickstarter campaign can get their hands on Gloo Mini for $59 (RRP $99) and Gloo Regular for $119 (RRP $199).

 

Tom Atkinson is a Digital Producer & Photographer at R3Digital and Reviews & Dept. Editor at Tech Trends. Connect on LinkedIn and follow him on Twitter @R3Digital