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	<title>mars Archives - Tech Trends</title>
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		<title>Building Spaceships with Mixed Reality</title>
		<link>https://techtrends.tech/tech-trends/building-spaceships-with-mixed-reality/</link>
		
		<dc:creator><![CDATA[Alice]]></dc:creator>
		<pubDate>Fri, 14 Sep 2018 15:10:36 +0000</pubDate>
				<category><![CDATA[Tech Trends]]></category>
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					<description><![CDATA[<p>&#160; Lockheed Martin’s space division has partnered with Scope AR to support the manufacturing of spacecraft, including NASA’s Orion. Lockheed &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/tech-trends/building-spaceships-with-mixed-reality/" aria-label="Building Spaceships with Mixed Reality">Read More</a></p>
<p>The post <a href="https://techtrends.tech/tech-trends/building-spaceships-with-mixed-reality/">Building Spaceships with Mixed Reality</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>&nbsp;</p>
<p><strong><em>Lockheed Martin’s space division has partnered with Scope AR to support the manufacturing of spacecraft, including NASA’s Orion.</em></strong></p>
<p>Lockheed Martin’s space division is now using Mixed Reality headsets and software to speed up the time it takes for engineers to learn about and conduct manufacturing processes on spacecraft. The defence contractor is <a href="https://arstechnica.com/information-technology/2017/03/our-new-mixed-reality-early-adopters-have-become-hololens-believers-at-work/">one of many major industry players to embrace Mixed Reality</a> and incorporate immersive tech in their industrial processes.</p>
<hr /><p><em>Lockheed Martin is one of many major industry players to embrace Mixed Reality and incorporate immersive tech in their industrial processes</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10883&#038;text=Lockheed%20Martin%20is%20one%20of%20many%20major%20industry%20players%20to%20embrace%20Mixed%20Reality%20and%20incorporate%20immersive%20tech%20in%20their%20industrial%20processes&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img fetchpriority="high" decoding="async" class="aligncenter size-large wp-image-10884" src="http://techtrends.tech/wp-content/uploads/2018/08/Alternate-View-of-Lockheed-Martin-AR-Demo-Area-Tech-Trends-NASA-HoloLens-1-1200x800.jpg" alt="Scope AR WorkLink for HoloLens Scope AR Tech Trends Lockheed Martin" width="1140" height="760" srcset="https://techtrends.tech/wp-content/uploads/2018/08/Alternate-View-of-Lockheed-Martin-AR-Demo-Area-Tech-Trends-NASA-HoloLens-1.jpg 1200w, https://techtrends.tech/wp-content/uploads/2018/08/Alternate-View-of-Lockheed-Martin-AR-Demo-Area-Tech-Trends-NASA-HoloLens-1-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2018/08/Alternate-View-of-Lockheed-Martin-AR-Demo-Area-Tech-Trends-NASA-HoloLens-1-768x512.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></p>
<hr /><p><em>What started as a pilot has been incorporated into the company’s manufacturing processes, including those involving the Orion space vehicle being built for NASA to travel to Mars</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10883&#038;text=What%20started%20as%20a%20pilot%20has%20been%20incorporated%20into%20the%20company%E2%80%99s%20manufacturing%20processes%2C%20including%20those%20involving%20the%20Orion%20space%20vehicle%20being%20built%20for%20NASA%20to%20travel%20to%20Mars&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>They began experimenting and studying how to use augmented reality in production beginning five years ago, but what started as a pilot to explore what would be possible using the technology has increasingly been incorporated into the company’s manufacturing processes, including those involving the Orion space vehicle being built for NASA to eventually travel to Mars.</p>
<blockquote><p>“In a complex field where errors simply cannot be made, <a href="http://techtrends.tech/tech-trends/transforming-business-augmented-reality/">Scope AR</a>’s WorkLink Augmented Reality platform has tremendously helped our space division build high quality spacecraft by reducing the time it takes to interpret work instructions by more than 95 percent, as well as reducing training time and errors significantly,” says Shelley Peterson, emerging technologies lead, Lockheed Martin. “The ability to easily use the product across platforms means that anyone on our team, including our interns, can take advantage of AR to build and use manufacturing instructions quickly and accurately.”</p></blockquote>
<p>Whereas technicians previously relied on paper instruction or computer 3D models viewed through a screen, they can now overlay data and schematics directly onto the relevant environment using the Microsoft HoloLens. Using AR, workers can now see the digital information and work instructions needed overlaid onto the actual components of the spacecraft. Giving technicians the tools to readily access information as and when they need it has resulted in extremely positive ROI.</p>
<hr /><p><em>Whereas technicians previously relied on paper instruction or computer 3D models viewed through a screen, they can now overlay data and schematics directly onto the relevant environment </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10883&#038;text=Whereas%20technicians%20previously%20relied%20on%20paper%20instruction%20or%20computer%203D%20models%20viewed%20through%20a%20screen%2C%20they%20can%20now%20overlay%20data%20and%20schematics%20directly%20onto%20the%20relevant%20environment%20&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img decoding="async" class="aligncenter size-large wp-image-10886" src="http://techtrends.tech/wp-content/uploads/2018/08/Scope-AR-Tech-Trends-Lockheed-Martin-1200x900.jpg" alt="Scope AR WorkLink for HoloLens Scope AR Tech Trends Lockheed Martin" width="1140" height="855" srcset="https://techtrends.tech/wp-content/uploads/2018/08/Scope-AR-Tech-Trends-Lockheed-Martin.jpg 1200w, https://techtrends.tech/wp-content/uploads/2018/08/Scope-AR-Tech-Trends-Lockheed-Martin-150x113.jpg 150w, https://techtrends.tech/wp-content/uploads/2018/08/Scope-AR-Tech-Trends-Lockheed-Martin-768x576.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></p>
<hr /><p><em>Using AR, workers can now see the digital information and work instructions needed overlaid onto the actual components of the spacecraft</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10883&#038;text=Using%20AR%2C%20workers%20can%20now%20see%20the%20digital%20information%20and%20work%20instructions%20needed%20overlaid%20onto%20the%20actual%20components%20of%20the%20spacecraft&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Over the course of their AR deployment, the team achieved an astonishing 95% reduction in the time it takes technicians to interpret drawings and text instructions and 85% reduction in overall time for training.</p>
<blockquote><p>&#8220;Lockheed Martin&#8217;s use of WorkLink is a great example of how dramatically AR technology can improve understanding of complicated instructions and technician efficiency, while also reducing errors in manufacturing,&#8221; says Scott Montgomerie, co-founder and CEO of Scope AR.</p></blockquote>
<p>And since Scope AR software doesn’t require complex coding, Lockheed Martin IT workers can quickly design 3-D representations of relevant objects and instructions to be overlaid onto real-world environments and pieces of equipment.</p>
<hr /><p><em>The team achieved 95% reduction in the time it takes technicians to interpret drawings and text instructions and 85% reduction in overall time for training.</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10883&#038;text=The%20team%20achieved%2095%25%20reduction%20in%20the%20time%20it%20takes%20technicians%20to%20interpret%20drawings%20and%20text%20instructions%20and%2085%25%20reduction%20in%20overall%20time%20for%20training.&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img decoding="async" class="aligncenter size-large wp-image-10887" src="http://techtrends.tech/wp-content/uploads/2018/08/Scope-AR-WorkLink-for-HoloLens-Scope-AR-Tech-Trends-Lockheed-Martin-1200x744.jpg" alt="Scope AR WorkLink for HoloLens Scope AR Tech Trends Lockheed Martin" width="1140" height="707" srcset="https://techtrends.tech/wp-content/uploads/2018/08/Scope-AR-WorkLink-for-HoloLens-Scope-AR-Tech-Trends-Lockheed-Martin.jpg 1200w, https://techtrends.tech/wp-content/uploads/2018/08/Scope-AR-WorkLink-for-HoloLens-Scope-AR-Tech-Trends-Lockheed-Martin-150x93.jpg 150w, https://techtrends.tech/wp-content/uploads/2018/08/Scope-AR-WorkLink-for-HoloLens-Scope-AR-Tech-Trends-Lockheed-Martin-768x476.jpg 768w, https://techtrends.tech/wp-content/uploads/2018/08/Scope-AR-WorkLink-for-HoloLens-Scope-AR-Tech-Trends-Lockheed-Martin-80x50.jpg 80w" sizes="(max-width: 1140px) 100vw, 1140px" /></p>
<blockquote><p>&#8220;The reduction in time to create AR work instructions is the key enabler for this new technology,” adds Peterson. “In the past, it could take an expert software engineer months to create a set of work instructions.  Using Scope AR’s WorkLink platform, an entry level engineer can build a more advanced work instruction within days. And, these are not simple, one step procedures &#8211; the instructions are enabling technicians to manufacture major components of a spacecraft. We have had teaching fellows and interns join us for a summer and after taking an online training course which lasts less than a day, they are able to start building basic AR work instructions in WorkLink.  Before the week is over, they are skillfully building more advanced work instruction sets.&#8221;</p></blockquote>
<p>At this rate, it looks like Mixed Reality could make a very significant contribution to – as Buzz Aldrin puts it – getting our ass to Mars. To infinity and beyond indeed…</p>
<hr /><p><em>It looks like Mixed Reality could make a significant contribution to getting our ass to Mars</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10883&#038;text=It%20looks%20like%20Mixed%20Reality%20could%20make%20a%20significant%20contribution%20to%20getting%20our%20ass%20to%20Mars&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-10885" src="http://techtrends.tech/wp-content/uploads/2018/08/Buzz-aldrin-Mars.jpg" alt="Scope AR WorkLink for HoloLens Scope AR Tech Trends Lockheed Martin" width="920" height="643" srcset="https://techtrends.tech/wp-content/uploads/2018/08/Buzz-aldrin-Mars.jpg 920w, https://techtrends.tech/wp-content/uploads/2018/08/Buzz-aldrin-Mars-150x105.jpg 150w, https://techtrends.tech/wp-content/uploads/2018/08/Buzz-aldrin-Mars-768x537.jpg 768w" sizes="auto, (max-width: 920px) 100vw, 920px" /></p>
<hr /><p><em>The reduction in time to create AR work instructions is the key enabler for this new technology</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10883&#038;text=The%20reduction%20in%20time%20to%20create%20AR%20work%20instructions%20is%20the%20key%20enabler%20for%20this%20new%20technology&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><strong><em>For companies looking to get into VR/AR/MR our </em></strong><a href="http://alicebonasio.com/vr-consultancy/"><em><strong>Virtual Reality Consultancy services</strong></em></a><strong><em> offer guidance on how these technologies can enhance and support your brand strategy.</em></strong></p>
<blockquote><p><em>Alice Bonasio is a </em><a href="http://techtrends.tech/vr-consultancy/"><em>VR Consultant</em></a><em> and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. </em><a href="https://www.linkedin.com/in/alicebonasio/"><em>Connect with her on LinkedIn</em></a><em> and follow </em><a href="https://twitter.com/alicebonasio"><em>@alicebonasio</em></a><em> and </em><a href="https://twitter.com/techtrends_tech">@techtrends_tech</a><em> on Twitter. </em></p></blockquote>
<p>The post <a href="https://techtrends.tech/tech-trends/building-spaceships-with-mixed-reality/">Building Spaceships with Mixed Reality</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">10883</post-id>	</item>
		<item>
		<title>A Technicolor Treat</title>
		<link>https://techtrends.tech/tech-trends/a-technicolor-treat/</link>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Fri, 22 Sep 2017 00:01:13 +0000</pubDate>
				<category><![CDATA[Industry Trends]]></category>
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		<category><![CDATA[Alice Bonasio]]></category>
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		<guid isPermaLink="false">http://techtrends.tech/?p=5074</guid>

					<description><![CDATA[<p>&#160; Tech Trends catches up with the creative minds making the immersive storytelling experiences of the future. Since Technicolor opened &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/tech-trends/a-technicolor-treat/" aria-label="A Technicolor Treat">Read More</a></p>
<p>The post <a href="https://techtrends.tech/tech-trends/a-technicolor-treat/">A Technicolor Treat</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>&nbsp;</p>
<p><em><strong>Tech Trends catches up with the creative minds making the immersive storytelling experiences of the future.<br />
</strong></em></p>
<p>Since Technicolor opened the <a href="http://tec.technicolor.com/" target="_blank" rel="noopener">Technicolor Experience Centre</a> (TEC) in Culver City, California a year ago, their subsidiary companies &#8211; including The Mill, MPC, and Mr. X &#8211; have worked on dozens of high profile Virtual and Augmented Reality projects that VR fans around the world will be familiar with, such as  Nike’s Turkey 360 (The Mill), 20th Century Fox’s The Martian(MPC), Warner Bros.’ Suicide Squad (MPC), MGM-Paramount&#8217;s Ben-Hur (Mr. X) and the fantastic Alien: Covenant In Utero, try it out below in 360. The creators enlisted the award-winning artists and creative technologists at Technicolor’s VFX studio MPC and the TEC, which provided the motion capture for the project. Collaborating with Twentieth Century Fox, FoxNext VR Studio, RSA VR, and Mach1 plus technology partners AMD RADEON and DELL, the team created what may be a first: a frightening immersive journey designed to scare viewers into their seats before the movie even opened!</p>
<hr /><p><em>It&#039;s been over a year now since Technicolor opened its Experience Centre for immersive technologies in LA</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D5074&#038;text=It%27s%20been%20over%20a%20year%20now%20since%20Technicolor%20opened%20its%20Experience%20Centre%20for%20immersive%20technologies%20in%20LA&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<div class="epyt-video-wrapper"><iframe loading="lazy"  style="display: block; margin: 0px auto;"  id="_ytid_48167"  width="480" height="360"  data-origwidth="480" data-origheight="360" src="https://www.youtube.com/embed/cKw1_l3htvA?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=light&#038;color=red&#038;controls=1&#038;disablekb=0&#038;" class="__youtube_prefs__  epyt-is-override  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div>
<p>&nbsp;</p>
<blockquote><p>“The Technicolor Experience Center creates a vibrant ecosystem that enables our teams, partners and customers to advance the state-of-the-art in this new form of storytelling,” Tim Sarnoff, Technicolor Deputy CEO and President of Production Services told us.</p></blockquote>
<p><a href="http://tec.technicolor.com/" target="_blank" rel="noopener">TEC</a>&#8216;s ambitions are much bigger than promotional work for brands or the film industry, however. The center was tasked with developing high-concept content, platforms and technology for immersive media such as Virtual and Augmented Reality. To meet those goals, Technicolor’s Research and Innovation labs are developing a range of technologies, including formats and tools that are being applied to enhance the creation and distribution of immersive content which are set to drive the future direction of the industry.</p>
<hr /><p><em>The Technicolor Experience Center aims to advance the state-of-the-art in this new medium</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D5074&#038;text=The%20Technicolor%20Experience%20Center%20aims%20to%20advance%20the%20state-of-the-art%20in%20this%20new%20medium&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<div class="epyt-video-wrapper"><iframe loading="lazy"  style="display: block; margin: 0px auto;"  id="_ytid_83263"  width="480" height="270"  data-origwidth="480" data-origheight="270" src="https://www.youtube.com/embed/Poyayfa0U8M?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=light&#038;color=red&#038;controls=1&#038;disablekb=0&#038;" class="__youtube_prefs__  epyt-is-override  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div>
<hr /><p><em>We particularly enjoyed the creepy IT experience on Littlstar</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D5074&#038;text=We%20particularly%20enjoyed%20the%20creepy%20IT%20experience%20on%20Littlstar&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Tech Trends spoke to Tony Mugavero, the CEO of the TEC&#8217;s official distribution partner <a href="http://littlstar.info/#home" target="_blank" rel="noopener">Littlstar</a> to find out a bit more about their partnership with Technicolor and the challenges of distributing VR to a broader audience. You can check out Littlstar&#8217;s apps which are available for a variety of VR platforms such as Playstation VR, Google Daydream, Oculus Rift, HTC Vive, and the Gear VR offering content across across Music, Film, Sports, News, Gaming and more. We particularly enjoyed the IT: Float VR experience, &#8220;We all float down here Georgie,&#8221; is all I&#8217;m going to say&#8230;.  I started by asking Tony about the much anticipated mass consumer adoption of VR, and the role mobile has to play in that equation.</p>
<blockquote><p>We absolutely are on the brink of mass adoption in VR and AR. In order to push that further, the new computing paradigms need to work across all industries and not just entertainment. When people are using these technologies at home and work, and for entertainment as well as productivity, the shift will be complete. The transition is happening now, and the change is rapid (and exciting!).</p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5101" src="http://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-07-1200x576.jpg" alt="Alice Bonasio VR Consultancy MR Consultancy Tom Atkinson Tech Trends Reviews Review AR MR Mixed Reality Virtual Augmented Sex IOT Technicolor Littlstar mass adoption TEC Technicolor experience centre MPC The Mill" width="871" height="418" srcset="https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-07.jpg 1200w, https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-07-150x72.jpg 150w, https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-07-768x369.jpg 768w" sizes="auto, (max-width: 871px) 100vw, 871px" /></p>
<hr /><p><em>Mass adoption is happening now, and the change is rapid</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D5074&#038;text=Mass%20adoption%20is%20happening%20now%2C%20and%20the%20change%20is%20rapid&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote><p>People have enjoyed content on Littlstar tens of millions of times. We have close to 1000 hours of content across thousands of titles, and some of our VR users are having sessions up to 45 minutes long. Our numbers are growing, and we&#8217;re seeing hardware sales grow as well as the introduction of big AR investment by Apple, Google, and Microsoft.</p></blockquote>
<hr /><p><em>Technicolor helps creators monetise their content</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D5074&#038;text=Technicolor%20helps%20creators%20monetise%20their%20content&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote><p>Content is being produced at a much higher rate now as well at the big studios, networks, publisher, and labels, and many of these groups have internal teams with separate P&amp;L&#8217;s to run immersive initiatives. There is a ton of development that is happening and under the hood we see no signs of cooling. The opposite, in fact.</p></blockquote>
<p>Marcie Jastrow, Technicolor’s Senior VP of Immersive Media and Head of the Technicolor Experience Center adds that mobile devices are also going to be hugely important in driving this mass adoption.</p>
<blockquote><p>“Mobile devices are going to be hugely important because what you create for mobile is not always going to translate on to an Oculus, or on to a Vive,” Jastrow explains. “You need to start like we do today with a master, and that is where the sweet spot for Technicolor will be: helping creators monetise by getting their content out to the masses via every headset, with the best image quality possible.”</p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-5100" src="http://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-06.jpg" alt="Alice Bonasio VR Consultancy MR Consultancy Tom Atkinson Tech Trends Reviews Review AR MR Mixed Reality Virtual Augmented Sex IOT Technicolor Littlstar mass adoption TEC Technicolor experience centre MPC The Mill" width="800" height="534" srcset="https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-06.jpg 800w, https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-06-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-06-768x513.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></p>
<p>I then asked Tony about what they brought to the table in the context of this TEC partnership:</p>
<blockquote><p>Littlstar sits at the intersection of consumers, creators, and hardware companies. We need to have the highest quality output for everyone involved, and Technicolor couldn&#8217;t be a better partner to learn, collaborate, and grow the space with. With our platform, Littlstar sees nearly all aspects of what works and what doesn&#8217;t in terms of content. We&#8217;re able to cross reference all creators and see how consumers engage with the content as well. We also run up against hardware limitations while pushing the boundaries of distribution. We are able to provide a strong cross section of information, and working with Technicolor on solving these challenges means accelerated adoption and development all around.</p></blockquote>
<hr /><p><em>We need to have the highest quality output for everyone involved</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D5074&#038;text=We%20need%20to%20have%20the%20highest%20quality%20output%20for%20everyone%20involved&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5102" src="http://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-08-1200x675.jpg" alt="Alice Bonasio VR Consultancy MR Consultancy Tom Atkinson Tech Trends Reviews Review AR MR Mixed Reality Virtual Augmented Sex IOT Technicolor Littlstar mass adoption TEC Technicolor experience centre MPC The Mill" width="834" height="469" srcset="https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-08.jpg 1200w, https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-08-150x84.jpg 150w, https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-08-768x432.jpg 768w" sizes="auto, (max-width: 834px) 100vw, 834px" /></p>
<p>So what will we see in the next ten years and what hurdles lie ahead for these new mediums?</p>
<blockquote><p>VR and AR will co-exist and be used successfully for different reasons. We need continued content development, business use cases, and hardware investment. Devices need to get smaller and more powerful to handle the amount of data and processing required to run immersive initiatives. We need improved network infrastructure to stream 8k or 16k content and better compression for things like volumetric capture. TVs and computer monitors will continue to be replaced, and we&#8217;ll see smartphones taking a hit as wearables get better.</p></blockquote>
<hr /><p><em>VR Devices need to handle larger amounts of data and processing</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D5074&#038;text=VR%20Devices%20need%20to%20handle%20larger%20amounts%20of%20data%20and%20processing&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Picking up on Tony&#8217;s comment that Littlstar is seeing users enjoy VR sessions of around 45 minutes I asked about the possible uptake for longer-format scripted narrative experiences.</p>
<blockquote><p>Yes, this is already happening. Groups like Felix &amp; Paul just released a 40 minute experience, and we&#8217;re regularly seeing content length increase. Dancing with the Stars and Conan O&#8217;Brien just released 1 hour long pieces of content.</p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5104" src="http://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-10-1200x675.jpg" alt="Alice Bonasio VR Consultancy MR Consultancy Tom Atkinson Tech Trends Reviews Review AR MR Mixed Reality Virtual Augmented Sex IOT Technicolor Littlstar mass adoption TEC Technicolor experience centre MPC The Mill" width="837" height="471" srcset="https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-10.jpg 1200w, https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-10-150x84.jpg 150w, https://techtrends.tech/wp-content/uploads/2017/09/Alice-Bonasio-VR-Consultancy-MR-Consultancy-Tom-Atkinson-Tech-Trends-AR-MR-Mixed-Reality-Virtual-Augmented-Sex-IOT-Technicolor-Littlstar-mass-adoption-TEC-Technicolor-experience-centre-MPC-The-Mill-10-768x432.jpg 768w" sizes="auto, (max-width: 837px) 100vw, 837px" /></p>
<p>Technicolor are also aware of the potential for longer format immersive experiences but Jastrow explained some of the challenges involved.</p>
<blockquote><p>“Depending upon what it is that you are trying to accomplish, the workflows will be completely different. You can think the experience you’ve written on the page is going to translate beautifully into an interactive experience, but when you start working, you might find out that the technology is just not there yet,&#8221; she says. &#8220;I think the biggest challenge is going to be learning who the new storytellers will be,” she says. “What is often written out for creative is not something that can translate into immersive experiences. If it is a passive, narrative experience where there is no interactivity, content can be created in one way. Where there is interactivity, or where you may be tethered to a headset with controllers and interacting; that needs to be created another way.”</p></blockquote>
<hr /><p><em>We can put processes in place that will help move immersive experiences</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D5074&#038;text=We%20can%20put%20processes%20in%20place%20that%20will%20help%20move%20immersive%20experiences&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>But Technicolor are committed to continued investment in evolving the processes and developing the workflows needed to advance those possibilities.</p>
<blockquote><p>“Narrative VR is probably going to play out like post production, but things like images and camera maturity, and techniques like stitching all need to evolve in order for images to be better and workflows to be faster. In the passive, narrative type of VR, we think we can get there pretty quickly by putting processes, standards, workflows and storytelling in place that will help move those immersive experiences along.”</p></blockquote>
<p>The future looks exciting indeed for storytellers looking to engage their audiences with immersive technologies and the <a href="http://www8.hp.com/us/en/campaigns/mars/index.html" target="_blank" rel="noopener">HP Mars Home Planet</a> project is a great example of how Technicolor and partners are innovating and promoting VR content creation, more from Tech Trends on this soon!</p>
<blockquote><p>HP Inc, NVIDIA, Technicolor, Autodesk, Fusion, Launch Forth, Unreal Engine and VIVE have launched HP Mars Home Planet—a global project using virtual reality to simulate what a human population of one million could look like on Mars. <span lang="EN">The unique exploration project – uniting engineers, architects, designers, artists, and students from around the globe – is a perfect example of the creative and technological collaborative opportunities presented by immersive media. There are currently 25K people involved in the project’s community. </span>The Technicolor Experience Center is managing the community of collaborators and providing guidance and expertise in the development of the final virtual reality experience.</p></blockquote>
<hr /><p><em>Technicolor are committed to invest in immersive technologies </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D5074&#038;text=Technicolor%20are%20committed%20to%20invest%20in%20immersive%20technologies%20&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
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<p><em><strong>Tech Trends </strong></em><a href="http://alicebonasio.com/vr-consultancy/" target="_blank" rel="noopener" shape="rect">Virtual Reality Consultancy Services</a><em><strong> offer support for companies looking to get a foothold in the growing Mixed Reality spectrum and enhance their brand strategy with these exciting new technologies. </strong></em></p>
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<p>The post <a href="https://techtrends.tech/tech-trends/a-technicolor-treat/">A Technicolor Treat</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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