From The Void reportedly attracting a $20 Million investment from James Murdoch’s fund, and Sandbox VR partnering with NBC to put together an epic-looking Holodeck experience, to platforms such as Secret Location expanding globally, it seems that consumer appetite for Location-Based VR (LBVR) is, in many ways, outpacing the take-up of consumer HMDs.

Location-Based Virtual Reality (LBVR) is showing great promise as a consumer gateway to VR
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Although most VR hardware and experiences currently cost too much for the average consumer, Location-Based Virtual Reality (LBVR) is showing great promise as a consumer gateway to VR. It is becoming increasingly common, in fact, for people to be first introduced to an immersive experience through some sort of arcade or installation setup, and also for users to return to these locations for more.

It is becoming increasingly common for people to be first introduced to an immersive experience through some sort of arcade or installation setup, and also for users to return to these locations for more
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Taking advantage of the consumer technology gap, LBVR is somewhat akin to cyber cafes, providing users with a VR headset, a VR backpack PC and custom-designed space to freely experience in VR. Demonstrating the immersive potential of VR in this way is viewed as a potent means of increasing VR awareness (and therefore uptake) amongst consumers. However, applications of LBVR are also diversifying beyond entertainment, with training, education and marketing professionals amongst the many wondering what next steps to take in order the maximize the potential of this nascent and hugely promising technology.

Applications of LBVR are also diversifying beyond entertainment
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To take an in-depth look at the current state, and future, of location-based VR, VR Intelligence are hosting an exclusive webinar, The Explosion of Location-Based Virtual Reality: Now & Future. XR Consultant, Columnist and Author, Charlie Fink, will moderate the discussion alongside Joanna Popper (Global Head of Virtual Reality for Location Based Entertainment, HP), Charles Westerberg (Vice President of Business Development, Black Box VR) and Chanel Summers (Vice President of Creative Development, VRstudios, Inc.). Taking place Wednesday, August 7^th (9:00am PT/12:00pm ET/5:00pm BST), the webinar will explore what is really happening in the world of location-based VR, who is making the biggest gains and why, and what the future may hold for this industry still in its infancy.

VR Intelligence are hosting an exclusive webinar, The Explosion of Location-Based Virtual Reality: Now & Future with @VRChuckWagon @JoannaPopper @CharlieFink @VRStudiosUSA @blackbox_vr Wednesday, August 7th
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Register for this webinar to explore the following:

• Which VR games, experiences and formats are proving most popular in location-based entertainment? And why?
• LBE is undoubtedly a growing segment for VR… but what challenges are centers and content creators still facing?
• Are purpose built free-roam VR experiences or multi-game VR arcades seeing the biggest growth? And are location-based AR experiences now coming to market and making gains too?
• What does it take to make an experience stand out from the crowd and get returning customers who spread the word?
• How is location-based VR diversifying beyond entertainment into training, education, marketing and more – and what does this mean for the rise of the technology more broadly?

Register for this exclusive webinar today

Those who cannot join live will be sent the recordings once the webinar has run.

This webinar is being run in association with VR Intelligence’s upcoming VRX Conference & Expo, taking place December 12-13, 2019, at the Hyatt Regency San Francisco Airport Hotel. Expecting more than 600 senior attendees from across gaming, entertainment, healthcare, retail, automotive industries and more, VRX is the world’s premier B2B immersive tech event for those wishing to use XR to boost ROI, propel their business forward and engage consumers through immersive, innovative experiences. More information can be found on the VR Intelligence website.

Tech Trends is an official media partner of VRX 2019

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Alice Bonasio is a VR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

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