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		<title>July 2020 Product Reviews</title>
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		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Tue, 14 Jul 2020 22:40:28 +0000</pubDate>
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					<description><![CDATA[<p>Summer is here and July&#8217;s product reviews are mostly devoted to mobile audio tech to keep you rocking in the &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/product-review/july-2020-product-reviews/" aria-label="July 2020 Product Reviews">Read More</a></p>
<p>The post <a href="https://techtrends.tech/product-review/july-2020-product-reviews/">July 2020 Product Reviews</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><em><strong>Summer is here and July&#8217;s product reviews are mostly devoted to mobile audio tech to keep you rocking in the great outdoors.</strong></em></p>
<h5>Helm DB12 Mobile Amplifier</h5>
<p>I am excited to review two advanced audio quality boosting gadgets for mobile devices this month. The first of these addresses a key issue all smartphone or tablet users will have faced when trying to play music, movies, or podcasts over high-quality headphones or external speakers; volume. No smart device can output the sheer loudness of a separate Hi-Fi or dedicated media center amplifier meaning if you want to watch films or listen to high-quality music with friends you inevitably have to compromise on sound quality and volume.</p>
<hr /><p><em>The @HelmAudio DB12 provides a 12-decibel gain boost plus an optional 6-decibel bass boost</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=The%20%40HelmAudio%20DB12%20provides%20a%2012-decibel%20gain%20boost%20plus%20an%20optional%206-decibel%20bass%20boost&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-15589" src="https://techtrends.tech/wp-content/uploads/2020/07/HELM_AAAMP_Gallery_1a.jpg" alt="" width="540" height="540" srcset="https://techtrends.tech/wp-content/uploads/2020/07/HELM_AAAMP_Gallery_1a.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/HELM_AAAMP_Gallery_1a-150x150.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/HELM_AAAMP_Gallery_1a-768x768.jpg 768w" sizes="(max-width: 540px) 100vw, 540px" /></p>
<p>The new <a href="https://helmaudio.com/products/db12" target="_blank" rel="noopener noreferrer">HELM DB12 AAAMP Mobile Headphone Amplifier</a> addresses the low-level volume our portable devices output, providing a 12-decibel gain boost plus an optional 6-decibel bass boost. This boost in gain is vital for power-hungry headphones like planar magnetic or high-impedance types, ensuring you hear the best quality sound and it also makes sure plugging your device into a portable battery-powered speaker or mini Hi-Fi gives you sound levels that will fill a room at a party or in a shared movie screening.</p>
<hr /><p><em>The @HelmAudio DB12 addresses a key issue all smartphone or tablet users will have faced when trying to play music, movies, or podcasts over high-quality headphones or external speakers; volume</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=The%20%40HelmAudio%20DB12%20addresses%20a%20key%20issue%20all%20smartphone%20or%20tablet%20users%20will%20have%20faced%20when%20trying%20to%20play%20music%2C%20movies%2C%20or%20podcasts%20over%20high-quality%20headphones%20or%20external%20speakers%3B%20volume&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><div class="epyt-video-wrapper"><iframe  style="display: block; margin: 0px auto;"  id="_ytid_56663"  width="480" height="270"  data-origwidth="480" data-origheight="270" src="https://www.youtube.com/embed/Dwvm4Gm_lX4?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=light&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></div></figure>
<hr /><p><em>This is an in-line, analog amplifier and connects to your device’s audio out via male 3.5mm jack and outputs back to a female 3.5mm jack, as such it is easy to use and connects seamlessly via all the headphone or audio cables</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=This%20is%20an%20in-line%2C%20analog%20amplifier%20and%20connects%20to%20your%20device%E2%80%99s%20audio%20out%20via%20male%203.5mm%20jack%20and%20outputs%20back%20to%20a%20female%203.5mm%20jack%2C%20as%20such%20it%20is%20easy%20to%20use%20and%20connects%20seamlessly%20via%20all%20the%20headphone%20or%20audio%20cables&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Two features make the DB12 such a success. This is an in-line, analog amplifier and connects to your device’s audio out via male 3.5mm jack and outputs back to a female 3.5mm jack, as such it is easy to use and connects seamlessly via all the headphone or audio cables you might already have. Also, key to the design is the integration of <a href="https://www.thx.com/aaa" target="_blank" rel="noopener noreferrer">THX AAA<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Amplifier Technology</a> which provides the power efficiency needed to deliver a rich, “unmasked” stereo field running off the DB12’s small, rechargeable battery.</p>
<blockquote><p>Most amplifiers require power and extra cables. The DB12 is 100% portable with 6+ hours of battery life per charge and features exclusive in-line silver coiled (highest conductive metal) cabling delivering studio-quality amplification on the go with zero fuss.</p></blockquote>
<p><img decoding="async" class="aligncenter wp-image-15586" src="https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot4_Drop.jpg" alt="" width="847" height="565" srcset="https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot4_Drop.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot4_Drop-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot4_Drop-768x513.jpg 768w" sizes="(max-width: 847px) 100vw, 847px" /></p>
<hr /><p><em>Key to the design is the integration of THX AAA<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Amplifier Technology which provides the power efficiency needed to deliver a rich, “unmasked” stereo field running off the DB12’s small, rechargeable battery</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=Key%20to%20the%20design%20is%20the%20integration%20of%20THX%20AAA%E2%84%A2%20Amplifier%20Technology%20which%20provides%20the%20power%20efficiency%20needed%20to%20deliver%20a%20rich%2C%20%E2%80%9Cunmasked%E2%80%9D%20stereo%20field%20running%20off%20the%20DB12%E2%80%99s%20small%2C%20rechargeable%20battery&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>With over six hours of mobile playtime, the HELM DB12 AAAMP transforms your mobile device into a portable hi-fi audio solution. As a seal of its superior audio design and output, it has also achieved THX Certification, meeting the highest industry standards for its sound quality and performance.</p>
<blockquote><p>“Working together with our partner in audio innovation, THX, we have infused the HELM DNA with some of the latest and greatest audio technologies on the market to create a world-class mobile headphone amplifier,” said Eric Johnson, chief executive officer of HELM Audio. Powered by THX AAA technology the HELM DB12 AAAMP provides +12 dB of zero distortion volume gain, improved stereo imaging, and clarity (true linear amplification), plus an optional user-controlled +6 dB bass boost. The ground-breaking DB12 is simple, the plug &amp; play in-line amplifier delivers maximum volume, improved sound quality, and bass enhancement to any headphone on any mobile device.</p></blockquote>
<p>In practical use, the amp is simplicity itself to use and that valuable boost in volume really does make your smartphone or tablet a useful media station. Hooked up to my demanding headphones it sounded bold and very pleasing. The same was true when connected to my Hi-Fi. I didn’t have to crank the volume as high as I would otherwise and the sound quality was more solid than when the DB12 was not connected. This is an analog amp so there is no digital magic going on inside to improve the sound and I did notice a tiny loss of fidelity in complex music tracks when using the DB12 but nothing that would bother anyone less of an audiophile than me and much less loss in quality than I expected from such a small battery-powered gadget.</p>
<hr /><p><em>In practical use, the amp is simplicity itself to use and that valuable boost in volume really does make your smartphone or tablet a useful media station</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=In%20practical%20use%2C%20the%20amp%20is%20simplicity%20itself%20to%20use%20and%20that%20valuable%20boost%20in%20volume%20really%20does%20make%20your%20smartphone%20or%20tablet%20a%20useful%20media%20station&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15585" src="https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot2_Drop_White.jpg" alt="" width="838" height="559" srcset="https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot2_Drop_White.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot2_Drop_White-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot2_Drop_White-768x513.jpg 768w" sizes="auto, (max-width: 838px) 100vw, 838px" /></p>
<p>The optional Bass Boost it offers is also great, offering a small but significant boost to the lower frequencies without muddying the mids and treble. Charging is super easy, the battery lasts a good few hours, and the metal construction and high-quality cable Helm use mean this is all round a great device. I love it and it will become an essential part of my tech travel kit.</p>
<blockquote><p>Winner of an “Innovation Award at CES 2020,” the HELM Audio DB12 AAAMP is small enough to fit into the palm of your hand and plugs seamlessly into any mobile device (Android, iOS, macOS or PC supported) delivering analog amplification from your mobile device to any pair of 3.5mm headphones or an external speaker.</p></blockquote>
<p>For those of us who don&#8217;t keep over 100GB of music files on their phone (hem hem) and prefer to stream from services such as Spotify or YouTube Music the DB12 will make a great difference when used with expensive, power dependant headphones. You know, the big ones that make you look like a Cyberman 😉</p>
<p><strong>Specification:</strong><br />
• Studio Grade Amplifier with Bass Boost Powered by the Award Winning THX® AAA<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Amplifier Technology. Boost the Sound from your Mobile or Gaming device to your Headphones<br />
• World&#8217;s First In-Line Audiophile Quality Headphone Amplifier That Fits In The Palm of Your Hand and a separate Bass Boost feature<br />
• Delivers Maximum Volume +12dB for the Cleanest Signal, Improving Sound Quality and an Independently Controlled Bass Boost +6dB Turning any Mobile Device Into a Full Blown Studio Experience<br />
• Plug &amp; Play: No Additional Components or Connections<br />
• Utilizes the THX AAA Lowest Distortion Rated Streamlined Amplifier<br />
• Game-Changing Ultra-Clean Power Breathing New Life into Your Favorite Headphones Anywhere You Go<br />
• 100% Mobile: Rechargeable Battery With 6-8 Hours Play Time</p>
<hr /><p><em>Charging is super easy, the battery lasts a good few hours, and the metal construction and high-quality cable Helm use mean this is all round a great device. I love it and it will become an essential part of my tech travel kit</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=Charging%20is%20super%20easy%2C%20the%20battery%20lasts%20a%20good%20few%20hours%2C%20and%20the%20metal%20construction%20and%20high-quality%20cable%20Helm%20use%20mean%20this%20is%20all%20round%20a%20great%20device.%20I%20love%20it%20and%20it%20will%20become%20an%20essential%20part%20of%20my%20tech%20travel%20kit&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15587" src="https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot5_Drop.jpg" alt="" width="838" height="559" srcset="https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot5_Drop.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot5_Drop-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/AAAMP_Shot5_Drop-768x513.jpg 768w" sizes="auto, (max-width: 838px) 100vw, 838px" /></p>
<p>If you need to boost your mobile device&#8217;s audio then I can recommend you give the DB12 a try! They are available now for <a href="https://helmaudio.com/products/db12" target="_blank" rel="noopener noreferrer">£199 now directly from the Helm website here</a>.<strong><br />
</strong></p>
<p>&nbsp;</p>
<h5>Cyrus SoundKey</h5>
<p>The second mobile audio device we are looking at this month is from the excellent British company Cyrus. The <a href="https://www.cyrusaudio.com/products/soundkey/" target="_blank" rel="noopener noreferrer">Cyrus SoundKey</a> unlike the Helm DB12 is a DAC (Digital-to-Analogue Converter) for your smartphone, tablet, laptop or PC so it connects to the digital output on your device which is always some form of USB unless you are an Apple iOS user in which case it is most likely a Lightning port. I was blown away to find that the SoundKey comes with high-quality OTG USB adapters for all the different flavors of USB right in the box! If however, you are iOS user you will have to use a Lightning Camera Kit connector which Cyrus doesn’t supply as it is a proprietary Apple product.</p>
<hr /><p><em>I have tested and owned several Hi-Fi sized DACs and was blown away that most of the quality of these large, expensive devices has been boiled down into a tiny little USB key by @Cyrus_Audio</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=I%20have%20tested%20and%20owned%20several%20Hi-Fi%20sized%20DACs%20and%20was%20blown%20away%20that%20most%20of%20the%20quality%20of%20these%20large%2C%20expensive%20devices%20has%20been%20boiled%20down%20into%20a%20tiny%20little%20USB%20key%20by%20%40Cyrus_Audio&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><div class="epyt-video-wrapper"><iframe loading="lazy"  style="display: block; margin: 0px auto;"  id="_ytid_87328"  width="480" height="270"  data-origwidth="480" data-origheight="270" src="https://www.youtube.com/embed/pc-Y-Th6ua8?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=light&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></div></figure>
<hr /><p><em>I can attest that the boost in audio quality is huge and that once you have used an @Cyrus_Audio SoundKey you will never go back</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=I%20can%20attest%20that%20the%20boost%20in%20audio%20quality%20is%20huge%20and%20that%20once%20you%20have%20used%20an%20%40Cyrus_Audio%20SoundKey%20you%20will%20never%20go%20back&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>A DAC takes the digital audio info from the device and refines and improves it via special circuitry to make it sound better in every way. I have tested and owned several Hi-Fi sized DACs and was blown away that most of the quality of these large, expensive devices has been boiled down into a tiny little USB key like this. I can attest that the boost in audio quality is huge and that once you have used a SoundKey you will never go back. The clarity, sound stage, fidelity, bass response, and overall balance of your music and movie soundtracks will leap forwards. It draws power from your device but claims it is very low current and I have not noticed any impact on my phone&#8217;s charge at all during use.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15608" src="https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-01.jpg" alt="" width="824" height="550" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-01.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-01-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-01-768x513.jpg 768w" sizes="auto, (max-width: 824px) 100vw, 824px" /></p>
<p>Via my Galaxy S9+ MP3, Flac, and M4A files sounded so much better I was still re-listening to my favorite tracks three hours after first plugging in the SoundKey, I just couldn’t stop listening to how wonderful my old files now sounded. Streaming Spotify also sounded a load better, even when tested with mid-range earbuds. Hooked up to my MacBook Pro (which already produces very good audio) movies were so much more enjoyable with the breadth of the soundscapes wrapping right around me and placing me in the middle of the action. With Jurassic World, for example, plugging in the SoundKey showed off the excellent mix, every rustle in the jungle stood out and the cacophonous roars of the dinosaurs were more complex and chilling.</p>
<hr /><p><em>Hooked up to my MacBook Pro (which already produces very good audio) movies were so much more enjoyable with the breadth of the soundscapes wrapping right around me and placing me in the middle of the action</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=Hooked%20up%20to%20my%20MacBook%20Pro%20%28which%20already%20produces%20very%20good%20audio%29%20movies%20were%20so%20much%20more%20enjoyable%20with%20the%20breadth%20of%20the%20soundscapes%20wrapping%20right%20around%20me%20and%20placing%20me%20in%20the%20middle%20of%20the%20action&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15610" src="https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-03.jpg" alt="" width="645" height="427" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-03.jpg 1000w, https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-03-150x99.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-03-768x508.jpg 768w" sizes="auto, (max-width: 645px) 100vw, 645px" /></p>
<blockquote><p>SoundKey is an award-winning revolution in mobile music. Hi-Fi streaming services like TIDAL mean fantastic quality is available to subscribers, but phones lack the necessary hardware to get the best from this data. SoundKey unlocks that data, using our years of expertise in high-resolution DAC and amplifier design. Cyrus quality audio is now available to everyone.</p></blockquote>
<p>If you care about sound if you truly love music and movies you have to get one of these. For under a hundred bucks it will change the way you engage with audio on your laptop or mobile device. Simplicity is the name of the game here, just plug the SoundKey into your macOS, Windows Vista+, Android 5+ and iOS9+ (all require OTG connection) device and it will work seamlessly. On computers, you will of course have to flip the Audio Output from ‘Device’ to ‘SoundKey’ but that is one click and you are done.</p>
<hr /><p><em>Simplicity is the name of the game here, just plug the @Cyrus_Audio SoundKey into your macOS, Windows Vista+, Android 5+ and iOS9+ (all require OTG connection) device and it will work seamlessly</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=Simplicity%20is%20the%20name%20of%20the%20game%20here%2C%20just%20plug%20the%20%40Cyrus_Audio%20SoundKey%20into%20your%20macOS%2C%20Windows%20Vista%2B%2C%20Android%205%2B%20and%20iOS9%2B%20%28all%20require%20OTG%20connection%29%20device%20and%20it%20will%20work%20seamlessly&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15609" src="https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-02.jpg" alt="" width="825" height="551" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-02.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-02-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Cyrus_SoundKey-02-768x513.jpg 768w" sizes="auto, (max-width: 825px) 100vw, 825px" /></p>
<hr /><p><em>If you care about sound if you truly love music and movies you have to get one of these. For under a hundred bucks it will change the way you engage with audio on your laptop or mobile device</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=If%20you%20care%20about%20sound%20if%20you%20truly%20love%20music%20and%20movies%20you%20have%20to%20get%20one%20of%20these.%20For%20under%20a%20hundred%20bucks%20it%20will%20change%20the%20way%20you%20engage%20with%20audio%20on%20your%20laptop%20or%20mobile%20device&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><strong>Unbelievable Sound Quality</strong><br />
• Improved clarity, more realistic sound<br />
• Works with Windows Vista+, Android 5+ and iOS9+* (all require OTG connection)<br />
• 3.5mm Jack for headphones connection<br />
• Robust aluminum casing<br />
• Extremely low current, conserving your phone’s battery life<br />
• Compatible with a wide range of audio format, including MP3, AAC, and FLAC<br />
• Can handle High-Resolution audio files up to 24bit/96kHz<br />
• Size 5.4cm x 2.3cm x 0.8cm<br />
• Weight 18g<br />
*Requires Apple Camera Kit for connection to iOS devices</p>
<p>Find out more <a href="https://www.cyrusaudio.com/products/soundkey/" target="_blank" rel="noopener noreferrer">here</a> and I strongly recommend you pick up one of these Cyrus SoundKeys right now, you will never go back! Their <a href="https://www.cyrusaudio.com/locations/" target="_blank" rel="noopener noreferrer">British website</a> has a dealer locator for several countries but they are also available on Amazon in most places for about $99 or £79.</p>
<p>&nbsp;</p>
<h5>Wisdom Panel Essential Dog DNA Test</h5>
<p>You might have noticed a lot of doggy tech in the last few review posts, well that&#8217;s because the tech for pets market is growing fast. We love our pets almost as much as we love ourselves and spend accordingly 🙂</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15592" src="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-03.jpg" alt="" width="720" height="430" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-03.jpg 864w, https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-03-150x90.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-03-768x459.jpg 768w" sizes="auto, (max-width: 720px) 100vw, 720px" /></p>
<hr /><p><em>I was super excited to try out @WisdomPanel Essential Doggy DNA test. I have a pack of pedigree Staffordshire Bull Terriers so was keen to see if their pedigree status was justified, as well as the expense</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=I%20was%20super%20excited%20to%20try%20out%20%40WisdomPanel%20Essential%20Doggy%20DNA%20test.%20I%20have%20a%20pack%20of%20pedigree%20Staffordshire%20Bull%20Terriers%20so%20was%20keen%20to%20see%20if%20their%20pedigree%20status%20was%20justified%2C%20as%20well%20as%20the%20expense&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>In these crazy days there is nothing wrong with that! So I was super excited to try out <a href="https://www.wisdompanel.com/en-us/" target="_blank" rel="noopener noreferrer">Wisdom Panel&#8217;s Essential Doggy DNA test</a>. I have a pack of pedigree Staffordshire Bull Terriers so was keen to see if their pedigree status was justified (as well as the expense!).</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15593" src="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-04.jpg" alt="" width="452" height="476" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-04.jpg 650w, https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-04-142x150.jpg 142w" sizes="auto, (max-width: 452px) 100vw, 452px" /></p>
<blockquote><p>In terms of appearance, dogs are one of the most diverse species on the planet. Which is why it’s hard to believe a Yorkie and Great Dane are nearly identical on a genetic level. Thanks to the 15,000 years that have passed since humans and dogs learned to live together, there are now over 350 unique dog breeds, types, and varieties recognized worldwide. Through DNA testing, we can map the &#8220;ancestry&#8221;—or origin story—of your dog, from their breed breakdown to family tree, going back several generations.</p></blockquote>
<p>The Essential DNA test Wisdom offer for dogs costs £99.99 and works for 350+ breeds, types, and varieties it also tests for 25+ genetic conditions, 35+ breed traits, and much more.</p>
<hr /><p><em>The Essential DNA test @WisdomPanel offer for dogs costs £99.99 and works for 350+ breeds, types, and varieties it also tests for 25+ genetic conditions, 35+ breed traits, and much more</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=The%20Essential%20DNA%20test%20%40WisdomPanel%20offer%20for%20dogs%20costs%20%C2%A399.99%20and%20works%20for%20350%2B%20breeds%2C%20types%2C%20and%20varieties%20it%20also%20tests%20for%2025%2B%20genetic%20conditions%2C%2035%2B%20breed%20traits%2C%20and%20much%20more&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><div class="epyt-video-wrapper"><iframe loading="lazy"  style="display: block; margin: 0px auto;"  id="_ytid_55339"  width="480" height="270"  data-origwidth="480" data-origheight="270" src="https://www.youtube.com/embed/i8Pjf6Jvj6s?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=light&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></div></figure>
<hr /><p><em>Through DNA testing, we can map the ancestry or origin story of your dog, from their breed breakdown to family tree, going back several generations</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=Through%20DNA%20testing%2C%20we%20can%20map%20the%20ancestry%20or%20origin%20story%20of%20your%20dog%2C%20from%20their%20breed%20breakdown%20to%20family%20tree%2C%20going%20back%20several%20generations&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Knowing your dog’s breed mix or pure breed and their genetic makeup empowers you to tailor training, nutrition, and care to their unique needs—helping you ensure a happier, healthier, snugglier pup for years to come. If you are a dog lover the information this test reveals is really valuable in caring for them.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15591" src="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-02.jpg" alt="" width="760" height="345" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-02.jpg 1189w, https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-02-150x68.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-02-768x349.jpg 768w" sizes="auto, (max-width: 760px) 100vw, 760px" /></p>
<p>The analysis of health conditions they show markers for is key to planning their medical care with your vet going forwards. For example, if they show a strong marker for hip <span class="ILfuVd"><span class="e24Kjd">dysplasia this can help you manage their exercise to mitigate the degeneration and to watch out for early signs of the disease and take early steps against it with supplements or drugs.</span></span></p>
<hr /><p><em>If the @WisdomPanel results show a strong marker for hip dysplasia this can help you manage their exercise to mitigate the degeneration and to watch out for early signs of the disease</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=If%20the%20%40WisdomPanel%20results%20show%20a%20strong%20marker%20for%20hip%20dysplasia%20this%20can%20help%20you%20manage%20their%20exercise%20to%20mitigate%20the%20degeneration%20and%20to%20watch%20out%20for%20early%20signs%20of%20the%20disease&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><span class="ILfuVd"><span class="e24Kjd"><figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><div class="epyt-video-wrapper"><iframe loading="lazy"  style="display: block; margin: 0px auto;"  id="_ytid_99720"  width="480" height="270"  data-origwidth="480" data-origheight="270" src="https://www.youtube.com/embed/3Aa3pIzAPtI?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=light&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></div></figure></span></span></p>
<hr /><p><em>Results only took a couple of weeks and I was emailed a link to take me straight back to the online account where all my pets results were clearly laid out in categories with simply laid out results</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=Results%20only%20took%20a%20couple%20of%20weeks%20and%20I%20was%20emailed%20a%20link%20to%20take%20me%20straight%20back%20to%20the%20online%20account%20where%20all%20my%20pets%20results%20were%20clearly%20laid%20out%20in%20categories%20with%20simply%20laid%20out%20results&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>The test kits each have a unique ID number that you use to create an account for you and your pet online. Instructions for the procedure are clear and well laid out online, the interface really is well designed, and taking the DNA sample itself was easy peasy! I just roughly rubbed the small bristly brush inside the dog&#8217;s cheek, popped it back in the supplied tube and sent it back to Wisdom in the prepaid package. Simplicity itself. Results only took a couple of weeks and I was emailed a link to take me straight back to the online account where all my pets results were clearly laid out in categories with simply laid out results.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15594" src="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-05.jpg" alt="" width="720" height="468" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-05.jpg 1170w, https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-05-150x97.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-05-768x499.jpg 768w" sizes="auto, (max-width: 720px) 100vw, 720px" /></p>
<p>I was very happy to find that all three of my dogs were indeed 100% purebred and had zero health issues commonly associated with poorly managed breeding programs. All-round I was very impressed with Wisdom&#8217;s testing kits and services. From start to finish the process was well explained and simple to use, plus the prices are very reasonable. The <a href="https://www.wisdompanel.com/en-us/products/wisdom-panel-essential" target="_blank" rel="noopener noreferrer">Essential Dog DNA Collection Kit</a> costs just £99.99 and includes everything I have discussed above and a <a href="https://www.wisdompanel.com/en-us/products/wisdom-panel-premium" target="_blank" rel="noopener noreferrer">Premium Kit</a> costs $159.99.</p>
<blockquote><p>Our algorithm considers over 17 million possible family trees that could have produced your dog’s raw genetic results. Looking at all of the trees together, the algorithm then determines the most likely breed breakdown and family tree for your pup.</p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15631" src="https://techtrends.tech/wp-content/uploads/2020/07/Screenshot-2020-07-14-15.12.07.jpg" alt="" width="719" height="387" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Screenshot-2020-07-14-15.12.07.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/Screenshot-2020-07-14-15.12.07-150x81.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Screenshot-2020-07-14-15.12.07-768x413.jpg 768w" sizes="auto, (max-width: 719px) 100vw, 719px" /></p>
<hr /><p><em>I was particularly pleased to see the information they supplied on fur color as all my dogs are red. This was no mean feat and we had to shop all around the UK to find puppies that carried this rare gene</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=I%20was%20particularly%20pleased%20to%20see%20the%20information%20they%20supplied%20on%20fur%20color%20as%20all%20my%20dogs%20are%20red.%20This%20was%20no%20mean%20feat%20and%20we%20had%20to%20shop%20all%20around%20the%20UK%20to%20find%20puppies%20that%20carried%20this%20rare%20gene&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote><p>Once your pup’s sample reaches our lab we log its arrival, and extract and purify the DNA from the sample that you collected. The DNA is then processed on our proprietary Illumina® Infinium® XT microarray, which tests for approximately 100,000 variants across your dog’s genome. Variants are places in the DNA that can vary between dogs, and the process of determining which particular variants a dog has is called genotyping. We then take your dog’s variant data and compare it to the largest dog reference database in the world: with over 350 breeds, types, and varieties built from a library of more than 1 million dogs.</p></blockquote>
<p>I was particularly pleased to see the information they supplied on fur color as all my dogs are red. This was no mean feat and we had to shop all around the UK to find puppies that carried this rare gene. I have a soft spot for red animals so watch out all Highland cattle!</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15595" src="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-06.jpg" alt="" width="607" height="510" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-06.jpg 785w, https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-06-150x126.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Wisdom-Panel-06-768x646.jpg 768w" sizes="auto, (max-width: 607px) 100vw, 607px" /></p>
<p>Breed info was also good and covered traits as well as a little on the history of the breed. Difficult to read but a wonderful outcome!</p>
<hr /><p><em>From start to finish the process was well explained and simple to use, the kits are easy to use, the website is excellent plus the prices are very reasonable</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=From%20start%20to%20finish%20the%20process%20was%20well%20explained%20and%20simple%20to%20use%2C%20the%20kits%20are%20easy%20to%20use%2C%20the%20website%20is%20excellent%20plus%20the%20prices%20are%20very%20reasonable&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote><p>In 17th century England, bull baiting fortunately declined in popularity. Sadly, however, a new ugly sport rose up to take its place. As dogfights became increasingly common, there was a real need for a smaller and more agile fighter. This new dog would be a better contestant than the larger bulldog and mastiff. Bulldogs were bred to reduce their size and, over time, they were also crossed with the Black and Tan Terrier, resulting in the Staffordshire Bull Terrier. Eventually, dog fighting was outlawed in 1835 and these devoted and loyal dogs were free to become home pets. From ugly beginnings … to a beautiful breed we’re glad are here today.</p></blockquote>
<p>From start to finish the process was well explained and simple to use, the kits are easy to use, the website is excellent plus the prices are very reasonable. The <a href="https://www.wisdompanel.com/en-us/products/wisdom-panel-essential" target="_blank" rel="noopener noreferrer">Essential Dog DNA Collection Kit</a> costs just £99.99 and includes everything I have discussed above. Also available is a <a href="https://www.wisdompanel.com/en-us/products/wisdom-panel-premium" target="_blank" rel="noopener noreferrer">Premium Kit</a> for $159.99.</p>
<p>&nbsp;</p>
<h5>Olive Smart Ear</h5>
<p>Our world is a loud place and I for one have lost some hearing in one ear due to being a stupid kid in a loud metal band. Whether your hearing loss is your own fault (hem hem) or not it can be an expensive and tedious problem to address with old fashioned hearing aids costing a fortune and often being overkill for the issue you have. Oh, and they tend to look like fleshy pink monstrosities, a bit like the alien Ceti Eel that crawls into Chekov&#8217;s ear in <em>Star Trek II: The Wrath Of Khan</em>, I might be exaggerating but it is not a good look.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15615" src="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-04.jpg" alt="" width="664" height="301" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-04.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-04-150x68.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-04-768x348.jpg 768w" sizes="auto, (max-width: 664px) 100vw, 664px" /></p>
<p>We all hate to admit when we need help, especially men, but that’s what <a href="https://www.oliveunion.com/products/smart-ear" target="_blank" rel="noopener noreferrer">Olive Smart Ear</a> is for. It’s a stylish single-ear hearing amplifier that re-engineers hearing for better conversations and enhanced listening. Be honest, we’ve all experienced it: the “What did you say?” from Dad at a noisy restaurant, the “Can you speak up?” from Grandpa during FaceTime calls, and the notorious remote control stealing so the TV can be on max volume.</p>
<hr /><p><em>We all hate to admit when we need help, especially men, but that’s what @olive_union is for. It’s a stylish single-ear hearing amplifier that re-engineers hearing for better conversations and enhanced listening</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=We%20all%20hate%20to%20admit%20when%20we%20need%20help%2C%20especially%20men%2C%20but%20that%E2%80%99s%20what%20%40olive_union%20is%20for.%20It%E2%80%99s%20a%20stylish%20single-ear%20hearing%20amplifier%20that%20re-engineers%20hearing%20for%20better%20conversations%20and%20enhanced%20listening&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><div class="epyt-video-wrapper"><iframe loading="lazy"  style="display: block; margin: 0px auto;"  id="_ytid_54141"  width="480" height="270"  data-origwidth="480" data-origheight="270" src="https://www.youtube.com/embed/aCF_9_txnZY?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=light&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></div></figure>
<hr /><p><em>The @olive_union Smart Ear uses AI to capture 99.8% of the sounds within your hearing range without distortion while dampening unwanted background noises</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=The%20%40olive_union%20Smart%20Ear%20uses%20AI%20to%20capture%2099.8%25%20of%20the%20sounds%20within%20your%20hearing%20range%20without%20distortion%20while%20dampening%20unwanted%20background%20noises&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Olive Smart Ear uses AI to capture 99.8% of the sounds within your hearing range without distortion while dampening unwanted background noises. Not only is it a modern and cool looking gadget, but it was also the CES 2020 &#8220;Best Wearable&#8221; award winner! The Smart Ear is a next-gen hearable for anyone with mild to moderate hearing loss and ensures they’ll never need to ask someone to speak up, turn the volume up, or be told they are shouting again (what if I like shouting?).</p>
<blockquote><p>The Olive Smart Ear isolates, filters, and reduces distracting background noises, and amplifies the ones that matter most, optimizing the experience of everyday listening. Designed to enhance the surrounding audio for those with mild-to-moderate hearing loss (less than 50 dB) but who aren’t yet ready for hearing aids &#8211; either clinically or emotionally.</p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15616" src="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-05.jpg" alt="" width="552" height="498" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-05.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-05-150x135.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-05-768x692.jpg 768w" sizes="auto, (max-width: 552px) 100vw, 552px" /></p>
<p>Setting up the new Smart ear was a piece of cake and after a quick charge in its handy little USB charging dock, I downloaded the app to my phone, connected through Bluetooth, and was up and running fast. When you first activate it the Smart Ear performs a simple hearing test to personalize your device. Check out the video below for a demo of how simple set up is.</p>
<hr /><p><em>I downloaded the @olive_union app to my phone, connected through Bluetooth, and was up and running fast</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=I%20downloaded%20the%20%40olive_union%20app%20to%20my%20phone%2C%20connected%20through%20Bluetooth%2C%20and%20was%20up%20and%20running%20fast&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><div class="epyt-video-wrapper"><iframe loading="lazy"  style="display: block; margin: 0px auto;"  id="_ytid_59728"  width="480" height="270"  data-origwidth="480" data-origheight="270" src="https://www.youtube.com/embed/ewa1oWpuuT8?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=light&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></div></figure>
<hr /><p><em>There is a simple Feedback Cancelation setting and a Volume slider. There is also an Equalizer so you can further personalize your settings and get the sound just the way you like</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=There%20is%20a%20simple%20Feedback%20Cancelation%20setting%20and%20a%20Volume%20slider.%20There%20is%20also%20an%20Equalizer%20so%20you%20can%20further%20personalize%20your%20settings%20and%20get%20the%20sound%20just%20the%20way%20you%20like&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Through their app it is super easy to control your Smart Ear with three simple modes that cover general listening situations; Default, Conversation &amp; TV Mode. There is a simple Feedback Cancelation setting and a Volume slider. There is also an Equalizer so you can further personalize your settings and get the sound just the way you like.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15643" src="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-01.1.jpg" alt="" width="620" height="354" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-01.1.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-01.1-150x86.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-01.1-768x439.jpg 768w" sizes="auto, (max-width: 620px) 100vw, 620px" /></p>
<hr /><p><em>Using the @olive_union Smart Ear definitely helped in crowded rooms, pulling the voice of the speaker out to the front and stopping me struggling to engage with the conversation</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=Using%20the%20%40olive_union%20Smart%20Ear%20definitely%20helped%20in%20crowded%20rooms%2C%20pulling%20the%20voice%20of%20the%20speaker%20out%20to%20the%20front%20and%20stopping%20me%20struggling%20to%20engage%20with%20the%20conversation&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>I don’t have a problem hearing the TV as I’m usually in a quiet room anyway but the Conversation mode was a real help when chatting in a group in a loud room. Generally, I have an issue focusing on the speaker’s voice in crowded settings and often struggle to get more than the gist as background noise blurs together with the voice. Using the Smart Ear definitely helped in this specific situation, pulling the voice of the speaker out to the front and stopping me struggling to engage with the conversation.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Personalized sound with simple hearing calibration: Provides users with an easy-to-use, 5-minute hearing test via smartphone with the included Olive Smart App (Android and Apple compatible) to customize audio and equalizer frequency settings, personalized to their own hearing profile.</li>
<li>Designed to be seen not hidden: Eliminates any hearing impairment stigmas through modern design cues, borrowed from popular truly wireless earbuds that everyone is wearing.</li>
<li>User-Friendly sound modes with feedback cancellation: Captures sounds you never realized were missing and avoid turning up TV volumes with preset “TV Listening” and “Conversation” modes. Three onboard mics capture high-frequency sounds while minimizing feedback for a clear, spectrally balanced sound.</li>
</ul>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15618" src="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-07.jpg" alt="" width="508" height="508" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-07.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-07-150x150.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-07-768x768.jpg 768w" sizes="auto, (max-width: 508px) 100vw, 508px" /></p>
<p>With its simple and easy to use partner app on your smartphone, the personalization possible and the long-lasting battery the Smart Ear is a tantalizing option for those with low to mid-level hearing loss. Add to this the low price and help with hearing loss is now available to many more people for whom the old fashioned solutions large medical companies offer are out of reach. To be honest, the tech on offer from Olive is the same or better than many high-cost alternatives, and damn it looks so much better.</p>
<hr /><p><em>Help with hearing loss is now available to many more people for whom the old fashioned solutions large medical companies offer are out of reach</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=Help%20with%20hearing%20loss%20is%20now%20available%20to%20many%20more%20people%20for%20whom%20the%20old%20fashioned%20solutions%20large%20medical%20companies%20offer%20are%20out%20of%20reach&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15642" src="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-08.png" alt="" width="620" height="444" srcset="https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-08.png 770w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-08-150x107.png 150w, https://techtrends.tech/wp-content/uploads/2020/07/Olive-Smart-Ear-08-768x550.png 768w" sizes="auto, (max-width: 620px) 100vw, 620px" /></p>
<hr /><p><em>The @olive_union Smart Ear is effective, small and modern looking and would easily be mistaken for any high-end Bluetooth earbud, which is exactly what it is</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15619&#038;text=The%20%40olive_union%20Smart%20Ear%20is%20effective%2C%20small%20and%20modern%20looking%20and%20would%20easily%20be%20mistaken%20for%20any%20high-end%20Bluetooth%20earbud%2C%20which%20is%20exactly%20what%20it%20is&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<ul>
<li>Performance: 16 channels / 16 bands Feedback Cancellation + Active noise reduction &amp; Personal hearing settings Equalizer.<br />
FRR 200Hz〜6,704Hz<br />
Maximum sound pressure level　122.8dB＋3dB<br />
Average sound pressure level　116.5dB±3dB<br />
Maximum sound level<br />
48.0dB±3dB<br />
Average sound level<br />
40.3dB±3dB</li>
<li>Power &amp; Battery: Lithium-ion batteries with 7 hours + Charging dock: 14 hours</li>
<li>Compatibility: Olive App &amp; Firmware + Android &amp; iOS smartphone</li>
<li>Connectivity: Bluetooth 4.2 Low Energy + Enhanced data rate（EDR）</li>
</ul>
<p>The Smart Ear is effective, small and modern looking and would easily be mistaken for a high-end Bluetooth earbud similar to many of those I have reviewed here previously. With an MSRP of $299 USD the Smart Ear is available from <span class="attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><a class="attrlink" href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.qvc.com_Olive-2DSmart-2DEar-2DPersonal-2DSound-2DBluetooth-2DAmplifier.product.F237627.html-3FTZ-3DEST&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=QRvHc32OtKf0YfEtul5FAc7GwqeMQhDm_N0xoqoRH-c&amp;m=hS0yLKfT_4x2n1dW9yQKskwp8Xsp-s1liT26l2NN64o&amp;s=QGVEdWfO_y9zRxoeHsxhkKG3dGRqNjqAx-GP4URp8Zo&amp;e=" target="_blank" rel="noreferrer nofollow noopener" data-target-href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.qvc.com_Olive-2DSmart-2DEar-2DPersonal-2DSound-2DBluetooth-2DAmplifier.product.F237627.html-3FTZ-3DEST&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=QRvHc32OtKf0YfEtul5FAc7GwqeMQhDm_N0xoqoRH-c&amp;m=hS0yLKfT_4x2n1dW9yQKskwp8Xsp-s1liT26l2NN64o&amp;s=QGVEdWfO_y9zRxoeHsxhkKG3dGRqNjqAx-GP4URp8Zo&amp;e=">QVC </a></span><span class="attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8">&amp;<a class="attrlink" href="https://urldefense.proofpoint.com/v2/url?u=https-3A__b8ta.com_b_olive-2Dsmartear&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=QRvHc32OtKf0YfEtul5FAc7GwqeMQhDm_N0xoqoRH-c&amp;m=hS0yLKfT_4x2n1dW9yQKskwp8Xsp-s1liT26l2NN64o&amp;s=ncuVbWJ89wuxK0zphlKTyWsRa-13CnmU4hjdP9D1fQc&amp;e=" target="_blank" rel="noreferrer nofollow noopener" data-target-href="https://urldefense.proofpoint.com/v2/url?u=https-3A__b8ta.com_b_olive-2Dsmartear&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=QRvHc32OtKf0YfEtul5FAc7GwqeMQhDm_N0xoqoRH-c&amp;m=hS0yLKfT_4x2n1dW9yQKskwp8Xsp-s1liT26l2NN64o&amp;s=ncuVbWJ89wuxK0zphlKTyWsRa-13CnmU4hjdP9D1fQc&amp;e="> B8ta</a></span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8">,</span> or you can <a href="https://www.oliveunion.com/products/smart-ear" target="_blank" rel="noopener noreferrer">pick one up direct from Olive Union here</a> for a limited time discount price of $229.</p>
<p>&nbsp;</p>
<blockquote><p><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><i>Tom Atkinson is </i></span><span class="attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><a class="attrlink" href="http://techtrends.tech/about/" target="_blank" rel="noreferrer nofollow noopener" data-target-href="http://techtrends.tech/about/"><i>Reviews &amp; Dep. Editor at Tech Trends</i></a></span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><i>. Follow him on Twitter </i></span><span class="attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><a class="attrlink" href="https://twitter.com/techtrends_tech" target="_blank" rel="noreferrer nofollow noopener" data-target-href="https://twitter.com/techtrends_tech"><i>@techtrends_tech</i></a></span></p></blockquote>
<p>&nbsp;</p>
<p>The post <a href="https://techtrends.tech/product-review/july-2020-product-reviews/">July 2020 Product Reviews</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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		<item>
		<title>Varjo VR-2 Pro &#8211; High Res VR</title>
		<link>https://techtrends.tech/product-review/varjo-vr-2-pro-high-res-vr/</link>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Thu, 18 Jun 2020 17:57:53 +0000</pubDate>
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					<description><![CDATA[<p>The Varjo VR-2 Pro boldly goes where no VR headset has gone before! I love covering this industry, the pace &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/product-review/varjo-vr-2-pro-high-res-vr/" aria-label="Varjo VR-2 Pro &#8211; High Res VR">Read More</a></p>
<p>The post <a href="https://techtrends.tech/product-review/varjo-vr-2-pro-high-res-vr/">Varjo VR-2 Pro &#8211; High Res VR</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><em><strong>The Varjo VR-2 Pro boldly goes where no VR headset has gone before!</strong></em></p>
<p>I love covering this industry, the pace of innovation is awesome, and watching companies large and small vie for market share with powerful and revolutionary tech is inspiring. We have come a long way. Better, lighter, untethered HMDs: Check. Cheaper, easier to use VR solutions: Check. Better access to good VR content: Check (mostly).</p>
<p>And now we have high-resolution VR with hand and eye-tracking which is an important step towards breaking down a barrier that has been holding VR back from broader adoption in some industries. Low-resolution VR might be fine for games and low interaction immersion, but when you are training for one of the most complicated and dangerous missions mankind has ever faced, every detail matters.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-15529" src="https://techtrends.tech/wp-content/uploads/2020/06/ISS-image-2.jpg" alt="" width="960" height="639" srcset="https://techtrends.tech/wp-content/uploads/2020/06/ISS-image-2.jpg 960w, https://techtrends.tech/wp-content/uploads/2020/06/ISS-image-2-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/06/ISS-image-2-768x511.jpg 768w" sizes="auto, (max-width: 960px) 100vw, 960px" /></p>
<hr /><p><em>Low res VR might be fine for games and low interaction immersion, but when you are training for one of the most complicated and dangerous missions mankind has ever faced @BoeingSpace know every detail matters</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=Low%20res%20VR%20might%20be%20fine%20for%20games%20and%20low%20interaction%20immersion%2C%20but%20when%20you%20are%20training%20for%20one%20of%20the%20most%20complicated%20and%20dangerous%20missions%20mankind%20has%20ever%20faced%20%40BoeingSpace%20know%20every%20detail%20matters&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>The latest HMD launched by Finnish company Varjo steps into that gap by offering industrial-grade “human-eye resolution” plus hand and eye-tracking. The company has just announced a new partnership with Boeing on a VR training program using its new VR-2 Pro headset for astronauts on the Boeing Starliner program preparing for missions to the International Space Station.</p>
<p>The VR-2 Pro is the latest professional iteration of Varjo’s initial VR-1 model and after extensive development with partner pilot companies including Audi, Volkswagen, and Saab, it features improved Ultraleap hand tracking and 20/20 Eye Tracker tech as well as easy integration with affordable SteamVR content and peripherals as well as the OpenVR development platform from Valve.</p>
<blockquote><p>“We are proud to be delivering the technology that is pushing industrial training applications to their furthest reaches – even to space,” said Niko Eiden, CEO and co-founder of Varjo. “With our devices, astronauts can see and virtually interact with the switches and control panels inside their Starliner capsule and read the real-time data on their crew displays. Advancements like this have the potential to transform the way any pilot is trained.”</p></blockquote>
<p>The Boeing Starliner has been developed in partnership with NASA and when the first crewed mission aboard the CST-100 Starliner takes place in 2021, the crew will have banked hundreds of training hours for each phase of the entire mission – including launching, docking, re-entering the atmosphere and landing phases – using Varjo’s human-eye resolution VR devices. Chris Ferguson, the company’s first corporate astronaut, and Starliner commander will soon start using the Varjo VR training system regularly in preparation for the program’s Crew Flight Test, which will be the first Starliner mission with humans on board.</p>
<hr /><p><em>When the first crewed mission aboard the @BoeingSpace CST-100 Starliner takes place in 2021, the crew will have banked hundreds of training hours using @varjodotcom human-eye resolution VR devices</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=When%20the%20first%20crewed%20mission%20aboard%20the%20%40BoeingSpace%20CST-100%20Starliner%20takes%20place%20in%202021%2C%20the%20crew%20will%20have%20banked%20hundreds%20of%20training%20hours%20using%20%40varjodotcom%20human-eye%20resolution%20VR%20devices&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><div class="epyt-video-wrapper"><iframe loading="lazy"  style="display: block; margin: 0px auto;"  id="_ytid_87157"  width="480" height="270"  data-origwidth="480" data-origheight="270" src="https://www.youtube.com/embed/QefEvMuSY5s?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=light&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></div></figure>
<hr /><p><em>For the VR training to be effective, astronauts need to be able to read all the displays simultaneously while operating the simulated aircraft with their hands or controllers</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=For%20the%20VR%20training%20to%20be%20effective%2C%20astronauts%20need%20to%20be%20able%20to%20read%20all%20the%20displays%20simultaneously%20while%20operating%20the%20simulated%20aircraft%20with%20their%20hands%20or%20controllers&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote><p>Imagine approaching the ISS in the Starliner spacecraft. Your speed is relatively low, but the ISS weighs about 420,000 kilograms. That’s the equivalent of more than 330 cars. And even though the ISS is weightless in space, it still has mass. And the spacecraft needs to be steered to a fine point at the docking port by following a cone-shaped path. Projecting the display panels and trajectory data precisely is crucial if VR is to be an effective training tool for such a vital operation.</p></blockquote>
<p>I‘ve recently managed to get some hands-on time with a VR-2 Pro test unit and seen for myself what a huge difference Varjo’s high visual fidelity makes when interacting with control panels and virtual objects. It’s easy to see how this seemingly simple advancement – namely the ability to read text, displays, and buttons as you would in real-life &#8211; is crucial in making it possible to train for dangerous and precise procedures such as docking a space ship from inside a complex cockpit.</p>
<p>The spacecraft’s crew console consists of two displays, each about the size of an iPad, which shows mission-critical flight data such as the velocity and trajectory of the aircraft as it moves in space. For the VR training to be effective, astronauts need to be able to read all the displays simultaneously while operating the simulated aircraft with their hands or controllers. With earlier VR headsets, reading the displays in the immersive training environment was only possible when leaning in very close to the displays – but then the astronauts couldn’t see their hands, making it unsuitable for training.</p>
<hr /><p><em>With earlier VR headsets, reading the displays in the immersive training environment was only possible when leaning in very close to the displays but then the astronauts couldn’t see their hands, making it unsuitable for training</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=With%20earlier%20VR%20headsets%2C%20reading%20the%20displays%20in%20the%20immersive%20training%20environment%20was%20only%20possible%20when%20leaning%20in%20very%20close%20to%20the%20displays%20but%20then%20the%20astronauts%20couldn%E2%80%99t%20see%20their%20hands%2C%20making%20it%20unsuitable%20for%20training&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-15526" src="https://techtrends.tech/wp-content/uploads/2020/06/Varjo_VR-2-from-the-side-02.jpg" alt="" width="1200" height="800" srcset="https://techtrends.tech/wp-content/uploads/2020/06/Varjo_VR-2-from-the-side-02.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/06/Varjo_VR-2-from-the-side-02-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/06/Varjo_VR-2-from-the-side-02-768x512.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<p>The most important psychological effect of this human-eye resolution, however, is ‘full immersion’ by which I mean how real-life levels of detail better convince the brain it is operating in a real-world situation so that your brain is not wasting any effort suspending disbelief.</p>
<p>It stands to reason that full immersion like this should vastly increase the effectiveness of group practice for unplanned events and working together in simulated dangerous situations, while building the team’s responses and decision-making abilities, without ever putting the astronauts in danger. The Starliner team can thus perform all the routine interactions, voice, and switch commands, while being immersed in the same surroundings they’d see when sitting in the actual spacecraft.</p>
<blockquote><p>The Varjo VR-2 is the only device to deliver immersive content in pixel-perfect clarity. This allows training for even the most challenging and safety-critical procedures of spaceflight, such as docking to the International Space Station, to be conducted in virtual reality. Further, the system extends the astronaut training program by enabling training through the two week-quarantine period in crew quarters before launch.</p></blockquote>
<hr /><p><em>The most important effect is ‘full immersion’ by which I mean how real-life levels of detail better convince the brain it is operating in a real-world situation so that your brain is not wasting effort suspending disbelief</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=The%20most%20important%20effect%20is%20%E2%80%98full%20immersion%E2%80%99%20by%20which%20I%20mean%20how%20real-life%20levels%20of%20detail%20better%20convince%20the%20brain%20it%20is%20operating%20in%20a%20real-world%20situation%20so%20that%20your%20brain%20is%20not%20wasting%20effort%20suspending%20disbelief&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><div class="epyt-video-wrapper"><iframe loading="lazy"  style="display: block; margin: 0px auto;"  id="_ytid_46572"  width="480" height="270"  data-origwidth="480" data-origheight="270" src="https://www.youtube.com/embed/8OaSFppBx0Y?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=light&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></div></figure>
<hr /><p><em>The Varjo VR-2 Pro is the only device to deliver immersive content in pixel-perfect clarity allowing training for the safety-critical procedures of spaceflight, such as docking to the @Space_Station, to be conducted in VR</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=The%20Varjo%20VR-2%20Pro%20is%20the%20only%20device%20to%20deliver%20immersive%20content%20in%20pixel-perfect%20clarity%20allowing%20training%20for%20the%20safety-critical%20procedures%20of%20spaceflight%2C%20such%20as%20docking%20to%20the%20%40Space_Station%2C%20to%20be%20conducted%20in%20VR&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Before I dive into my experience of using the headset, let’s look at the device specs for the VR-2 Pro. The HMD features a next-generation Bionic Display<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> with resolution at over 20/20 vision (over 60 PPD / 3000 PPI), flicker-free screen refresh at 60/90 Hz. Combining two 1920 x 1080 low persistence micro-OLEDs and two 1440 x 1600 low persistence AMOLEDs.</p>
<p>Basically this means that each eyepiece uses two screens, one higher resolution in the center and one that covers the peripheral vision. The two are cunningly blended digitally with foveated rendering and optically transmitted through the carefully engineered glass lens in the headset. These combined optics feature a contrast ratio of (over 10,000:1) enabling the deepest blacks and individually calibrated colors, for outstanding accuracy and image quality across an 87-degree field of view. The lens design combines different refractive index lenses for minimal color aberrations, zero ghost rays, and minimal reflections and each surface coating has been designed to maximize the brightness and clarity of the light needed to achieve human-eye resolution.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-15523" src="https://techtrends.tech/wp-content/uploads/2020/06/Comparison-Varjo-VR-2-01.jpg" alt="" width="1200" height="653" srcset="https://techtrends.tech/wp-content/uploads/2020/06/Comparison-Varjo-VR-2-01.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/06/Comparison-Varjo-VR-2-01-150x82.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/06/Comparison-Varjo-VR-2-01-768x418.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<p>The real power of the Varjio solution, however, is released when this amazing image quality is combined with their advanced stereo 20/20 Eye Tracker<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> and the integrated Ultraleap hand tracking. Eye-tracking is now faster and more accurate with automatic user calibration – industrial-grade, sub-degree accuracy plus integrated 100hz stereo eye-tracking delivering unmatched accuracy and precision. The hand tracking technology in the VR-2 Pro is especially impactful for interacting with physical controllers and switches as part of their VR training but also makes VR navigation and freehand tasks easy, all together delivering a very natural and intuitive immersive experience.</p>
<hr /><p><em>The real power of the @varjodotcom solution is released when this amazing image quality is combined with their advanced stereo 20x20 Eye Tracker and the integrated @ultraleap hand tracking</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=The%20real%20power%20of%20the%20%40varjodotcom%20solution%20is%20released%20when%20this%20amazing%20image%20quality%20is%20combined%20with%20their%20advanced%20stereo%2020x20%20Eye%20Tracker%20and%20the%20integrated%20%40ultraleap%20hand%20tracking&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>I tried out several demos which were impressive in very different ways and served to highlight various aspects and potential use cases for the tech. And perhaps surprisingly, the sheer impact of the VR-2 Pro’s resolution came across best in some of the most mundane settings. I was able to walk up and down a supermarket aisle checking out the products on the shelves, their prices, and label information while the eye-tracking monitored where my gaze was resting, highlighting which products I was actually examining at any given time.</p>
<p>I was blown away by how immersive that experience felt, perhaps because the setting was so familiar and relatable, as well as so beautifully reconstructed in VR. I could read every brand label and price tag from center aisle and as I approached the shelves it really felt like I could “reach out and touch” the various items level of reality. Tins, packets, and bottles of the familiar products were so crisp and well-lit I was staggered. Somehow even more impressive than this was the rendering of the shelves themselves and the packing crates the sugar was stacked on. The lighting, shadows and textures were so well rendered I spent quite a while pacing up and down just exclaiming “wow.”</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-15528" src="https://techtrends.tech/wp-content/uploads/2020/06/Connie-Miller-with-Varjo-headset-02.jpg" alt="" width="1200" height="675" srcset="https://techtrends.tech/wp-content/uploads/2020/06/Connie-Miller-with-Varjo-headset-02.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/06/Connie-Miller-with-Varjo-headset-02-150x84.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/06/Connie-Miller-with-Varjo-headset-02-768x432.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<hr /><p><em>The intuitiveness of the interface made the experience feel natural and much more immersive, as if you weren’t in VR at all, leaving you free to concentrate and learn the tasks at hand</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=The%20intuitiveness%20of%20the%20interface%20made%20the%20experience%20feel%20natural%20and%20much%20more%20immersive%2C%20as%20if%20you%20weren%E2%80%99t%20in%20VR%20at%20all%2C%20leaving%20you%20free%20to%20concentrate%20and%20learn%20the%20tasks%20at%20hand&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>The next demo I tried was set in an airport control tower, where eye and hand tracking played a crucial role. Standing in a control tower you could look around the control center and out through the 360 windows while planes taxied around, took off and landed. Once your eye settled on a plane, terminal or control surface relevant info popped up and control interactions became possible through pinching your fingers. I could look at the computer screen and bring up the weather report, look at a taxiing plane and bring up its flight number and info. I could reach out to switch between feeds on the security monitor and identify parts of the terminal building and related information. The intuitiveness of the interface made the experience feel natural and much more immersive, as if you weren’t in VR at all, leaving you free to concentrate and learn the tasks at hand.</p>
<blockquote><p>“Being able to see in high fidelity and interact without controllers revolutionizes professional VR. Varjo’s human-eye resolution visual fidelity is unprecedented. So is the accuracy and low latency of Ultraleap’s hand tracking. explained Steve Cliffe, CEO of Ultraleap, “The Varjo VR-2 Pro is the best integration of the two technologies and sets a new standard for natural user experience in VR. We’re very excited about the value it will unlock for demanding use-cases such as training, simulation and industrial design.”</p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-15522" src="https://techtrends.tech/wp-content/uploads/2020/06/Comparison-Varjo-VR-2-02.jpg" alt="" width="1200" height="653" srcset="https://techtrends.tech/wp-content/uploads/2020/06/Comparison-Varjo-VR-2-02.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/06/Comparison-Varjo-VR-2-02-150x82.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/06/Comparison-Varjo-VR-2-02-768x418.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<p>I also got a taste of the astronaut training through a few airplane cockpit experiences, although they didn’t contain any interactive elements. The reason Boeing chose to work with Varjo on the Starliner training program became clear as the level of detail on the control panels was stunning. From a pilot’s seated position I could read every button’s tag and easily perceive the angle and position of flick switches. I could also clearly read the computer screens and the detailed flight info they displayed.</p>
<blockquote><p>“We have seen first-hand what the power of human-eye resolution in VR can offer in terms of expanding the realm of applications for the enterprise,” said Urho Konttori, Co-Founder and Chief Product Officer of Varjo. “Today we bring the Resolution Revolution overnight to nearly all industrial applications, unlocking the next level of professional VR. With VR-2 and VR-2 Pro, professionals can benefit from the industry’s highest visual fidelity and the most precise eye tracking joining forces with the leading hand tracking technology.”</p></blockquote>
<p>Overall the quality of the tech was outstanding, also bearing in mind it was running off one Nvidia 2080 Ti GPU in a small but powerful micro PC. However, a few things stood out to me that are worth pointing out. The complex foveated rendering with the multiple screens and lenses was mostly unnoticeable while interacting in VR but when looking at static scenes I became much more aware of the separation between the crystal-clear center of my vision and the peripheral areas, the different resolutions displayed and the joins between these areas.</p>
<hr /><p><em>Today we bring the Resolution Revolution overnight to nearly all industrial applications, said @konttori Urho Konttori, Co Founder and Chief Product Officer of Varjo unlocking the next level of professional VR</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=Today%20we%20bring%20the%20Resolution%20Revolution%20overnight%20to%20nearly%20all%20industrial%20applications%2C%20said%20%40konttori%20Urho%20Konttori%2C%20Co%20Founder%20and%20Chief%20Product%20Officer%20of%20Varjo%20unlocking%20the%20next%20level%20of%20professional%20VR&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-15527" src="https://techtrends.tech/wp-content/uploads/2020/06/Steven-Siceloff-with-Varjo-headset-02.jpg" alt="" width="1200" height="828" srcset="https://techtrends.tech/wp-content/uploads/2020/06/Steven-Siceloff-with-Varjo-headset-02.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/06/Steven-Siceloff-with-Varjo-headset-02-150x104.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/06/Steven-Siceloff-with-Varjo-headset-02-768x530.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<blockquote><p>Building on Varjo’s advanced 20/20 Eye Tracker<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology, the new products offer even faster and more accurate calibration performance, giving professionals access to precise eye data for applications such as consumer research or safety-critical training while delivering the most natural visual experience needed when designing cars, architectural projects, advanced simulations or research scenarios.</p></blockquote>
<p>The effect was also noticeable when purposely pushing the boundaries of the eye-tracking but still small when you consider the amount of complex stuff going on and just like everything the next generation will be better. On the plus side, I experienced virtually no eye strain, even after a few hours of use and the HMD itself was cool and comfortable to use. Again considering the amount of tech packed into this headset it felt surprisingly light.</p>
<hr /><p><em>The reason @BoeingSpace chose to work with @varjodotcom on the VR-2 Starliner training program became clear as the level of detail on the astronaut control panels was stunning</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=The%20reason%20%40BoeingSpace%20chose%20to%20work%20with%20%40varjodotcom%20on%20the%20VR-2%20Starliner%20training%20program%20became%20clear%20as%20the%20level%20of%20detail%20on%20the%20astronaut%20control%20panels%20was%20stunning&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-15531" src="https://techtrends.tech/wp-content/uploads/2020/06/ISS-image-1-02.jpg" alt="" width="1200" height="800" srcset="https://techtrends.tech/wp-content/uploads/2020/06/ISS-image-1-02.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/06/ISS-image-1-02-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/06/ISS-image-1-02-768x512.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<blockquote><p>“The highest visual fidelity of Varjo’s HMDs enables a trainee to perform optimally within these safety-critical training simulations in VR. For instance, pilots are able to easily read all the gauges, dials, and switches in a virtual cockpit. With Varjo’s 20/20 Eye Tracker, we are able to accurately track and capture where trainees are looking, allowing us to measure and compare performance over time and across a student population. enthused Scott Schneider, CEO &amp; Co-Founder of HTX Labs, “And with the VR-2’s built-in hand tracking technology, our users can train more naturally and effectively, removing the friction of controllers.”</p></blockquote>
<p>The sheer improvement in resolution is amazing and enough to put the VR-2 Pro at the top of the list for any mission-critical use case. Yet the main significance of this technical accomplishment is how users will be more deeply immersed in the experience because their eyes and brains won’t be struggling to interpret a pixelated digital environment. The smooth and intuitive implementation of hand and eye tracking will also deepen the felt immersion and therefore improve the outcome for the user. Using both these technologies Varjo has delivered the most natural and intuitive VR UX I have yet experienced. If it looks real and feels real, our minds quite quickly accept that what we’re experiencing is real.</p>
<hr /><p><em>Hand and eye-tracking also deepen the felt immersion and improve the outcome for the user. Using both these technologies Varjo delivers the most natural and intuitive VR UX I have yet experienced</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=Hand%20and%20eye-tracking%20also%20deepen%20the%20felt%20immersion%20and%20improve%20the%20outcome%20for%20the%20user.%20Using%20both%20these%20technologies%20Varjo%20delivers%20the%20most%20natural%20and%20intuitive%20VR%20UX%20I%20have%20yet%20experienced&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-15524" src="https://techtrends.tech/wp-content/uploads/2020/06/Header-VR2pro_01.jpg" alt="" width="1200" height="800" srcset="https://techtrends.tech/wp-content/uploads/2020/06/Header-VR2pro_01.jpg 1200w, https://techtrends.tech/wp-content/uploads/2020/06/Header-VR2pro_01-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2020/06/Header-VR2pro_01-768x512.jpg 768w, https://techtrends.tech/wp-content/uploads/2020/06/Header-VR2pro_01-1536x1024.jpg 1536w, https://techtrends.tech/wp-content/uploads/2020/06/Header-VR2pro_01-520x346.jpg 520w, https://techtrends.tech/wp-content/uploads/2020/06/Header-VR2pro_01-260x173.jpg 260w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<hr /><p><em>If it looks real and feels real, our minds quite quickly accept that what we’re experiencing is real. The @varjodotcom VR-2 Pro is a game-changer</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D15518&#038;text=If%20it%20looks%20real%20and%20feels%20real%2C%20our%20minds%20quite%20quickly%20accept%20that%20what%20we%E2%80%99re%20experiencing%20is%20real.%20The%20%40varjodotcom%20VR-2%20Pro%20is%20a%20game-changer&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>The VR-2 and the VR-2 Pro are available for $4,995 and $5,995 respectively, sold together with Varjo’s software and support services starting at $795. Varjo truly is at the cutting edge of immersive technology and a company to keep an eye on as we all step into an augmented future.</p>
<p>This article originally appeared on <a href="https://vrscout.com/news/varjo-vr-2-pro-vr-headset-hands-on/" target="_blank" rel="noopener noreferrer">VRScout.</a></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">The Varjo VR-2 Pro Boldly Goes Where No VR Headset Has Gone Before via <a href="https://twitter.com/R3Digital?ref_src=twsrc%5Etfw">@R3Digital</a> <a href="https://t.co/fsrV8osRJL">https://t.co/fsrV8osRJL</a> <a href="https://t.co/X0FR4wKc5f">pic.twitter.com/X0FR4wKc5f</a></p>
<p>— VRScout (@VRScout) <a href="https://twitter.com/VRScout/status/1271145666333470720?ref_src=twsrc%5Etfw">June 11, 2020</a></p></blockquote>
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<p>The post <a href="https://techtrends.tech/product-review/varjo-vr-2-pro-high-res-vr/">Varjo VR-2 Pro &#8211; High Res VR</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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		<pubDate>Mon, 02 Mar 2020 22:31:54 +0000</pubDate>
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					<description><![CDATA[<p>London has made its mark as a global centre of tech, but new reports show that the UK’s capital has &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/tech-trends/infographic-is-london-the-hacking-capital-of-europe/" aria-label="Infographic: Is London the Hacking Capital of Europe?">Read More</a></p>
<p>The post <a href="https://techtrends.tech/tech-trends/infographic-is-london-the-hacking-capital-of-europe/">Infographic: Is London the Hacking Capital of Europe?</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><em><strong>London has made its mark as a global centre of tech, but new reports show that the UK’s capital has also become a hotspot for cybercrime.</strong> </em></p>
<p>A recent infographic produced by London cybercrime specialists, EC-MSP, shows the full extent of the new cyber threats. With cyber-attacks and data breaches emerging as the world’s most expensive crimes, London businesses are well-advised to maximise their security levels.</p>
<p>&nbsp;</p>
<p><a href="https://www.ecmsp.co.uk/wp-content/uploads/Is-London-the-Hacking-Capital-of-the-World-4.png"><img loading="lazy" decoding="async" class="aligncenter wp-image-15176 size-full" src="https://techtrends.tech/wp-content/uploads/2020/02/Is-London-the-Hacking-Capital-of-the-World-4.png" alt="infographic" width="825" height="4882" srcset="https://techtrends.tech/wp-content/uploads/2020/02/Is-London-the-Hacking-Capital-of-the-World-4.png 825w, https://techtrends.tech/wp-content/uploads/2020/02/Is-London-the-Hacking-Capital-of-the-World-4-203x1200.png 203w, https://techtrends.tech/wp-content/uploads/2020/02/Is-London-the-Hacking-Capital-of-the-World-4-768x4545.png 768w, https://techtrends.tech/wp-content/uploads/2020/02/Is-London-the-Hacking-Capital-of-the-World-4-346x2048.png 346w" sizes="auto, (max-width: 825px) 100vw, 825px" /></a></p>
<p>Infographic by <a title="EC-MSP" href="https://www.ecmsp.co.uk/">EC-MSP</a></p>
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<p>&nbsp;</p>
<p>The post <a href="https://techtrends.tech/tech-trends/infographic-is-london-the-hacking-capital-of-europe/">Infographic: Is London the Hacking Capital of Europe?</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15172</post-id>	</item>
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		<title>Teaching for the Future of VR</title>
		<link>https://techtrends.tech/tech-trends/ed-tech/teaching-for-the-future-of-vr/</link>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Wed, 06 Feb 2019 00:01:17 +0000</pubDate>
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		<guid isPermaLink="false">https://techtrends.tech/?p=13064</guid>

					<description><![CDATA[<p>&#160; The London College of Communication UAL is teaching VR skills for the future immersive industry. Anyone with their finger &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/tech-trends/ed-tech/teaching-for-the-future-of-vr/" aria-label="Teaching for the Future of VR">Read More</a></p>
<p>The post <a href="https://techtrends.tech/tech-trends/ed-tech/teaching-for-the-future-of-vr/">Teaching for the Future of VR</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>&nbsp;</p>
<p><em><strong>The London College of Communication UAL is teaching VR skills for the future immersive industry.</strong></em></p>
<p>Anyone with their finger on the pulse of immersive technology or even someone with a passing interest in all the subtle flavours of Mixed Reality (MR) will be aware that immersive experiences are the future for many industries. There is simply no question about this, from entertainment to manufacturing and education, immersive tech is rewriting the rules faster than the actual hardware is developing. Right now, as a range of industries begin to realise the potential of immersive experiences the MR skills gap is yawning and unless we teach the next generation the right skills, that gap will continue to grow.</p>
<hr /><p><em>Right now, as a range of industries begin to realise the potential of immersive experiences the MR skills gap is yawning</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D13064&#038;text=Right%20now%2C%20as%20a%20range%20of%20industries%20begin%20to%20realise%20the%20potential%20of%20immersive%20experiences%20the%20MR%20skills%20gap%20is%20yawning&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13070" src="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-03.jpg" alt="Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented IOT XR health HE London college of communications" width="873" height="582" srcset="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-03.jpg 1200w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-03-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-03-768x512.jpg 768w" sizes="auto, (max-width: 873px) 100vw, 873px" /></p>
<p>Tech Trends has visited some of the relatively few, excellent, higher education immersive teaching facilities around the globe, notably the awesome <a href="https://techtrends.tech/tech-trends/how-going-to-virtual-reality-university-is-a-smart-career-move/" rel="noopener">Full Sail University VR Lab in sunny Florida</a> but it turns out we need not look so far from home. Last year the London College of Communication UAL, situated just south of the Thames at Elephant and Castle, launched their first VR specific course, and the <a href="https://www.arts.ac.uk/subjects/animation-interactive-film-and-sound/postgraduate/ma-virtual-reality-lcc" rel="noopener">MA in VR</a> is just the start.</p>
<blockquote><p>The MA Virtual Reality (VR) at London College of Communication provides the opportunity to explore and develop the application of VR technologies across filmmaking, visual effects (VFX), animation, games and immersive augmented reality (AR) experiences.</p></blockquote>
<p>In 2019 the LCC will also launch an <a href="https://www.arts.ac.uk/subjects/animation-interactive-film-and-sound/undergraduate/ba-hons-virtual-reality-lcc" rel="noopener">Undergraduate BA (Hons) in VR</a> opening up a whole future of possibilities to immersive savvy youngsters. Frankly, if you are creative, artistically minded, video game and computer literate it is a no brainer and I only wish these VR courses had been around when I was choosing a career, there is no question I would have jumped at the chance.</p>
<blockquote><p>The BA (Hons) Virtual Reality offers the chance to design and shape the future of the VR field, giving students the opportunity to test and work with new immersive and interactive tools for film, games, design and remote collaboration.</p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13068" src="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-01.jpg" alt="Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented IOT XR health HE London college of communications" width="873" height="582" srcset="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-01.jpg 1200w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-01-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-01-768x512.jpg 768w" sizes="auto, (max-width: 873px) 100vw, 873px" /></p>
<hr /><p><em>I only wish these VR courses @LCCLondon had been around when I was choosing a career</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D13064&#038;text=I%20only%20wish%20these%20VR%20courses%20%40LCCLondon%20had%20been%20around%20when%20I%20was%20choosing%20a%20career&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>In January, Tech Trends took a tour of the LCC’s new VR facilities and chatted to the students and staff to see how they are teaching such a new and still evolving subject and how they are preparing students for work in an as-yet-undeveloped immersive tech sector. First step, kit. When I studied Fine Art: Sound &amp; Image BA (Hons) at Uni there was one NLE computer video editing facility that had to be shared and booked by the hour. It often ran out of drive space and or stopped working towards the end of term. It’s not the same area but highlights how modern student&#8217;s demands for up-to-date resources on tech courses has risen. One computer to edit video for a whole course just wouldn&#8217;t cut it.</p>
<hr /><p><em>Tech Trends took a tour of the @LCCLondon VR facilities and chatted to students and staff to see how they&#039;re teaching such an evolving subject</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D13064&#038;text=Tech%20Trends%20took%20a%20tour%20of%20the%20%40LCCLondon%20VR%20facilities%20and%20chatted%20to%20students%20and%20staff%20to%20see%20how%20they%27re%20teaching%20such%20an%20evolving%20subject&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13073" src="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-07.jpg" alt="Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented IOT XR health HE London college of communications" width="869" height="579" srcset="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-07.jpg 1200w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-07-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-07-768x512.jpg 768w" sizes="auto, (max-width: 869px) 100vw, 869px" /></p>
<p>Well, I was happy to find the LCC has done its research and provided the students with a fantastic technical set-up for working on their immersive projects. Alienware VR capable PCs, fifteen new generation HTC Vive Pro HMDs, plus three, state-of-the-art, full-scale VR booths for testing and finishing their work is a very nice set-up indeed. Oh, and a motion capture suit so they can work on digital character design as Andy Serkis did with Gollum. The current batch of eight MA students must be feeling a little spoiled right now but when the BA freshers start later in 2019 the College should still be well prepared.</p>
<hr /><p><em>@LCCLondon has done its research and provided the students with a fantastic technical set-up for working on their immersive projects</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D13064&#038;text=%40LCCLondon%20has%20done%20its%20research%20and%20provided%20the%20students%20with%20a%20fantastic%20technical%20set-up%20for%20working%20on%20their%20immersive%20projects&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13069" src="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-02.jpg" alt="Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented IOT XR health HE London college of communications" width="870" height="580" srcset="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-02.jpg 1200w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-02-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-02-768x512.jpg 768w" sizes="auto, (max-width: 870px) 100vw, 870px" /></p>
<blockquote><p><em>&#8220;We have graduate students from a diverse range of backgrounds &#8211; animation, games design, computer science, architecture and film-making. They are currently working on a collaborative unit with two live briefs. One with The Children’s Society is based around bringing to life real stories of kids the charity has helped to showcase the good work they do. They will get the opportunity to work directly with a real-world client to develop and deliver an immersive project.&#8221;</em> Explained MA course leader Ana-Despina Tudor</p></blockquote>
<p>Tudor has eight years&#8217; experience researching and working in VR and is determined to produce graduates that are not just technicians, building and managing the hardware and software behind installations. She sees the real benefit students get from the LCC VR courses as being a balanced skill set incorporating creative thinking, project design and management skills as well as the technical skills to bring ambitious concepts to life.</p>
<hr /><p><em>Our graduates will work as directors or producers in VR with creative minds and a good understanding of the technology and its potential</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D13064&#038;text=Our%20graduates%20will%20work%20as%20directors%20or%20producers%20in%20VR%20with%20creative%20minds%20and%20a%20good%20understanding%20of%20the%20technology%20and%20its%20potential&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote><p><em>&#8220;I don’t want the skills to be purely technical, I think this is very important for someone going to work in such a new, evolving industry. Ideally our graduates will be able to work as creative directors or producers in VR with creative minds and a good understanding of the technology and its potential. Also to advance projects beyond what others are doing and push the medium forward.&#8221;</em> continued Tudor</p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13072" src="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-06.jpg" alt="Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented IOT XR health HE London college of communications" width="859" height="572" srcset="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-06.jpg 1200w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-06-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-06-768x512.jpg 768w" sizes="auto, (max-width: 859px) 100vw, 859px" /></p>
<hr /><p><em>We see VR as a media tool, so creating in VR is our first entry point, it helps them understand the physics of the environment and the rules of immersion because they aren’t relying on anyone else&#039;s creative vision</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D13064&#038;text=We%20see%20VR%20as%20a%20media%20tool%2C%20so%20creating%20in%20VR%20is%20our%20first%20entry%20point%2C%20it%20helps%20them%20understand%20the%20physics%20of%20the%20environment%20and%20the%20rules%20of%20immersion%20because%20they%20aren%E2%80%99t%20relying%20on%20anyone%20else%27s%20creative%20vision&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>The day I was at LCC they were holding an open-door interactive VR exhibition. Anyone could book a time slot in the University’s shared exhibition space and be a part creating a 3D sculpture exhibit in VR. Using Master Piece VR software you got to add your own 3D creation to the virtual gallery where it would be on show alongside all the other visitor’s sculptures, very cool. I met up with <a href="https://www.arts.ac.uk/colleges/london-college-of-communication/people/danyl-bartlett" rel="noopener">Program Director Dan Bartlett</a> in the gallery space to find out more about these new VR courses and how students are brought on board.</p>
<blockquote><p><em>&#8220;We see VR as a media tool, so creating in VR is our first entry point, it helps them understand the physics of the environment and the rules of immersion because they aren’t relying on anyone else&#8217;s creative vision. By creating in VR straight away they can take agency over what they are doing. Teaching the right skills so our graduates feel confident as they move into the industry is vitally important to us.&#8221; </em><em><br />
</em></p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13071" src="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-04.jpg" alt="Alice Bonasio VR Consultancy MR Tom Atkinson Tech Trends Review AR Mixed Virtual Reality Augmented IOT XR health HE London college of communications" width="872" height="581" srcset="https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-04.jpg 1200w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-04-150x100.jpg 150w, https://techtrends.tech/wp-content/uploads/2019/02/Alice-Bonasio-VR-Consultancy-MR-Tom-Atkinson-Tech-Trends-Review-AR-Mixed-Virtual-Reality-Augmented-IOT-XR-health-HE-London-college-of-communications-04-768x512.jpg 768w" sizes="auto, (max-width: 872px) 100vw, 872px" /></p>
<hr /><p><em>@LCCLondon is about exploration, pushing creative frontiers, not sticking with the things we know, which is right where the VR industry is now</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D13064&#038;text=%40LCCLondon%20is%20about%20exploration%2C%20pushing%20creative%20frontiers%2C%20not%20sticking%20with%20the%20things%20we%20know%2C%20which%20is%20right%20where%20the%20VR%20industry%20is%20now&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Tech Trends has been inside a few globally successful commercial VR Studios who are making immersive content for the big corporate names like Apple and Nike but almost without exception every company splits the creatives away from the programmers and technicians. Blue-sky-thinking, latte-drinking trendies sit in one room while in another (usually dark) room a dozen programmers sit in the gloom making stuff work. This is such an old-world system though, and one that is rapidly and happily on the way out. Dan was keen to explain how the future of the VR industry will depend on agile, multi-skilled, creative people who can take on multiple roles and responsibilities as demand for immersive content booms across new and traditional industries. For Dan, blending creative and technical skills is the key to building this versatile new generation of graduates.</p>
<blockquote><p><em>&#8220;We are an Arts college, we can take a broad look at how we deal with things like VR. We are about exploration, pushing creative frontiers, not sticking with the things we know and experimenting, which is right where the VR industry is now. For us it’s not just about the moving image as a principle, it’s about the relationship between the moving image, technology and arts practice.&#8221;</em> Concluded Bartlett</p></blockquote>
<hr /><p><em>The future of the VR industry will depend on agile, multi-skilled, creative people who can take on multiple roles and responsibilities as demand for immersive content booms </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D13064&#038;text=The%20future%20of%20the%20VR%20industry%20will%20depend%20on%20agile%2C%20multi-skilled%2C%20creative%20people%20who%20can%20take%20on%20multiple%20roles%20and%20responsibilities%20as%20demand%20for%20immersive%20content%20booms%20&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><strong><em>Tech Trends’  </em></strong><a href="https://techtrends.tech/vr-consultancy/"><strong><em>Virtual Reality Consultancy services</em></strong></a><strong><em> offers support for companies looking to enhance brand strategy with immersive technologies such as Virtual, Augmented and Mixed Reality</em></strong></p>
<blockquote><p><span class="author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><i>Tom Atkinson is a </i></span><span class="attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><a class="attrlink" href="http://www.r3digital.co.uk/" rel="noreferrer nofollow noopener" data-target-href="http://www.r3digital.co.uk/"><i>Digital Producer &amp; Photographer at R3Digital</i></a></span><span class="author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><i> and </i></span><span class="attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><a class="attrlink" href="http://techtrends.tech/about/" rel="noreferrer nofollow noopener" data-target-href="http://techtrends.tech/about/"><i>Reviews &amp; Dep. Editor at Tech Trends</i></a></span><span class="author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><i>. Connect on </i></span><span class="attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><a class="attrlink" href="https://www.linkedin.com/in/r3digital/" rel="noreferrer nofollow noopener" data-target-href="https://www.linkedin.com/in/r3digital/"><i>LinkedIn</i></a></span><span class="author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><i> and follow him on Twitter </i></span><span class="attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9z84zl694z84zk5z89z5z83zannvjuaz71zz75zz75zf96z75zwivz75z8"><a class="attrlink" href="https://twitter.com/R3Digital" rel="noreferrer nofollow noopener" data-target-href="https://twitter.com/R3Digital"><i>@R3Digital</i></a></span></p></blockquote>
<p>The post <a href="https://techtrends.tech/tech-trends/ed-tech/teaching-for-the-future-of-vr/">Teaching for the Future of VR</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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		<title>Infographic: London Fastest Growing Sectors</title>
		<link>https://techtrends.tech/tech-trends/infographic-fastest-growing-sectors-in-london/</link>
		
		<dc:creator><![CDATA[Alice]]></dc:creator>
		<pubDate>Sat, 13 Oct 2018 00:18:12 +0000</pubDate>
				<category><![CDATA[FIN Tech]]></category>
		<category><![CDATA[Tech Trends]]></category>
		<category><![CDATA[FinTech]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The City]]></category>
		<guid isPermaLink="false">http://techtrends.tech/?p=10336</guid>

					<description><![CDATA[<p>&#160; The UK Business Register and Employment Survey (BRES) showed distinct trends in growth for specific sectors in London and &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/tech-trends/infographic-fastest-growing-sectors-in-london/" aria-label="Infographic: London Fastest Growing Sectors">Read More</a></p>
<p>The post <a href="https://techtrends.tech/tech-trends/infographic-fastest-growing-sectors-in-london/">Infographic: London Fastest Growing Sectors</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>&nbsp;</p>
<p><em><strong>The UK Business Register and Employment Survey (BRES) showed distinct trends in growth for specific sectors in London and in the UK as a whole.</strong></em></p>
<hr /><p><em>FinTech looks set to keep growing in the coming months, driving the city’s economy forward</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10336&#038;text=FinTech%20looks%20set%20to%20keep%20growing%20in%20the%20coming%20months%2C%20driving%20the%20city%E2%80%99s%20economy%20forward&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>The infographic below by <a href="http://email.prnewswire.com/wf/click?upn=7pXYN9UXijMIpxbYHNPIYqk952x-2BLRvJYHrifuJ4c7g76hM7mMHMlmc1IboxaX-2F1-2FPLbUCL6BUlYJcF-2BHApxgrjVTDTaNmIg3lbmBxHShZYoEUY5bdNKIwxhW7NtAlXit614sM1wUiEuBscBy6AbS5pew6nv7085GF-2BwuVxE8LD64gEqBeaJF1nHwdPt5a9a-2F74jT9nQBWCk3UfulQ-2FHnLgn-2B5qKONaJ2DO0HJrPoN9gSxs2CG1Lyogn-2FWdnH-2FyB_b0PSMCxR7pARC44vYNk-2BZBbor6ltRtNR3eStWz5D83yD1VfdYD1nVL3XWssXqSy6hUPxVPxvb-2BKjvqKv51XceDXVlfq5OkcQmRDGR-2BBOhgyUgEQLuXMS-2BFnypc2JpgamPqwWCHScYOm3q7e9xTSC79Ih13S-2F2xDrZSghUgukfBLzG85-2F-2BqoRvv8XZh-2FwxWnlNVeGgPPNlVrhi1bnO10bmMombX9u2BeOx2t9W1V7Nff6tRQHnmdP6x5Dbr7piY9pLMvxosoU85HZk1IWn9uK0dwboOQKHg6Uqgvh-2Fsthyvp4NUfuxfkziBoYU8KqNpsoAgiN3gSNgvlMllElx4ZLhg-3D-3D" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://email.prnewswire.com/wf/click?upn%3D7pXYN9UXijMIpxbYHNPIYqk952x-2BLRvJYHrifuJ4c7g76hM7mMHMlmc1IboxaX-2F1-2FPLbUCL6BUlYJcF-2BHApxgrjVTDTaNmIg3lbmBxHShZYoEUY5bdNKIwxhW7NtAlXit614sM1wUiEuBscBy6AbS5pew6nv7085GF-2BwuVxE8LD64gEqBeaJF1nHwdPt5a9a-2F74jT9nQBWCk3UfulQ-2FHnLgn-2B5qKONaJ2DO0HJrPoN9gSxs2CG1Lyogn-2FWdnH-2FyB_b0PSMCxR7pARC44vYNk-2BZBbor6ltRtNR3eStWz5D83yD1VfdYD1nVL3XWssXqSy6hUPxVPxvb-2BKjvqKv51XceDXVlfq5OkcQmRDGR-2BBOhgyUgEQLuXMS-2BFnypc2JpgamPqwWCHScYOm3q7e9xTSC79Ih13S-2F2xDrZSghUgukfBLzG85-2F-2BqoRvv8XZh-2FwxWnlNVeGgPPNlVrhi1bnO10bmMombX9u2BeOx2t9W1V7Nff6tRQHnmdP6x5Dbr7piY9pLMvxosoU85HZk1IWn9uK0dwboOQKHg6Uqgvh-2Fsthyvp4NUfuxfkziBoYU8KqNpsoAgiN3gSNgvlMllElx4ZLhg-3D-3D&amp;source=gmail&amp;ust=1532771107701000&amp;usg=AFQjCNEksdNfTUIHWSY_8i0ylqkG0sUR8g"><u>Instant Offices </u></a>illustrates some of these key areas of growh. Some of the key findings from their research include:</p>
<ul type="disc">
<li>The number of employees in the UK increased by 1.8%, from 29.5 million to 30.0 million between 2015 and 2016</li>
<li>The biggest increases in employees were concentrated in London (up 2%) and the East of England (up 3.2%) during the same period</li>
<li>The largest increase in employees was in the professional, scientific and technical industry, up 4.7%.</li>
<li>Accommodation and food services also experienced growth of 4.7%.</li>
<li>Employees in the professional, scientific and technical industry accounted for 21% of the UK’s total increase in employees.</li>
<li>Employee numbers dropped in the following sectors: retail (by 2.2%), agriculture, forestry and fishing (1.4%), education (0.4%), property (0.6%) and public administration (0.2%).</li>
</ul>
<hr /><p><em>Digital technology continues to grow and thrive, with £28 billion invested in the sector since 2011</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10336&#038;text=Digital%20technology%20continues%20to%20grow%20and%20thrive%2C%20with%20%C2%A328%20billion%20invested%20in%20the%20sector%20since%202011&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<h5><strong>Where are London’s Top Sectors Based?</strong></h5>
<p>According to the Greater London Authority, London’s biggest sectors are concentrated as follows:</p>
<p>Inner London: Employment in London’s three key industries is largely concentrated in the inner London sub-region. Inner London also has a large entertainment and hospitality industry, employing people in accommodation, food, arts, entertainment, and retail services.</p>
<p>Outer London: Employment in the outer London sub-region is typically more concentrated in sectors that serve the local population. These include healthcare, education, business administration, and retail services.</p>
<p>In some parts of the city’s outer reaches, the most prominent sectors are more industrial, in areas such as transport and storage, wholesale, manufacturing and utilities. In outer west London in particular, there is a high concentration of jobs in the transport and storage sector around Heathrow airport.</p>
<hr /><p><em>The Creative Industries are driving economic growth across the UK</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10336&#038;text=The%20Creative%20Industries%20are%20driving%20economic%20growth%20across%20the%20UK&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<h5><strong>Top London Sectors to Watch     </strong></h5>
<p>There are a few sectors that are expected to see especially rapid growth in 2018 and beyond. These include:</p>
<p>Tech: Digital technology continues to grow and thrive, with £28 billion invested in the sector since 2011. In fact, the digital economy is growing faster than the UK economy as a whole, as reported by Tech Nation.</p>
<p>FinTech: The financial technology sector in the UK and London had a record year for investment in 2017, with more than $1 billion in investments with over 90% of which were made in London-based firms. FinTech looks set to keep growing in the coming months, driving the city’s economy forward.</p>
<p>Design and creative industries: Research from Nesta and the Creative Industries Council recently revealed that creative industries are driving economic growth across the UK. Local economies have grown their employment rates in creative industries by an average of 11%, growing at twice the rate of other sectors.</p>
<hr /><p><em>The financial technology sector in the UK and London had a record year for investment in 2017</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10336&#038;text=The%20financial%20technology%20sector%20in%20the%20UK%20and%20London%20had%20a%20record%20year%20for%20investment%20in%202017&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote class="embedly-card">
<h4><a href="https://www.instantoffices.com/blog/wp-content/uploads/2018/07/Fastest-Growing-Sectors-in-London-Instant-Offices.jpg">null</a></h4>
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<p><script async src="//cdn.embedly.com/widgets/platform.js" charset="UTF-8"></script></p>
<blockquote><p><em>Alice Bonasio is a </em><a href="http://techtrends.tech/vr-consultancy/"><em>VR and Digital Transformation Consultant</em></a><em> and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. </em><a href="https://www.linkedin.com/in/alicebonasio/"><em>Connect with her on LinkedIn</em></a> <em>and follow </em><a href="https://twitter.com/alicebonasio"><em>@alicebonasio</em></a><em> on Twitter.</em></p></blockquote>
<p>The post <a href="https://techtrends.tech/tech-trends/infographic-fastest-growing-sectors-in-london/">Infographic: London Fastest Growing Sectors</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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		<title>Supporting Creative Storytelling in VR</title>
		<link>https://techtrends.tech/tech-trends/supporting-creative-storytelling-in-vr/</link>
		
		<dc:creator><![CDATA[Alice]]></dc:creator>
		<pubDate>Mon, 06 Aug 2018 23:41:43 +0000</pubDate>
				<category><![CDATA[Tech Trends]]></category>
		<category><![CDATA[VR Tech]]></category>
		<category><![CDATA[Digital Catapult]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[immersive tech]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Virtual Reality]]></category>
		<category><![CDATA[VR Consultancy]]></category>
		<category><![CDATA[VR Storytelling]]></category>
		<guid isPermaLink="false">http://techtrends.tech/?p=10403</guid>

					<description><![CDATA[<p>&#160; New CreativeXR funding programme awards £3500 for the development of immersive storytelling projects. Digital Catapult and Arts Council England just announced the &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/tech-trends/supporting-creative-storytelling-in-vr/" aria-label="Supporting Creative Storytelling in VR">Read More</a></p>
<p>The post <a href="https://techtrends.tech/tech-trends/supporting-creative-storytelling-in-vr/">Supporting Creative Storytelling in VR</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>&nbsp;</p>
<p><strong><em>New CreativeXR funding programme awards £3500 for the development of immersive storytelling projects. </em></strong></p>
<p><u>Digital Catapult</u> and <u>Arts Council England</u> just announced the shortlisted five projects that will receive a total of £350,000 in funding to develop immersive storytelling experiences. The funding provided by the programme was achieved alongside match funding and support from a range of creative technology and cultural organisations such as Innovate UK and Immerse UK, and is part of a broader effort to support the development of the UK’s VR industry, <a href="https://www.pwc.co.uk/press-room/press-releases/uk-entertainment-and-media-sector-to-be-worth-72-million-by-2021.html">which is expected to grow by 76% to reach £801m by 2021</a>, making it the largest and fastest-growing VR industry of any country in EMEA.</p>
<hr /><p><em>Digital Catapult and Arts Council England just announced the shortlisted five projects that will receive a total of £350,000 in funding to develop immersive storytelling experiences</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10403&#038;text=Digital%20Catapult%20and%20Arts%20Council%20England%20just%20announced%20the%20shortlisted%20five%20projects%20that%20will%20receive%20a%20total%20of%20%C2%A3350%2C000%20in%20funding%20to%20develop%20immersive%20storytelling%20experiences&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>These projects have all graduated from the <a href="http://creativexr.co.uk/">CreativeXR</a> programme, which was created to encourage content makers to explore creative storytelling in immersive mediums such as Augmented, Virtual and Mixed Reality. Designed to raise artistic and technical ambition, the programme has enabled the development of new skills, tools and business opportunities. Teams have been given workshops and marketplace events with industry leaders as well as access to Digital Catapult Immersive Labs in London, Brighton, North East Tees Valley and Belfast.</p>
<hr /><p><em>These projects have all graduated from the CreativeXR programme, which was created to encourage content makers to explore creative storytelling in immersive mediums such as Augmented, Virtual and Mixed Reality</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10403&#038;text=These%20projects%20have%20all%20graduated%20from%20the%20CreativeXR%20programme%2C%20which%20was%20created%20to%20encourage%20content%20makers%20to%20explore%20creative%20storytelling%20in%20immersive%20mediums%20such%20as%20Augmented%2C%20Virtual%20and%20Mixed%20Reality&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Run by the organisations in collaboration with commercial partners including Google, BBC and Sky, the programme is dedicated to supporting the development of virtual reality (VR) and augmented reality (AR) products and their application within the creative industries. When it launched in October 2017, over 1,000 teams registered their interest, with 250 submitting proposals for the Open Call.</p>
<hr /><p><em>Experiences range from letting you participate in the ‘Dambusters’ mission to an interactive theatre journey which puts viewers in the shoes of a father and son coming to terms with the onset of dementia</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10403&#038;text=Experiences%20range%20from%20letting%20you%20participate%20in%20the%20%E2%80%98Dambusters%E2%80%99%20mission%20to%20an%20interactive%20theatre%20journey%20which%20puts%20viewers%20in%20the%20shoes%20of%20a%20father%20and%20son%20coming%20to%20terms%20with%20the%20onset%20of%20dementia&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>This pool was finally narrowed to a group of 20 – no easy task according to Jeremy Silver, CEO of technology innovation centre Digital Catapult. The final five projects will now have the chance to develop those projects further with this funding, making those experiences publicly available.</p>
<p>These experiences range from letting you participate in the famous ‘Dambusters’ mission to an interactive theatre journey which puts viewers in the shoes of a father and son coming to terms with the onset of dementia.</p>
<blockquote><p>“CreativeXR has allowed content creators to focus on R&amp;D and develop riskier projects aimed at the arts and culture space,” says Silver. “The value of taking these projects to full production will be both in surfacing new creative approaches and ways of working, but also in stimulating commissioners and giving confidence to investors in this new medium, where the UK has such world leading strengths.”</p></blockquote>
<hr /><p><em>CreativeXR has allowed content creators to focus on R&amp;D and develop riskier projects aimed at the arts and culture space</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10403&#038;text=CreativeXR%20has%20allowed%20content%20creators%20to%20focus%20on%20R%26D%20and%20develop%20riskier%20projects%20aimed%20at%20the%20arts%20and%20culture%20space&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>The successful projects all use immersive technologies, combined with a range of traditional storytelling techniques such as documentary, poetry and theatre to provide audiences with unprecedented cultural experiences. The funded projects are:</p>
<ul>
<li><strong><em>Fatherland</em></strong> by <u>Limbik</u>, Norwich &amp; Portsmouth: An interactive theatre experience using real-time motion capture and VR technology that brings to life the journey of a son and father coming to terms with dementia and disembodiment in a modern world. Completed in partnership with University of Portsmouth.</li>
<li><strong><em>Traitor</em></strong> by <u>Pilot Theatre</u>, York: A two-player interactive high stakes thriller, combining VR with live action, completed with support from Pilot Theatre</li>
<li><strong><em>When Something Happens </em></strong>by <u>Boom Clap Play</u>, Belfast: An epic journey through the history of the cosmos – from the big bang to modern life – written and narrated by poet Boston Williams. Completed with support from Northern Ireland Screen and Northern Ireland Science Festival</li>
<li><strong><em>Immersive Histories</em></strong> by <u>All Seeing Eye Ltd</u>, Stroud: An immersive VR experience allowing an audience to physically step into history and experience the famous ‘Dambusters’ mission from on board Guy Gibson’s Lancaster. Completed with support from Other Set and the RAF Museum</li>
<li><strong><em>Municipal Dreams</em></strong> (working title) by <u>VR CITY LTD</u>, London: An immersive journey into the complicated history of the notorious Aylesbury Estate, using stereoscopic 360 video, photogrammetry and 3D modelling. Completed with support from Royal Holloway University, Creation Trust and IDFA</li>
</ul>
<blockquote><p>“Each of the five organisations are developing cutting edge, immersive content, and are illustrating what the UK can contribute to this growing global market. In time, we look forward to audiences enjoying the immersive experiences that they are creating; connecting with art, history and culture in ground-breaking new ways,” adds Francis Runacres, Executive Director of Enterprise and Innovation, Arts Council England.</p></blockquote>
<p>The UK has a history of supporting budding sectors with such projects and initiatives, and it has proven a highly successful strategy both from a creative perspective and in boosting the Creative Industries, which account for a large proportion of the nation’s GDP. It will be interesting to see if an how other countries such as the US follow suit in fostering innovative immersive content production.</p>
<hr /><p><em>The UK’s VR industry is expected to grow by 76% to reach £801m by 2021, making it the largest and fastest-growing of any country in EMEA</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D10403&#038;text=The%20UK%E2%80%99s%20VR%20industry%20is%20expected%20to%20grow%20by%2076%25%20to%20reach%20%C2%A3801m%20by%202021%2C%20making%20it%20the%20largest%20and%20fastest-growing%20of%20any%20country%20in%20EMEA&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><a href="https://thenextweb.com/contributors/2018/07/30/investing-in-creative-storytelling/">This article originally appeared on The Next Web</a></p>
<p>&nbsp;</p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Investing in creative storytelling <a href="https://t.co/etb4RQx9s0">https://t.co/etb4RQx9s0</a></p>
<p>— TNW Contributors (@TNWcontributors) <a href="https://twitter.com/TNWcontributors/status/1023798703272996865?ref_src=twsrc%5Etfw">July 30, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><strong><em>To find out how to leverage VR/AR/MR in your enterprise, Tech Trends offers bespoke </em></strong><a href="http://techtrends.tech/vr-consultancy/"><strong><em>Virtual Reality Consultancy support</em></strong></a></p>
<blockquote><p><em>Alice Bonasio is a </em><a href="http://techtrends.tech/vr-consultancy/"><em>VR Consultant</em></a><em> and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. </em><a href="https://www.linkedin.com/in/alicebonasio/"><em>Connect with her on LinkedIn</em></a><em> and follow </em><a href="https://twitter.com/alicebonasio"><em>@alicebonasio</em></a><em> and </em><a href="https://twitter.com/techtrends_tech">@techtrends_tech</a><em> on Twitter. </em></p></blockquote>
<p>The post <a href="https://techtrends.tech/tech-trends/supporting-creative-storytelling-in-vr/">Supporting Creative Storytelling in VR</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">10403</post-id>	</item>
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		<title>Deal or No Deal? London Tech Leaders Weigh In on Brexit</title>
		<link>https://techtrends.tech/tech-trends/deal-or-no-deal-london-tech-leaders-weigh-in-on-brexit/</link>
		
		<dc:creator><![CDATA[Alice]]></dc:creator>
		<pubDate>Thu, 21 Jun 2018 00:06:34 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Tech Trends]]></category>
		<category><![CDATA[Best for Britain]]></category>
		<category><![CDATA[Brexit]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Martha Lane Fox]]></category>
		<category><![CDATA[Mike Butcher]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Tech for UK]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">http://techtrends.tech/?p=9916</guid>

					<description><![CDATA[<p>&#160; As the bright cliffs of freedom edge ever closer and we prepare to take back control from our EU &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/tech-trends/deal-or-no-deal-london-tech-leaders-weigh-in-on-brexit/" aria-label="Deal or No Deal? London Tech Leaders Weigh In on Brexit">Read More</a></p>
<p>The post <a href="https://techtrends.tech/tech-trends/deal-or-no-deal-london-tech-leaders-weigh-in-on-brexit/">Deal or No Deal? London Tech Leaders Weigh In on Brexit</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>&nbsp;</p>
<p><strong><em>As the bright cliffs of freedom edge ever closer and we prepare to take back control from our EU overlords, remoaners still insist on pointing out pesky facts.<br />
</em></strong></p>
<hr /><p><em>London is Europe’s leading tech hub fuelled by talent from across the continent. A bad deal threatens to undermine the most dynamic part of our economy @AndyCockburn</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D9916&#038;text=London%20is%20Europe%E2%80%99s%20leading%20tech%20hub%20fuelled%20by%20talent%20from%20across%20the%20continent.%20A%20bad%20deal%20threatens%20to%20undermine%20the%20most%20dynamic%20part%20of%20our%20economy%20%40AndyCockburn&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>For many years the tech sector has been the bonniest jewels in UK PLC’s crown, paraded as a shining example of innovation, growth and general coolness. I myself enjoyed working in and around Silicon Roundabout for many years and can honestly say that it’s been fun and utterly humbling to be around so many brilliant people contributing so much to the country’s economy. Some of them were even British.</p>
<blockquote><p>&#8220;As a Northern Ireland native, I&#8217;ve seen first hand the difficulty that division can cause, just as I can see the major and needless impact that Brexit is having on bringing back the divisions on that island. Isolation and protectionism has never proven to be a positive long term strategy, and that is becoming clear in this case too. And with more in the tech industry, and in the UK as a whole, considering themselves citizens of the world, we risk closing our doors and driving away a diverse set of people that help make us all better.&#8221;</p>
<p>Rob Elkin, Busuu</p></blockquote>
<hr /><p><em>We now had 2 years of due diligence on Brexit and the British people deserve a vote on this deal. Anything else would be highly irresponsible and undemocratic @bernardooo ‏ </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D9916&#038;text=We%20now%20had%202%20years%20of%20due%20diligence%20on%20Brexit%20and%20the%20British%20people%20deserve%20a%20vote%20on%20this%20deal.%20Anything%20else%20would%20be%20highly%20irresponsible%20and%20undemocratic%20%40bernardooo%20%E2%80%8F%20&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-9917" src="http://techtrends.tech/wp-content/uploads/2018/06/Best-for-Britain-Brexit-Tech-Trends-James-Melville-cartoon.jpg" alt="Tech Trends Tech for UK Best for Britain" width="1000" height="775" /></p>
<h5>Cartoon by Bruce MacKinnon <a href="https://twitter.com/CH_Cartoon">@CH_Cartoon</a></h5>
<p>Show me a thriving start-up that is not a melting pot of cultures from all over the world and you’d seriously be looking at an anomaly. It’s never been surprising for me to hear dozens of languages being spoken around the office, and to be constantly asking my colleagues how to best pronounce their names.</p>
<blockquote><p>We employ a bunch of highly skilled people and 70% of our staff don’t have a UK passport. Finding and attracting great team members is a major challenge and is the single biggest constraint on our growth. Anything we can do to make it easier for smart people to come to the UK is a bonus. Doing the opposite is frankly economic suicide. Adam Fudakowski, CEO, Switchee</p></blockquote>
<p>To me, such places are living proof that diversity breeds innovation, so to talk about adopting policies that would make Britain (to borrow some government terminology here) a “hostile environment” for immigration really seems to a move designed to drain the lifeblood from the creative industries – tech included.</p>
<hr /><p><em>We punch above our weight, which means we have a lot to lose. The country of Magna Carta and the Mother of Parliaments deserves a meaningful debate on concrete options, and a vote based on considered strategic goals @richmarr ‏ </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D9916&#038;text=We%20punch%20above%20our%20weight%2C%20which%20means%20we%20have%20a%20lot%20to%20lose.%20The%20country%20of%20Magna%20Carta%20and%20the%20Mother%20of%20Parliaments%20deserves%20a%20meaningful%20debate%20on%20concrete%20options%2C%20and%20a%20vote%20based%20on%20considered%20strategic%20goals%20%40richmarr%20%E2%80%8F%20&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote><p>“The UK and especially London has become a vibrant and globally successful centre for technology innovation. Many of the most exciting start up businesses here have been founded by immigrant entrepreneurs and grown with UK and European employees joining the companies as they grow rapidly.” Simon Murdoch, Managing Partner, Episode 1 Ventures</p></blockquote>
<p>As anyone who’s ever worked in a start-up will also attest to, a huge part of a company’s energy and resources goes towards attracting, recruiting and retaining talent. Competition is dog-eat-dog fierce and even with freedom of movement allowing European citizens from 29 countries to come and work in London without any restrictions, it was still a challenge to get the right people on board – there just aren’t enough qualified individuals to go around, British or otherwise.</p>
<blockquote><p>“Our world leading digital industry is being led into a back water of mediocrity by a crop of leaders who don’t even know what Brexit they want and why they want it. By keeping the best talent in the world out with central government quotas on immigration they’ve pulled down the shutters. Digital leaders will simply start up elsewhere. Toby Beresford, Rise</p></blockquote>
<p>The Bank of England recently released figures that showed the UK economy is currently 1% smaller than expected two years ago, and this climate of economic uncertainty caused by Brexit is also affecting financing in the sector: Funding from the European Investment Fund has collapsed since the Brexit vote, and a replacement scheme has yet to be assured long-term by the government. The European Investment Bank, which backs a majority of the United Kingdom’s VC funds, has slashed deals with UK VCs and private equity groups by more than two-thirds, with no equivalent funding from the UK government in sight.</p>
<hr /><p><em>Having worked in Silicon Roundabout for many years I can say how fun and humbling it was to be around so many brilliant people who contributed so much to the UK economy. Some of them were even British</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D9916&#038;text=Having%20worked%20in%20Silicon%20Roundabout%20for%20many%20years%20I%20can%20say%20how%20fun%20and%20humbling%20it%20was%20to%20be%20around%20so%20many%20brilliant%20people%20who%20contributed%20so%20much%20to%20the%20UK%20economy.%20Some%20of%20them%20were%20even%20British&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>So it comes as no surprise to hear that over 80 UK technology and innovation leaders have signed up as supporters of new tech business group <a href="https://techforuk.com/supporters/">Tech For UK</a>, calling on the Government to back a meaningful vote by the people, on the actual terms of Brexit (something that sadly seems increasingly unlikely).</p>
<hr /><p><em>The Brexiteers admit they can&#039;t deliver the Brexit they promised so we deserve a vote on the one they&#039;ve got us instead @GeorgeBevis ‏ </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D9916&#038;text=The%20Brexiteers%20admit%20they%20can%27t%20deliver%20the%20Brexit%20they%20promised%20so%20we%20deserve%20a%20vote%20on%20the%20one%20they%27ve%20got%20us%20instead%20%40GeorgeBevis%20%E2%80%8F%20&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>Tech For UK represents the founders of many of the most innovative and successful businesses in the UK technology sector including Martha Lane Fox of Lastminute.com and Doteveryone, Ben Whitaker, Founder of Masabi, the UK rail ticketing startup, Bernhard Niesner, founder of the language learning giant Busuu, lending giant Zopa, and George Bevis, founder of small business banking provider Tide, among many others. It is also backing <a href="https://www.bestforbritain.org/">Best For Britain</a> in its fundraising campaign for a meaningful vote on the terms of Brexit and the option to Remain and lead in the EU.</p>
<hr /><p><em>Britons voted for Brexit in the initial referendum with inadequate and often wholly spurious information on both sides of the argument @nicksaalfeld ‏ </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D9916&#038;text=Britons%20voted%20for%20Brexit%20in%20the%20initial%20referendum%20with%20inadequate%20and%20often%20wholly%20spurious%20information%20on%20both%20sides%20of%20the%20argument%20%40nicksaalfeld%20%E2%80%8F%20&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote><p>&#8220;It’s time the people had the chance for a meaningful vote, or through parliament, on the terms of Brexit,” says TechCrunch Editor-at-large Mike Butcher who is a co-founder of TechHub, and co-organiser of Tech For UK. “The loss of access to European funds, the flight of talent which powers UK tech companies due to the uncertainty and scandal around immigration, the loss of access to the Digital Single Market, which was never consulted over — all of these factors are adversely affecting the UK Tech industry.”</p></blockquote>
<hr /><p><em>&#039;Lies run sprints, but the truth runs marathons’ - it&#039;s becoming increasingly clear that the fiction that was promised by the Leave campaign were just that @glennbookingbug ‏ </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D9916&#038;text=%27Lies%20run%20sprints%2C%20but%20the%20truth%20runs%20marathons%E2%80%99%20-%20it%27s%20becoming%20increasingly%20clear%20that%20the%20fiction%20that%20was%20promised%20by%20the%20Leave%20campaign%20were%20just%20that%20%40glennbookingbug%20%E2%80%8F%20&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>The technology sector has consistently grown faster than the UK economy in recent years, employing over 2 million people and attracting billions in foreign investment. Collectively, Tech For UK supporters have raised hundreds of millions of pounds, put hundreds of millions back into the UK economy and employed thousands of people.</p>
<blockquote><p>“I spent 12 years working in China – living over there I came to appreciate the value, and leverage, that comes with size. We are a small nation of 65m and I do not believe we are strong or powerful enough to go it alone in a rapidly globalising world. We are European and can’t pretend otherwise. We already have clients making London-based teams redundant as they move whole divisions to Ireland. I catch myself thinking “well it’s ok I’m sure the government know what they’re doing…” and instantly remember they clearly do not. Ed Dean, CEO, Woodseer Global.</p></blockquote>
<p><span class="ProfileCard-screenname"><hr /><p><em>Brexit is the most important decisions for generations and it would be irresponsible not to let people have a decision on the exact term of the world they will live in @vhirsch ‏ </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D9916&#038;text=Brexit%20is%20the%20most%20important%20decisions%20for%20generations%20and%20it%20would%20be%20irresponsible%20not%20to%20let%20people%20have%20a%20decision%20on%20the%20exact%20term%20of%20the%20world%20they%20will%20live%20in%20%40vhirsch%20%E2%80%8F%20&#038;via=techtrends_tech&#038;related=techtrends_tech' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr /></span></p>
<h5>Full list of supporters:</h5>
<ol>
<li>Adam Fudakowski, CEO, Switchee</li>
<li>Adam Price, Founder, VouchedFor &amp; Hatch</li>
<li>Alex Hoye, Co-founder, The Faction Collective</li>
<li>Andrea Tricoli, Co-Founder, Expressly</li>
<li>Andrew Walmsley, Non Exec Chairman, Inskin Media</li>
<li>Andy Cockburn, CEO &amp; Cofounder, Mention Me</li>
<li>Ben Farren CEO, SPOKE</li>
<li>Ben Whately, Co-founder and COO, Memrise</li>
<li>Ben Whitaker, Founder, Masabi</li>
<li>Benjamin Redford, Co-founder, Mayku</li>
<li>Benji Lanyado, Founder &amp; CEO, Picfair</li>
<li>Bernhard Niesner, CEO, Busuu</li>
<li>Bindi Karia, Innovation Expert &amp; Advisor</li>
<li>Cassandra Stavrou, Founder, Propercorn</li>
<li>Cécile Baird, Founder, Decentrl.Agency</li>
<li>Charlie Dobres, CEO, Busking It Productions</li>
<li>Chris Pointon, Co-founder, Racefully</li>
<li>Conor Graham, Cofounder, #HackTheHub</li>
<li>Courtney Glymph, Product and Solutions Communications, CA Technologies</li>
<li>Daniel Appelquist, Head, Samsung Research UK</li>
<li>Daniel Murray, Co Founder, Grabble</li>
<li>David Batey, Founder, Nickelled Ltd</li>
<li>Dimitar Stanimiroff, CEO &amp; Co-founder, Heresy</li>
<li>Dominic Campbell, CEO, Futuregov</li>
<li>Ed Dean, CEO, Woodseer Global</li>
<li>Fabrice Bernhard, Co-Founder, Theodo</li>
<li>Frank Kelcz, Partner, Collider VC</li>
<li>Gareth Quinn, Founder, Digital DNA</li>
<li>George Bevis, CEO, Tide</li>
<li>Gianluca Gindro, Senior Data Scientist, Geophy</li>
<li>Giles Andrews, Cofounder &amp; Chairman, Zopa</li>
<li>Glenn Shoosmith, Founder and CEO, Bookingbug</li>
<li>Guy Morris, Managing Director, Quiz the Nation</li>
<li>Hephzi Pemberton, Founder, Kiteka</li>
<li>Ian Jindal, Founder, Pencil / InternetRetailing</li>
<li>Ilicco Elia, Head Of Mobile, Deloitte Digital</li>
<li>Irfon WatkinsFounder, Dovu</li>
<li>Ivan Mazour, CEO and Founder, Ometria</li>
<li>Jack Huang, Director, TrulyExperiences.com</li>
<li>James Evans, Managing Director, Bluespot.io Ltd</li>
<li>James Whatley, Planning Partner, Ogilvy UK</li>
<li>Jana Hlistova, Founder, Diversity Hacks</li>
<li>Jessica Kennedy White, UCL Educate</li>
<li>Joanna Goodman, Tech Journalist</li>
<li>Jon Atkinson, Technical Director, FARM Digital Ltd.</li>
<li>Jonathan Petrides, Founder, allplants</li>
<li>Josh Feldberg Head of Digital, 89up</li>
<li>Josh Russell, Partner, Resolve</li>
<li>Katie Moffat, Head Of Digital, The Audience Agency</li>
<li>Laure Claire Reillier, Co-Founder and COO, Launchworks &amp; Co</li>
<li>Laurence Kemball-Cook, Founder &amp; CEO, Pavegen</li>
<li>Madhuban Kumar, CEO, Metafused</li>
<li>Marc Roberts, CTO, HiyaCar</li>
<li>Marcus Greenwood, CEO, Ubio</li>
<li>Martha Lane-Fox, Founder, Doteveryone</li>
<li>Martin Goodson, CEO, Evolution AI</li>
<li>Matthew Gardiner, Founder, Catch London</li>
<li>Melanie Moeller, Product Lead, Sky Spain</li>
<li>Merje ShawMD, Path59</li>
<li>Michele Cuccovillo, Partner, Rock Mission</li>
<li>Mike Butcher, MBE, Editor at Large, Techcrunch</li>
<li>Nic Brisbourne, Managing Partner, Forward Partners</li>
<li>Nicholas Katz, CEO, Acasa</li>
<li>Nick Patterson, Founder, Movemeon</li>
<li>Nick Saalfeld, Director, Wells Park Communications</li>
<li>Nuala Murphy, CEO, Moment Health</li>
<li>Peter Ward, Founder, WAYN/Humanity Inc</li>
<li>Pilgrim Beart, CEO, DevicePilot</li>
<li>Priya Prakash, Founder, D4SC</li>
<li>Riaz Kanani, MD &amp; Founder, Radiate B2B</li>
<li>Richard Marr, Cofounder, Applied Recruitment</li>
<li>Rob Elkin, CTO, Busuu</li>
<li>Rob O&#8217;Donovan, Ceo, Charlie HR</li>
<li>Simon Murdoch, Founder, Episode 1 Partners</li>
<li>Stephen Johnston, Founder, Fordcastle</li>
<li>Tamara Sword, Founder, TRM&amp;C</li>
<li>Tim Boughton, CTO, Mention Me Ltd</li>
<li>Timothy Brownstone, CEO, KYMIRA</li>
<li>Toby Beresford, CEO, Rise.global</li>
<li>Tom Alisi, Director, deep.ventures</li>
<li>Tom de Grunwald, Creative Director, Microclimate</li>
<li>Tushar Agarwal Co-Founder &amp; CEO, Hubble</li>
<li>Volker Hirsch, Founder, Blue Beck / Tech North Advocates</li>
<li>William Reeve, CEO, Goodlord</li>
<li>William Roberts, Founder, Loyalty Bay</li>
</ol>
<blockquote><p><em>Alice Bonasio is a </em><a href="http://techtrends.tech/vr-consultancy/"><em>VR and Digital Transformation Consultant</em></a><em> and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. </em><a href="https://www.linkedin.com/in/alicebonasio/"><em>Connect with her on LinkedIn</em></a> <em>and follow </em><a href="https://twitter.com/alicebonasio"><em>@alicebonasio</em></a><em> on Twitter.</em></p></blockquote>
<p>&nbsp;</p>
<p>The post <a href="https://techtrends.tech/tech-trends/deal-or-no-deal-london-tech-leaders-weigh-in-on-brexit/">Deal or No Deal? London Tech Leaders Weigh In on Brexit</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">9916</post-id>	</item>
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		<title>Another Summer of Uncertainty as UK Tech Sector Braces for #BREXIT</title>
		<link>https://techtrends.tech/tech-trends/fin-tech/summer-of-uncertainty-as-uk-tech-sector-braces-for-brexit/</link>
		
		<dc:creator><![CDATA[Alice]]></dc:creator>
		<pubDate>Wed, 03 Aug 2016 12:40:24 +0000</pubDate>
				<category><![CDATA[FIN Tech]]></category>
		<category><![CDATA[Brexit]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Tech City]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[UK Tech]]></category>
		<guid isPermaLink="false">http://techtrends.tech/?p=1887</guid>

					<description><![CDATA[<p>&#160; Looking back at this article more than one year on, it&#8217;s hard to believe that we&#8217;re in an even &#8230; <a class="kt-excerpt-readmore" href="https://techtrends.tech/tech-trends/fin-tech/summer-of-uncertainty-as-uk-tech-sector-braces-for-brexit/" aria-label="Another Summer of Uncertainty as UK Tech Sector Braces for #BREXIT">Read More</a></p>
<p>The post <a href="https://techtrends.tech/tech-trends/fin-tech/summer-of-uncertainty-as-uk-tech-sector-braces-for-brexit/">Another Summer of Uncertainty as UK Tech Sector Braces for #BREXIT</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>&nbsp;</p>
<p><em><strong>Looking back at this article more than one year on, it&#8217;s hard to believe that we&#8217;re in an even more confusing position than in those initial chaotic days after the referendum&#8230; </strong></em></p>
<p>Just over a month after <a href="https://medium.com/@alicebonasio/brexit-youre-having-a-laugh-589a06f3b07a#.j3ckogw4a">Brexit</a>, and we’re in a bit of a deceptive lull. August is traditionally a quiet month in politics, where parliament goes on recess and nothing really gets done. Come September, however, we’re going to have to start dealing with the real consequences of June the 23<sup>rd</sup>. <a href="http://www.techcityuk.com/blog/2016/07/tech-reaction-to-brexit/">The London tech community seems resolutely optimistic</a>, yet there are real concerns emerging around the sector’s ability to retain talent, trade in the single market, and – crucially attract investment.</p>
<p>This morning I had breakfast with an ex-colleague who is now looking for a job. She, alongside 15 others, had just been made redundant at a start-up that had attracted millions of dollars in early seed funding the previous year. Last week that same company fired a third of its employees because their next investment round, which they thought was secured, suddenly fell through. It was the day after Brexit. Coincidence? Perhaps. But perhaps not.</p>
<hr /><p><em>One tech company fired a third of its workforce when investment fell through after Brexit</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D1887&#038;text=One%20tech%20company%20fired%20a%20third%20of%20its%20workforce%20when%20investment%20fell%20through%20after%20Brexit&#038;related' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>There has been so much post-referendum analysis on what might/should/could/will/won’t happen that the only certainty has become uncertainty itself. And that’s certainly not good for business. As an investor risk comes as part of the package, but in a fiercely competitive funding marketplace, all other things being equal, they will invariably pick the safest-looking bet, and from that perspective it’s hard to argue that the looming cloud of Brexit hasn’t placed the UK at a disadvantage.</p>
<hr /><p><em>Brexit uncertainty places UK companies at a disadvantage when bidding for investment</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D1887&#038;text=Brexit%20uncertainty%20places%20UK%20companies%20at%20a%20disadvantage%20when%20bidding%20for%20investment&#038;related' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>For one, it is a truth universally acknowledged that start-ups are only worth as much as the calibre of talent they manage to attract. What they make and what they sell is purely intellectual property, and therefore hinges on their – for want of a better term – “Brain Bank”.</p>
<p>Now visit any London start-up and I challenge you not to lose count of how many nationalities make up those teams. That diversity is also part of what makes the ecosystem so vibrant and creative. EU freedom of movement meant that entrepreneurs could bring in talent from 28 different countries without going through lengthy and expensive immigration procedures. This ability, which allowed them to scale in an agile way, could be severely hampered in future.</p>
<hr /><p><em>Brexit could hamper our ability to attract tech talent to the UK </em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D1887&#038;text=Brexit%20could%20hamper%20our%20ability%20to%20attract%20tech%20talent%20to%20the%20UK%20&#038;related' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<p>An aspiring entrepreneur – who wishes to remain anonymous – approached me after reading my original <a href="http://thenextweb.com/uk/2016/07/13/brexit-impacting-uk-startups/">Brexit article on The Next Web</a> and asked me for some advice. He is a European national who has been living and working in the UK for the past 3 years, and was just on the verge of starting his own business. After the Brexit vote, however, he decided to delay that move, unsure as to what impact it would have on his residency status and his ability to run a company in the UK:</p>
<blockquote><p>“Would I eventually get kicked out or have to apply for a visa in an Australian point-based skill/salary immigration system if I am CEO of a London-based business?”</p></blockquote>
<p>As much as wanted to help him find some answers, the honest truth is, I have no idea what’s in store for the 3.6 million EU citizens currently living in the UK. Even if the process of triggering Article 50 (which would actually start the Brexit process) drags on for years as many expect, it is estimated that over <a href="http://www.dailymail.co.uk/wires/pa/article-3718190/590-000-EU-citizens-currently-UK-lose-residency-rights-Brexit.html">half a million people would still fall short of the required 5 years</a> to qualify for residency.</p>
<p>I came to this country as a European citizen myself, and have lived and worked in the UK for over a decade now. Two years ago I applied for British citizenship and even did the hilarious – and mandatory – “Life in the UK” test which is pretty much a <a href="http://www.huffingtonpost.co.uk/2013/06/13/citizenship-test-pub-quiz_n_3435957.html">bad pub quiz</a>. I never really thought that I’d need that passport in order to remain in the country, but now I’m glad I beat the rush. In such turbulent times for the economy, the only sector guaranteed explosive growth in the coming years is citizenship testing.</p>
<hr /><p><em>The only sector guaranteed explosive growth in the coming years is citizenship testing.</em><br /><a href='https://x.com/intent/tweet?url=https%3A%2F%2Ftechtrends.tech%2F%3Fp%3D1887&#038;text=The%20only%20sector%20guaranteed%20explosive%20growth%20in%20the%20coming%20years%20is%20citizenship%20testing.&#038;related' target='_blank' rel="noopener noreferrer" >Share on X</a><br /><hr />
<blockquote><p><em>Alice Bonasio is a </em><a href="http://techtrends.tech/vr-consultancy/"><i>VR Consultant</i></a><em> and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. </em><a href="https://www.linkedin.com/in/alicebonasio/"><i>Connect with her on LinkedIn</i></a><em> and follow </em><a href="https://twitter.com/alicebonasio"><i>@alicebonasio</i></a><em> and </em><a href="https://twitter.com/techtrends_tech">@techtrends_tech</a><em> on Twitter. </em></p></blockquote>
<p>The post <a href="https://techtrends.tech/tech-trends/fin-tech/summer-of-uncertainty-as-uk-tech-sector-braces-for-brexit/">Another Summer of Uncertainty as UK Tech Sector Braces for #BREXIT</a> appeared first on <a href="https://techtrends.tech">Tech Trends</a>.</p>
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