Artivive recently beat over 600 competing entries to become the first Austrian start-up to join the Berkeley SkyDeck program (considered one of the top ten accelerator programs in the world). The latest six-month cycle begins in January and also includes a six-digit investment amount.

Artivive supply a flexible tool for museums and artists which essentially allows them to integrate Augmented Reality into their existing content with minimal fuss. The aim, explains CEO Codin Popescu, was to give artists a quick and frictionless way to combine analogue and digital art.

“For an artist to create in augmented reality they previously had to build their own isolated solutions, which required technical skills and resources, but now those artists can take visitors on a journey in time and explain what lies behind, enhance the art with illustrations or show how the artworks were made. For museums, exhibitions, galleries and other art institutions it offers a new and innovative way for the audience to interact with the exhibits,” he says.

Artivive supply a flexible tool for museums and artists which allows them to integrate Augmented Reality into their existing content
Share on X

The company was started only two years ago by Popescu and his Co-founder Sergiu Ardelean, and is incredibly diverse. Although their main base is in Vienna, they also have a presence in Beijing and Tel Aviv as well as partners in Mexico and Mongolia. Also, half of its 25 employees are women, which is still a sad rarity in the tech world.

To experience any linked work of art in its digitally enhanced format, all the user needs to do is load the app onto their smartphone or tablet, then point it at the chosen piece.

The interesting thing about watching such companies gain prominence in Silicon Valley is that it proves immersive tech is fostering a diverse and thriving global ecosystem
Share on X

The Artivive app has proven popular so far, with more than 5500 artists in 65 countries currently using the platform
Share on X

Immersive technologies seem like a natural fit with the art-browsing experience since most people experience it on two levels. This dual-level experience means that we’re simultaneously admiring objects in front of you, while at the same time absorbing additional information about them provided by the curators in various forms – from the labels and cards on display next to the objects and cases, to the out-dated audio guides most institutions still offer, to using your smartphone to Google a certain artist, technique, style or piece. It’s therefore little wonder that the app has proven popular so far, with more than 5500 artists in 65 countries currently using the platform.

Immersive technologies seem like a natural fit with the art-browsing experience since most people experience it on two levels
Share on X

Artivive will take the opportunity offered by the SkyDeck program to open an office in Berkeley and make inroads in the U.S. arts and cultural market, building on their success back at home in Vienna, where they’ve worked with many of the city’s top museums such as the Belvedere and MAK – The Austrian Museum of Applied Arts / Contemporary Art as well as international venues. For the Albertina Museum in Vienna they also created digital content for the exhibition “Film Stills” and integrated AR experiences to the permanent collection “Monet to Picasso”

Artivive will take the opportunity offered by the SkyDeck program to open an office in Berkeley
Share on X

We want to build a movement around augmented reality art
Share on X

The interesting thing about watching such companies gain prominence in Silicon Valley is that it proves immersive tech is fostering a diverse and thriving ecosystem that isn’t limited to the usual suspects. There is appetite for innovating in the space from all corners of the globe, and that can only be a good thing.

“We want to become the go-to solution for artists, galleries and creators and change the way art is created and consumed while building a community and movement around augmented reality art, Popescu concludes”

For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality

Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Putting AR into Art appeared first on Tech Trends.

Virtual, Augmented and Mixed Reality technologies will bring opportunities for merchants as consumer adoption grows.

There is high consumer interest to use VR for making purchase decisions while shopping online or in-store.
Share on X

While E-commerce and digital marketing have proven to be effective platforms, Virtual Reality (VR) is the next innovative technology that will improve and impact the retail and marketing sectors, with market-foresight advisory firm ABI Research forecasting that VR in retail and marketing sectors is expected to generate US$1.8 billion in 2022.

Click here to find out more about how to reduce server response time

Retail and marketing companies have realized that virtual reality technology can be an effective tool to further assist consumers with the purchase process and provide them with the ability to visualize and personalize the products more realistically,” says Khin Sandi Lynn, Industry Analyst at ABI Research.

Automotive companies and travel agencies are already using VR as a marketing tool, with applications such as virtual test drives and 360-degree tours becoming more widespread. E-commerce is another sector with a good potential for VR deployment. Chinese E-commerce company Alibaba has deployed its Buy+ mobile VR platform for better product visualizing. Alibaba integrates its Alipay payment platform to assist consumers making payment while browsing products using Buy+ VR.

“There is high consumer interest in using VR for making purchase decisions while shopping online or in-store. The availability of low-cost VR headsets is another driver of consumer VR use cases for purchasing products,” notes Lynn.

Walmart’s recent acquisition of VR software company Spatialand is another indicator of VR deployment as a retail solution in the future, as is their use of HoloLens for helping better manage their warehouse logistics. Consumers’ awareness together with investment by retailers and brands will drive the VR retail and marketing market.

VR can be used for market research to understand consumer behavior
Share on X

Walmart’s recent acquisition of VR software company Spatialand is another indicator of VR deployment as a retail solution in the future
Share on X

Furniture and home improvement stores have been early adopters of VR in the retail segment. VR is an effective platform for customers to view furniture, pick different parts, customize products, and/or visualize an item before making a purchase decision, and has been adopted both in-store and online to provide a better shopping experience to consumers.

IKEA and Lowe’s have successfully deployed Immersive Technologies in their stores
Share on X

Swedish furniture company IKEA and North American home improvement company Lowe’s are two examples that have successfully deployed it, as are Augment – a French company that Tech Trends met last year in Orlando, Florida, which builds syndicated catalogs of AR-ready products from the world’s major brands like Microsoft, Panasonic, Electrolux, and make it available to all retailers through an AR SDK, supporting ARKit / ARCore.

“The number one issue we’re hearing from retailers launching AR for eCommerce (Amazon, Build.com, Overstock, Wayfair…) is the management of 3D products,” explains the company’s Co-Founder and COO Mickaël Jordan. “It’s expensive, time consuming, and each retailer is basically building its own catalogue of similar AR-ready models of appliances, electronics and furniture. It’s nonsense,” he says.

Some of the key findings in ABI Research’s VR in Retail and Marketing report include:

• VR software and service revenue in retail and marketing will grow at CAGR 102% to generate $1.8 billion 2022.
• E-commerce and digital marketing has shifted the way brand and retailers market the products. VR is the next innovation in retail and marketing sector. The realistic feel provided by VR provides many benefits to retail and marketing; enhanced shopping experience, efficient marketing tool, more effective store management system etc.
• VR can also be used for market research to better understand consumer behavior.
• Furniture stores such as IKEA have deployed VR for product browsing, selection and customization. Lowe’s has another interesting VR deployment which allows shoppers to learn how to install their products.
• E-commerce and other sectors such as travel agencies are also starting to use VR to visualize products or try tours, hotels or flight experience before purchasing product or services.
• VR assists consumers in making purchase decisions, helping retail and marketing companies to achieve greater footfall and decrease returns rates.
• There is great interest from both retailers and consumers to use VR in purchasing process. However, deployment cost can be a challenge for smaller retailers and VR might not be the right platform for older generation consumers who are not yet familiar with the technology.

If you would like to find out how to leverage VR/AR/MR in your enterprise, Tech Trends offers Virtual Reality Consultancy support

Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Report: VR in Retail and Marketing to Generate US$1.8 billion in 2022 appeared first on Tech Trends.

In a recent PCMag article, Rob Marvin got hands-on with the Amazon Sumerian 3D development platform for building AR/VR apps and gives an in-depth overview of its features and the company’s broader Immersive Technology strategy.

One of Sumerian's biggest selling points is that despite how powerful the editor is, there's nothing to download or install.
Share on X

According to Marvin, Amazon’s decision to enter the AR/VR space with their Sumerian platform came down to a convergence of three factors: the emergence of smartphone-based augmented reality; untapped VR opportunities in the business-to-business (B2B) market; and helping AWS customers solve pain points with things they were already trying to do:

“The B2B applications include scenarios like interactive digital signage (think the giant talking hologram ads from Blade Runner: 2049), virtual training, and a host of industrial Internet of Things use cases, such as using sensors to create digital twins and complex simulations.The idea is that you have a high-quality, high-definition, context-aware sensor in the hands of billons of people.”

One of Sumerian’s biggest selling points, Marvin explains, is that despite how powerful the editor is, there’s nothing to download or install. During the demo, Sumerian loaded from a browser URL in seconds. Even doing real-time natural language processing (NLP) and rendering elaborate animations didn’t slow it down much.

“As with low-code development platforms, Sumerian can be used on a basic level with almost no developer experience. However, coders and data scientists can go a lot deeper with programmable APIs and Sumerian’s command-line interface to customize scenes and write complex app logic.”

In other words, the basic process for building a Sumerian app is the same regardless of the AR and VR platforms on which you ultimately publish it, you can jump straight into creating a new “scene” – default templates to choose from include office spaces, warehouses, a cargo ship, and a campfire.

“Sumerian plays not only in the 3D development space with platforms like Unity, Unreal Engine, and Vuforia, but also in the broader AR/VR ecosystem along with ARKit, ARCore, and Windows Mixed Reality. Between WebGL, WebVR, and WebXR, Sumerian is completely platform-agnostic, and Sumerian published native wrappers to integrate directly with ARKit and ARCore for smartphone-based AR apps. Sumerian can build apps for any platform that supports WebVR, meaning not only Oculus Rift and HTC Vive but also Samsung Gear VR, Google Daydream View, and others. Sumerian is also working closely with the Google Chrome team on WebXR for browser-based apps.”

Amazon’s strategy, much like Microsoft’s is to make it not only possible, but easy and attractive for everyone to integrate with their platforms and developing tools – The “build once, run anywhere” philosophy.

“What we decided instead is to be as broad as possible in supporting what we think will be a massive market. We’re going after the underlying foundation,” an Amazon spokesperson explained.

Amazon hopes Sumerian can play a part in spurring the industry to make 3D mass market products and drive down the cost
Share on X

AI Hosts – 3D-animated characters you can place into an AR or VR scene – are another of Sumerian’s USPs. Users can ask hosts questions, and developers can script a complex set of actions, behaviours, gestures, and movements.

“With something called a point of interest system, you can check a box in the editor so the host’s eyes always pay attention to the camera. So if you’re wearing an HTC Vive Pro walking around a 360-degree space, the host can follow you. If it’s an AR app connected to your smartphone camera, Roche explained that Amazon’s Rekognition deep-learning system can run facial analysis of both where you are and where your face is in the frame to make it look like the host is looking back through your screen directly at you. It gives you the illusion of eye contact.”

Amazon is also scoping out ways to make it easier to create hosts, like using facial recognition to match rendered characters to real people. Additionally, there is a lot of work going on behind the scenes to integrate voice commands seamlessly into those experiences.

AI Hosts are one of Amazon Sumerian’s unique selling points
Share on X

“You can’t say “Hey Alexa” in a Sumerian app the same way you can activate Cortana within Windows Mixed Reality. Instead, Amazon uses the automatic speech recognition and natural language understanding APIs behind Alexa to let hosts have conversations… Imagine someone walking through a hotel lobby, a mall, or a stadium and seeing a host walking alongside them on a screen. It may sound a tad creepy, but hosts could also process contextual information like location to turn the ad into a personalized conversation.”

Amazon hopes Sumerian can play a part in spurring the industry to make 3D mass market products and drive down the cost. On the AR side, the basic enablers are in place thanks to ARKit and ARCore, and where it comes to VR, Amazon hopes to see hardware coming down in price, becoming less clunky to wear, and going wireless. According to their spokesperson:

“When that happens and you can wear a VR experience like a pair of glasses, VR will really take off. It needs to be as natural as watching a video on a tablet or a turning on a TV before it’s ready for mainstream consumption at the same level as the other screens we have today. Developing a whole ecosystem around it of content creators, advertisers, end-users, and companies catering to those users is how you do it.”

Another one of Amazon’s target use cases for Sumerian apps is education and training. Whether you’re learning how to use a medical device, service a vehicle, or learn a new language, it’s about dropping you in an environment that feels as visceral as possible like the real world.

Whether you’re learning how to use a medical device, service a vehicle, or learn a new language, it’s about dropping you in an environment that feels as visceral as possible like the real world
Share on X

You can read the full article on the PCMag Website

Stop the Presses! @PCMag takes a look inside Amazon Sumerian, a web-based development platform for creating AR, VR & 3D applications. https://t.co/oktcAxOmI9 pic.twitter.com/Bi4Olth5fA

— Amazon Web Services (@awscloud) April 17, 2018

For companies looking to get into VR/AR/MR our Virtual Reality Consultancy services offer guidance on how these technologies can enhance and support your brand strategy.

Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter

The post Amazon Betting on VR and AR appeared first on Tech Trends.

This iOS Augmented Reality app by the Red Cross shows people what the effects of war would feel like in their home.

VR is often called the “empathy machine” referring to the medium’s unique ability to make you see things from the perspective of another through sheer power of immersion. This makes it ideally suited for telling the story of conflict situations where people might get desensitized towards regular news content, no matter how impacting the imagery might be.

The app provides a visceral experience of war at a family’s doorstep
Share on X

Which is what the International Committee of the Red Cross (ICRC) hopes to achieve with “Enter the room” – an augmented reality experience for iOS app users:

“We want to humanize war, we want people to look at war not from their comfort zones or through the distance of a news article. We want to generate empathy towards the millions of people who face war every day, a reality which we, at ICRC, bear witness to far too often. Immersive tech like mobile AR can really remove those barriers to understanding and empathizing in a really powerful and immediate way,” says Ariel Rubin, head of digital content at the ICRC.

In a narrative told through the eyes of a child the app provides a visceral, first-person experience of war at a family’s doorstep. Entering through a portal on the screen of their device, the viewer sees what the impact of years of fighting would do to a regular child’s bedroom.

Entering through a portal on the screen of their device, the viewer sees what the impact of years of fighting would do to a regular child’s bedroom
Share on X

Around 65 million people are fleeing conflict today, and 75 percent of those affected by these conflicts live in cities, so this is actually very close to the reality experienced by many people around the world every day.

“Using ARKit allows us to literally brings the conflict home to you, it makes it real in a powerful and new way and makes the audience really think about this question: What if this happened to your childhood bedroom, or your son or daughter’s?” asks Rubin. “We spend our lives on our smartphones, walking around with our eyes glued to them, by mapping this virtual reality onto our actual reality – and within that creating a narrative that tells a real story – there’s something incredibly moving about that. I remember seeing all the first case uses of ARKit last September and being inspired by the examples of the different portals people were creating. The idea of building a portal not to a fictional place but to something that’s happening now to families in war-torn cities all over the world really stuck with me,” he adds.

According to Charlotte Lindsey-Curtet, director of communications and information management at the ICRC, this is the first time AR has been used to tell the story of the impact of urban conflict in such a way: “With augmented reality, we can create immersive experiences that showcase the humanitarian situation in a new and deeply moving way.”

“Conflict has devastating impacts on communities, and especially on children. We hope the story told through this immersive app will give people new insights into the realities of war,” says Peter Maurer, President of the ICRC. “It is a vivid reminder of how urban warfare destroys children’s bedrooms, their homes, and – tragically – their lives.”

Enter the room was designed by the digital innovation agency Nedd using Apple ARKit and can be downloaded for free in the Apple store.

Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Seeing the Realities of War Through AR appeared first on Tech Trends.

Orbu is an ARKit game that transforms your surroundings into a relaxing Japanese garden.

There seems to be a trend in VR gaming towards using the immersive properties of the medium to induce relaxation and facilitate something of a meditative, Zen-like state.

There is a trend in VR gaming towards using the immersive properties of the medium
Share on X

Flutter VR was one such title we looked at just before Christmas, where players are transported to a forest where they can unwind after a stressful day by observing and cataloguing a range of pretty moths and butterflies, guided by a friendly capybara and the sights and sounds of the Amazon.

Orbu is an ARKit game that transforms your surroundings into a relaxing Japanese garden
Share on X

The game’s surroundings transform as their journey progresses not only over space, but also across three different seasons
Share on X

There’s no question that it’s nice to escape from the hectic, mundane, and often harsh reality of these post-Christmas winter months (I live in England, so excuse the downer tone, I haven’t seen the sun for months). But there is something even more satisfying about being able to transform and embellish that world. To instantly add a bit of magic and adventure to your surroundings.

This is the first AR game from London-based independent game studio Dream Reality Interactive
Share on X

And that’s what Orbu does. By using Augmented Reality, it turns your home or office environment into a magical garden full of fun and games. Developed using a combination of ARKit and Unity, this is the first AR game from London-based independent game studio Dream Reality Interactive (DRI).

Orbu uses Augmented Reality to turn your home or office into a magical garden full of fun and games
Share on X

DRI’s CEO and Founder Dave Ranyard was the former Head of Sony’s London Studio, where he led the development of several of the companies VR and AR titles. Most of the company’s team also worked at Sony on PlayStation VR Worlds, Singstar and many other titles, so although this is technically the studio’s first AR game, they are hardly newbies in that space.

The first question the Orbu team asked themselves was what could they do besides shooting
Share on X

The game uses engaging and intuitive slingshot mechanics to let players guide their Orbu creatures back to their spiritual home
Share on X

Which is why Ranyard tells me they were keen to do something different. The first question they asked themselves when coming up with a concept for an AR game was “what can we do besides shooting?” Quite a lot, as it turns out.

 

“Augmented Reality has enormous potential to offer new experiences for players, especially on mobile,” he says. “We wanted to make a game where people could step out of their busy lives and relax in beautiful Zen gardens. Guiding the Orbu creatures through obstacle courses is a fun distraction from modern life.”

Like in Flutter, you can engage in the ever-popular pastime of finding butterflies, or feed cute and friendly fish to your heart’s content without worrying about pulling a Trump-style gaffe and endangering the precious Koi.

Guiding the Orbu creatures through obstacle courses is a fun distraction from modern life
Share on X

Orbu’s art and sound design have been inspired by Japanese Zen gardens, and it can be played indoors and outdoors, adapting itself automatically to different environment layouts and lighting conditions.

Orbu’s art and sound design have been inspired by Japanese Zen gardens
Share on X

It’s like watching a magician do a trick for the first time but instead of pulling rabbits out of hats we make fish jump out of the floor
Share on X

The game uses engaging and intuitive slingshot mechanics to let players guide their Orbu creatures – you get the choice between a Tanuki (raccoon dog), Noko (turtle) and a Konkon (fox) – back to their spiritual homes, via a series of intricate obstacles. The game’s surroundings transform as their journey progresses not only over space, but also across three different seasons, or chapters (three are currently available with a fourth one due to be released soon).

And it’s that sheer joy of exploration, and the ability to see your world in a different way that captivates Orbu’s Creative Director Albert Bentall, who compares working with ARKit to opening up doors to new dimensions. “It’s like watching a magician do a trick for the first time but instead of pulling rabbits out of hats we make fish jump out of the floor.”

You can try Orbu out for yourself if you have an iPhone 6s and above, iPad Pro (1st and 2nd gen) or 2017 iPads. The first three fame chapters are available available for download from the App Store for $2.99.

This article was originally published on VRScout

This ARKit Game Transforms Your Office Into a Zen Garden via @alicebonasio https://t.co/pvMI9iH6ms pic.twitter.com/G0VZXui5L3

— VRScout (@VRScout) January 16, 2018

For help getting your own VR/AR/MR project off the ground, get in touch about our Virtual Reality Consultancy services 

Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Getting Zen with Augmented Reality appeared first on Tech Trends.

With the hype around Apple’s latest announcements you’d be forgiven for thinking they’re the first company to bring us AR.

Following Apple’s first keynote in its brand new HQ, people predictably started drooling over the iPhone X (at the time of writing, the unveiling video below attracted over 20 million views in just a few days) in spite of the epic fail of the face recognition feature demo.

Apple suffered an epic fail during its face recognition feature demo
Share on X

iPhone sales show no sign of slowing down
Share on X

Still, the company has sold plenty of iPhones over the years and that growth shows no sign of slowing down, as the infographic below helps to illustrate:

The other headline grabber from the keynote, however, was Apple ARKit. Because let’s face it. When the world’s biggest technology company officially throws their hat onto the ring, you start paying attention. But I have to say that after watching several ARKit demos, my first reaction was rather…. Meh.

Much of the stuff that had pundits raving were interesting but quite basic, on the level with ideas such augmenting your experience of drinking a cocktail with artistic imagery. In other words, it was nice to see Apple joining the party, but as usual the company tends to act like the whole party has been its idea all along, and people tend to buy into that narrative, because, well, they’re Apple.

It's nice to see Apple join the party, but they act like they invented AR
Share on X

Personally, I had been much more impressed by the various HoloLens demos and applications I’d seen over the past year or so. Yet to be fair to the Apple enthusiasts out there, the HoloLens is not aimed at the consumer market, and it does have some serious limitations, as Scott Montgomerie, CEO of Scope AR points out:

“Microsoft has created an amazing experience with the HoloL​ens – they’ve achieved very stable tracking and have a head-worn device with decent optics, which are certainly a couple of the moving parts required for a complete AR solution. It suffers from a few downsides though, such as the field of view being quite small, which is a turn off for many people, and the user experience is foreign; also the price is far too high for most consumers (and even enterprises) to buy.  The primary reason for the cost is the bill of materials, which includes a few depth cameras and specialized processing units that are required for the amazing tracking abilities.”

Tracking is in fact key to creating the optimum consumer AR experience. Stable tracking involves keeping track of your device’s precise position and rotation in real space so that the augmentation can be placed on the world appropriately. This is something the HoloLens does very well, providing what it calls “six degrees of freedom” which allow for very natural interaction between the user and holographic information and objects placed around real-world environments.

Retailers like Ikea have developed content for Apple's ARKit
Share on X

Yet having developed products for both the HoloLens and ARKit, Montgomerie believes that what gives Apple an edge is that it has managed to replicate the HoloLens quality of tracking, but with the same hardware found in modern smartphones going back to September 2015, which accounts for about 380 million iPhones in the market today.

“That means that consumer-level AR experiences will be available to a large segment of the population immediately, and removes a major barrier to entry for the adoption of AR. It’s not the utopian AR experience of a light, cheap, head-worn AR experience that everyone is looking for, but it’s certainly a step in the right direction,” he says.

Beck Besecker, CEO and Co-Founder of Augmented Reality company Marxent, believes that Apple’s involvement provides a clear signal that AR is quickly becoming the next computing platform. While retailers like IKEA have already announced plans to use ARKit to build their own AR apps, however, the challenge will be to build truly meaningful content that goes beyond simple gimmicks and limited use of 3D content:

“Use cases such as shopping in AR and configuring multiple products you may be interested in buying within a scene have to be seamless in order to motivate people to use them, and ARKit alone will be unable to facilitate that. Devs will need to incorporate a CMS for 3D content to work with ARKit, while also working to make 3D content ‘smart,’ to really make the tech ready for retail, and impactful at that. For instance, if I wanted to design a room in AR, I’d want my virtual chair to ‘know’ it should sit on the floor rather than the ceiling. This may seem obvious, but there needs to be some level of AI or structured smart content behind AR apps. Until Apple finds a way to crack that, progress will continue, but perhaps more slowly than many may hope.”

Tim Cook is betting on the potential of Augmented Reality
Share on X

I do agree with Tim Cook in that Augmented Reality (or Mixed Reality as Microsoft calls it) shows even greater potential than VR, certainly for practical, commercial and enterprise applications. And the fact that Apple is pushing it will inevitably draw more pundits and developers, and help accelerate the technology. In spite of having technically been around for many years, the augmented reality industry is still in its infancy according to Montgomerie

“Like anything, all of the various hardware platforms have strengths and weaknesses. There are a lot of moving parts that are going to be required to create the ultimate consumer-level experience that everyone dreams about, and at a price point that will be viable for consumers,” he concludes.

To find out how to leverage VR/AR/MR in your enterprise, Tech Trends offers bespoke Virtual Reality Consultancy support

Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio and @techtrends_tech on Twitter.

The post Why is Everyone so Excited About Apple’s ARKit? appeared first on Tech Trends.