At the start of 2020 (remember those giddy, carefree times before the pandemic struck?) Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR.

All signs were pointing to 2020 being a breakout year for immersive tech, and, as it turned out, this was one of the few things not to have been derailed by COVID-19.

With the widespread need for social distancing and shift towards remote work, companies turned to immersive technology tools such as real-time 3D, AR, and VR to connect employees for remote collaboration, replace events and exhibitions, and allow teams to work in offices, labs, and sites from afar. As the need to support employees remotely grew more urgent, this was reflected in the accelerated adoption of XR across the board.

Microsoft, for example, has seen a 13x increase in remote assistance usage over the past 12 months, and Unity believes that this general trend is likely to continue in 2021.

All signs were pointing to 2020 being a breakout year for immersive tech, and, as it turned out, this was one of the few things not to have been derailed by COVID-19
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Some of the key findings from the report include:

The use of mixed reality will expand to enable more human connections

Mixed reality has traditionally been used to aid in task completion, however, the pandemic has sparked the need for tools that mimic human connection and proximity to create more productive work environments and collaboration.

Cross-functional collaboration across immersive media will grow

2020 has seen more users looking for ways to collaborate remotely from multiple geographic locations, using media that mimic real life. Expect that to continue into 2021.

VR will prove even more useful in the workplace

The disruptions of COVID-19 have led many to look for creative ways to solve new and old problems across the workplace, such as keeping skills fresh, engaging learners without in-person training, improving employee productivity, and fostering collaboration and connection among teams.

Jeremy Dalton, Head of AR/VR PwC believes that in 2021 and beyond we will see a wider range of businesses across numerous industries become more comfortable with emerging technologies that they would otherwise have left on the sideline until pressured to innovate.

While computers will never fully replace the value of in-person connection, Fleckenstein believes there is a tremendous opportunity for more immersive collaboration, and 2021 will see mixed reality evolve beyond task completion and emerge as the ideal medium for human connection.

As the need to support employees remotely grew more urgent, this was reflected in the accelerated adoption of XR across the board
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Futurist and author Cathy Hackl, predicts volumetric video will be a key factor in sustaining this evolution and widespread adoption.

Volumetric video, she explains, can help companies overcome pain points caused by the sudden shift to remote work, since the technology makes it possible to record employees, projects, or scenarios in three dimensions, instead of digitally rebuilding them from scratch for virtual reality simulations.

“The digital video can then be edited and manipulated to be viewed on everything from flat screens to virtual reality simulations,” she explains, adding that experiencing something in 3D with real-life physical movement is shown to increase viewers’ retention of the information being taught.

According to Matt Fleckenstein Senior Director, Mixed Reality at Microsoft, the ROI for firstline workers when adopting mixed reality in enterprise has been significant:

“We’ve seen 90% of touch labor eliminated, errors reduced to zero, and increased employee satisfaction.”

Elizabeth Baron, Enterprise Solutions Executive at Unity Technologies, says “Immersive realities provide probability spaces for enterprises to study any potential reality, or the art of the (im)possible,” with a host of relevant data that is brought to life and experienced rather than merely presented.

“Storytelling with immersive XR can simultaneously bring a spreadsheet to life for an artist and bring a design to life for an engineer,” she explains.

You can access the e-book for free here

For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality

Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post 2021 Immersive Tech Trends appeared first on Tech Trends.

As COVID-19 sweeps through nations, quickly making established ways of working, studying, socializing, and conducting business impractical or even impossible, people turned to technological innovation for alternatives.

Here we look at three key areas that have been brought to the forefront during the pandemic but are likely to stay with us for the long-term.

Immersive Technology/ XR post-pandemic

Alan Smithson, CEO of MetaVRse, says that XR is specifically pivotal because of its potential to replicate the physical dynamics of collaboration in a virtual environment, enabling you to be fully present and engaged with others as you would in real life.

As most of us struggle with the challenge of adapting to this ‘new normal’ where much of the world’s population finds itself unable to safely hold face-to-face meetings, Smithson explains that XR Collaboration tools are emerging as viable alternatives — not to replace current video conferencing, but to augment them through spatial understanding. “By sharing fully immersive spaces with others, we begin to bridge the physical gap between us – opening up a whole new world of communication possibilities. With XR conferencing, people may not be able to see your face, but they can certainly see your body language, and that is really powerful.”

This power, however, is only properly leveraged where creators are mindful of the unique properties of immersive technology, rather than trying to retrofit it to existing tools and procedures.

“The biggest question we should ask is can we or even should we try and replicate the presence of live events via digital means (be it digital video conferencing, AR and VR)? If we merely try to ‘copy and paste’ one experience into the other, we are doomed to fail,” says Galit Ariel, founder and Creative Director of WondARlands Spatial Innovation Lab.

Ariel says that in her view, simply having embodied avatars standing in a virtual conference room and watching a virtual slide show does not make the infinite possibilities virtual platforms have to offer.

With XR conferencing, people may not be able to see your face, but they can certainly see your body language, and that is really powerful
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Furthermore, the move to digital platforms brings opportunities to “control the stage” in ways that are unavailable to speakers and presenters in real life. While pre-tested or pre-recorded talks and events can be potentially more polished, they also lack the magic and serendipity of a physical setting, interaction and immersion. That is a much harder challenge in some ways, Ariel says, as that content then needs to compete for the individual’s attention span with all the great digital content that is already available online, and the things that are happenings in their separate realities.

“When I see online and virtual panels and presentations using the same method of content delivery, I feel it is a miss. [Although] I understand that most event organizers had to find quick solutions. Going forward, they will need to make smarter and more creative choices about what content is valuable and meaningful in a digital context, and what digital tools make sense. We also need to remember that people are quickly becoming ‘Zoomed out’ and dealing with digital fatigue.  I hope, and I am certain, we will see more creative and experimental ways to deliver content via digital means.”

Delivering new digital content through AR and VR will also depend on network innovation and optimization. Globally, plans to deploy 5G are mixed. While the U.S. is still moving forward with its plans to deploy 5G on the same timeline pre-COVID-19, other countries are facing delays in spectrum auctions, investment, and supply chains. In order to create seamless XR experiences in and outside of our homes, there needs to be significant strides in 5G infrastructure and investment into education about different applications and uses for this technology.

Smart city technology for tracking and security

In order to tackle the unprecedented challenges of this global pandemic, it is vital that local, state and federal governments are able to leverage the vast amounts of data already in their systems to make better-informed decisions that help them flatten the curve and take action in real-time to mitigate outcomes and maximize limited resources.

“Data is key toward effectively tracking and managing a government’s pandemic response,” explains Amr Salem, CEO of smart city technology company Quantela, whose AI-powered recommendation engine deploys predictive analysis to forecast future capacity requirements for traffic, crime, weather, disaster and emergency response. The company currently has over 95 live deployments, including installations in Albuquerque, NM., Erie, PA., and Las Vegas, NV.

Quantela recently launched a platform called CoVER (Coronavirus Emergency Response Platform) which enables authorities to input all their data from across their field of operations, including medical resource tracking, testing kits and results, outbreak locations, quarantine locations and duration, and critical asset locations, into one accessible database.

The move to digital platforms brings opportunities to control the stage in ways that are unavailable to speakers and presenters in real life
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The platform – which can be tailored to the needs of each locality and deployed within as few as three days – incorporates any data source that influences their time-critical operational decision-making can be fed into a cloud-based system that gives them increased insight and control over these fast-moving situations.

The dashboard visualizes complex data sets and is able to reliably predict where the virus will be, allowing leaders to reallocate resources accordingly to prevent shortages. Users can drill down from macro-level data (across states, counties, etc.) all the way down to an analysis of city sectors and even individual patients to ascertain how to best deploy resources to manage and contain outbursts and manage infection clusters, taking actions such as sending real-time notifications to health workers in a particular area.

Data is key toward effectively tracking and managing a government’s pandemic response
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Quantela’s digital urban services technology also includes a Citizen App which can be installed on their phones and allows individuals to perform self-assessments and self-report. Citizens can also use the app to receive information about the current situation in their area, including official government updates and notifications, “red zone” alerts, health advice, and the location of their nearest testing and treatment facilities. Field responders, meanwhile, can use CoVER to record their temperature and other vital statistics. Going forward, it may be possible to leverage such capabilities to detect and stop further outbreaks at a much earlier stage by monitoring how positive patients are recovering, and who is traveling.

“Cities will be able to predict future scenarios based on current spreading patterns, understand the impact on critical medical assets, speed up the allocation of patients to hospitals with available capacity, track quarantined patients, and distribute assets where it’s needed the most,” Salem concludes.

Hygiene innovation

Perhaps the most noticeable shift in our routine brought on by the spread of COVID-19 has been in personal hygiene. We’ve been made forcibly aware that the very act of touching a surface can contaminate it for extended periods of time. And while frequent hand washing mitigates contagion to some degree, our devices and wearables are much more difficult to effectively disinfect on a regular basis.

This is a problem that Amy Hedrick, CEO and Co-Founder of California-based smart tech hygiene company Cleanbox Technology had been working on for years, however.

With a background in media production and storytelling, Amy was an early adopter of immersive technology. In 2016, she foresaw the need in the nascent industry for a solution that would allow users to safely and hygienically share headsets without risking contagion transfer.

Cleanbox went on to patent a technology that uses UVC light in an LED to decontaminate hard-to-clean products worn on the face or head. With a focus on high-risk contagion transfer points; its core products were designed for Augmented & Virtual Reality Head Mounted Devices (HMDs). Cleanbox also includes a hydrophobic coating for the soft materials of the headset, to keep contagions at the surface rather than seeping into the electronics. Cleanbox products have been proven to safely eliminate 99.99+ percent of viruses, bacteria, and fungi within seconds.

“We actually started with the most difficult form factor first,” says Hedrick, “Virtual and augmented reality headsets are made up of many different materials and delicate electronics that have multiple surfaces that are hard to reach. They are much more difficult to clean than say cell phones”.

UVC is a wavelength of light that does not occur naturally in the atmosphere, so viruses do not have a resistance to it. Unlike UVA and UVB rays (sunlight & tanning bed lights), which are not generally used as disinfectants, UVC is safe for decontaminating materials including fabrics, plastics, and acrylic. The use of UVC in an LED instead of traditional mercury tubes or bulbs has the advantages of generating no heat or harmful toxins, as well as keeping the product environmentally-friendly, Hedrick explains.

Cleanbox products have been proven to safely eliminate 99.99+ percent of viruses, bacteria, and fungi within seconds
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With the global shortage of personal protective equipment (PPE) – in particular, N95 respirators (N95s) – and the re-use of masks without proper decontamination placing users at increased risk due to viral load build-up, Cleanbox quickly pivoted and designed a retrofit for cleaning masks, allowing healthcare workers and first responders to safely disinfect their N95s. Cleanbox’s CX1 with retrofits have been donated to institutions such as Children’s National and Northwestern University Medical Center. In parallel, Cleanbox developed CleanDefense, a machine due to launch this summer which can decontaminate up to 100 masks per hour.

Going forward, Hedrick believes this is a solution that will be important not just for first responders, but also in care homes, dispatch centers, restaurants, airlines and other facilities that continue to have a heightened need to protect their employees and patrons against contagions such as COVID-19. CleanDefense’s portable design makes it ideal for airports, retail centers, entertainment venues, hotels, restaurants, and any other business requiring workers to wear masks.

“This technology is really going to become essential for all our devices, from mobile phones and tablets to earbuds and glasses, as we move into a new reality where we will have to learn how to better protect ourselves and each other,” Hedrick concludes.

Turbulent times are often a catalyst for innovation, and this pandemic has proven to be no exception. Unfortunately – in spite of the fact that we’re now seeing many countries moving towards easing restrictions and attempting to restart some semblance of “business as usual” – the long-term effects of COVID-19 are going to be felt for many months and even years. What this crisis has also uncovered is that many of those technological “emergency workarounds” actually present us with better and more efficient ways of doing things, and it is unlikely that they will be set aside, even when the virus is finally brought under control.

This article was originally published on Futurithmic

From #XR applications to new safety protocols and high-tech cleaning methods, the innovations that will come out of COVID-19 will change our lives as we know it. https://t.co/GjyYARWxWu pic.twitter.com/vLhY1QPFze

— Futurithmic (@futurithmic) June 11, 2020

Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals, and brands in effectively leveraging existing and emerging technologies in their business strategy.

Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Emerging Post-Pandemic Innovations appeared first on Tech Trends.

By Irena Cronin and Robert Scoble

The Infinite Retina comprehensively documents everything you need to know about Spatial Computing and where it’s heading
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Spatial Computing, the fourth paradigm of personal computing, sounds like science fiction but isn’t. Unlike previous paradigms of computing, like working on a laptop or a mobile phone, Spatial Computing allows you to move around inside computing. You will be able to talk to new virtual beings who will know more about your world than any single human does and you will literally talk to and touch the computing that will be all around you, either within complete virtual environments or within new forms of augmented reality. R&D labs are already showing us that it will go beyond that, with sensors that will interact with your brain directly – not needing optics or keyboards. But for now, that’s five to 20 years further out.

In this article, we will explore the fundamentals and scope of Spatial Computing and how The Infinite Retina by Irena Cronin and Robert Scoble provides an insightful look at the future of augmented reality and Spatial Computing.

Spatial Computing, the fourth paradigm of personal computing, sounds like science fiction but isn’t
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Components and Scope of Spatial Computing

Spatial Computing includes all the software and technology needed to move around in a digital 3D world. That is software and technology associated with AI, including machine learning and natural language processing, Computer Vision, augmented reality, virtual reality, and all other apps that support the creation and the maintenance of a digital 3D world. We see great strides that will be made in how Spatial Computing is being used across many industry verticals, including Transportation, Technology, Media, and Telecommunications (TMT), Manufacturing, Retail, Healthcare, Finance, and Education. There are chapters in The Infinite Retina that detail our vision of where each of these industries will be when the Spatial Computing wave hits.

The current state of Spatial Computing and Augmented Reality

The holy grail of Spatial Computing is a pair of very light glasses, or contact lenses, that let computers completely change how we perceive the real world via next-generation augmented and virtual reality that some call “mixed reality.” While we have early devices that give us a taste, like Microsoft HoloLens, these big and expensive devices haven’t yet made their way onto consumers’ faces. That will change over the next few years as these devices become much smaller and more capable due to new 3D sensors, new Artificial Intelligence and Computer Vision, and new hyper-small displays. The HoloLens is already changing industries, and the book describes how this new technology is being used in places like operating rooms and factories. But this is just the tip of the iceberg. We’ll see many more uses for this technology as the devices get smaller and become more capable. In other words, we are literally at the beginning of a new age in computing, the Spatial Computing Age. By the end of the 2030s, how we compute will be radically different than it is today and, we posit, much more enjoyable and more productive, to boot.

We see great strides that will be made in how Spatial Computing is being used across many industry verticals
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The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing

Spatial Computing is a new paradigm of computing where humans, robots, and virtual beings move through computing. Companies like Tesla, Apple, and Facebook are investing heavily in it because of its capability to completely change how we access, organize, and use information. Instead of seeing computing on flat screens on laptops or phones, computing will literally be on everything and will be controllable with our hands, eyes, and voice. In addition, robots and autonomous vehicles will use Spatial Computing to move around and assist humans, which will lead to very deep economic and societal changes as well.

By the end of the 2030s, how we compute will be radically different than it is today
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The Impact of Spatial Computing

The world is about to radically change. Factories will become much more virtual. We are seeing not only new kinds of robots, called “cobots” because they work much more closely with humans, but they are also being virtualized to enable new kinds of training and remote working, too. This calibre of change will be seen across many jobs — from new kinds of retail experiences to massive changes to transportation.

The Infinite Retina by Irena Cronin and Robert Scoble provides an insightful look at the future of augmented reality and Spatial Computing
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Spatial Computing emerges as a major culture-changing force
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The objective behind The Infinite Retina

Our goals were to understand and record shifts to the business world and society that are currently underway due to Spatial Computing, and to gain perspectives on what its impact will be in three-to-five years and then ten years out. We talked with dozens of pioneers in many fields, from healthcare to retail to finance to entertainment. This is a hugely important book as a new paradigm shift (the fourth of the personal computing age) hits both consumers and enterprises. We documented this paradigm shift in The Infinite Retina.

The holy grail of Spatial Computing is a pair of very light glasses, or contact lenses, that let computers completely change how we perceive the real world
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Spatial Computing emerges as a major culture-changing force. In the book, readers will look at what is driving business to adopt robots, voice-driven user interfaces, immersive VR or AR training, along with Spatial Computing glasses that will change literally everything about computing. The book also introduces what this all means culturally, both pro and con.

The Infinite Retina lays out why Spatial Computing is the future of technology and why companies like Facebook, Qualcomm, Apple, Microsoft and others are each spending billions of dollars in R&D to make it happen. The book also explains why these shifts are already underway and why the next three-to-five years will see a huge wave of Spatial Computing devices and supporting technology.

Robots and autonomous vehicles will use Spatial Computing to move around and assist humans
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Irena Cronin is the CEO of Infinite Retina, a company based in Pasadena, California that helps businesses enter and succeed in Spatial Computing. She has advised many decision-makers on business strategies related to Spatial Computing which includes AR/VR, Artificial Intelligence, Facial Recognition, Robotics, Autonomous Vehicles, and other related technologies.

Robert Scoble is the Chief Strategy Officer (CSO) of Infinite Retina and a bestselling author. Over the course of his career, he has interviewed thousands of entrepreneurs and has been the first to see the creation of many new technology companies, from Siri to Tesla.

The post Looking Through the Infinite Retina appeared first on Tech Trends.

Why would we want to build a parallel reality populated by digital twins?

Sure, it sounds cool, yet this “virtual twinning” effectively extends the possibilities of both the “world of atoms and the world of bits“ as HoloLens inventor Alex Kipman eloquently put it in a TED talk which has been viewed over 3.5 million times.

There is already an entire ecosystem emerging around the challenges of sensing, mapping, and replicating objects from the real world into the digital – and vice-versa
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This is not some distant blue-sky thinking. There is already an entire ecosystem emerging around the challenges of sensing, mapping, and replicating objects from the real world into the digital – and vice-versa. In fact, one of the main applications of the 5G connectivity infrastructure rollout will be to mirror physical objects and environments digitally in real-time. That, in turn, would enable XR (extended reality) applications to be built which bring quantifiable value to users.

5G applications that consumers will “get”

“I don’t think the average person really comes close to realizing just how much of a quantum leap we’re talking about,” says Deeyook CEO Gideon Rottem. “They think it will be faster, but literally it will enable things that will make what we have now pale in comparison,” he adds.

Rottem’s Israel-based company has developed a self-learning tracking solution that measures the angles of wireless transmissions – tapping into the existing 1.7 billion wireless access points that already exist globally – to determine positioning of employees, items and assets (within 10 cm) without tapping into a company’s IT network and without invasive personal tracking or data capturing.

These mapping technologies are going to interact with the cloud differently, as it no longer becomes necessary to upload images in order to understand what the user is standing in front of. According to Rottem, once we achieve accurate positioning, we can also create accurate virtual worlds (largely automatically) so the integration between the physical and the digital can become seamless.

These mapping technologies are going to interact with the cloud differently, as it no longer becomes necessary to upload images in order to understand what the user is standing in front of
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A newly released report by research and consulting firm Strategy Analytics revealed that although consumers are intrigued by 5G, speed on its own is not enough to sell them on the idea of upgrading. This is partly because it is difficult to grasp what it will enable them to do. CSPs will need to solve existing pain-points and entice customers with new experiences.

In practical terms, spatial mapping technologies are crucial in enabling the type of integrated applications that not only address practical customer needs but also create these “wow” factors that will prompt mass adoption of 5G. The above research found that what got consumers most excited about the prospect were immersive experiences such as holographic conversations and XR field training.

A newly released report by research and consulting firm Strategy Analytics revealed that although consumers are intrigued by 5G, speed on its own is not enough to sell them on the idea of upgrading
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It’s not a surprise, therefore, to see many companies in the connectivity space embracing immersive technology and content as they seek to bridge this “imagination gap”.

An example of a CSP doing just that is UK mobile giant Three, which recently released a highly produced tongue-in-cheek advert which shows us what a 5G-enabled holographic future could look like.

“Hold on to your crumpets,” says Three in their recent 5G ads.

Many companies in the connectivity space embracing immersive technology and content as they seek to bridge the consumer imagination gap
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Moetsi is a company working to build the spatial mapping infrastructure to make that future happen by offering “sensor stream processing on the edge.” This effectively boils down to processing vast amounts of data in real-time and delivering it in a format that makes sense and is relevant to the context of where it is being applied.

We will see an explosion of XR applications that provide immense value industry and enterprise, as well as mind-blowing experiences for individual consumers
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To illustrate how an application could leverage this, Moetsi co-founder Adam Polak gives an example of someone about to cross a street getting alerted that the car moving towards them isn’t slowing down for the red light. At that point, all our decisions would potentially become augmented and informed by tapping into these edge-processed datastreams, fundamentally changing our relationship with technology, the world around us, and one another.

3D mapping in arts and entertainment

There are use cases already emerging of spatial mapping being applied to create, transform, and augment art. Award-winning immersive content studio HEAVY has partnered with the Marriott hotel group to build a “secret digital garden” at the JW Marriott Anaheim Resort which was  due to open in April. The project leveraged mapping technology from 6D.ai, a company that set out to build  “a 3D map of the world” and has since been acquired by Niantic, the makers of Pokémon GO.

This feature of persistence is key to understanding the value these real-time mapping technologies bring to such experiences. In this case, HEAVY produced a fine art installation blending physical, custom-made sculptures with augmented reality elements to create a serene space where resort guests and visitors can plant their own fantastical trees while enjoying playing among digital caterpillars and butterflies.

There are use cases already emerging of spatial mapping being applied to create, transform, and augment art
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What makes the zen-like experience more than a bit of fun, however, is the narrative backdrop for the magical plant’s evolution from sapling to tree. By performing the digital meditations, each guest will figuratively transform into a different kind of tree, personalized around their choices, which can then be further nurtured over time like a flora version of Tamagotchi. This means that the way users interact with and nurture their trees will affect how it develops, and consequently what type of experience each person generates and enjoys.

How will this technology come to life?

Improving the speed at which connected devices can stream information to an authoritative server will be a crucial piece of that puzzle according to Polak, as improvements in networking such as 5G will help reduce the latency and increase the amount of sensors that can communicate in a local area, something that the current generation of networking infrastructure simply cannot cope with.

“The engineering challenge is enormous: being able to interpret any sensor data correctly in a manner that can be used by application developers to provide value to end-users, basically not only seeing, but understanding anything a device can sense in the world,” Polak adds.”

So, are we there yet? Well, yes and no. A lot of this technology already exists but it is hampered by the fact that nearly every XR developer has to roll out their own solutions to build cross-platform applications that can be shared with all users.

According to Polak, initiatives like OpenXR are addressing the problem of having to build separate implementations for ARKit, ARCore, and MRTK (Microsoft’s Mixed Reality Toolkit) by enabling developers to access XR device data through a single interface.

A lot of this technology already exists but it is hampered by the fact that nearly every XR developer has to roll out their own solutions to build cross-platform applications that can be shared with all users
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Once we arrive at that convergence of 5G connectivity and the ability to interact with digitized objects in platform-agnostic experiences that are embedded in our own physical reality, our world as we know it will never be the same. We will see an explosion of XR applications that provide immense value industry and enterprise, as well as mind-blowing experiences for individual consumers.

So while wrapping your head around the concept of building a “Mirror World” might be difficult at first, once it clicks into place we’re likely to wonder how we ever settled for such an ordinary reality in the first place.

This article was originally published on Futurithmic

#SpatialMapping technologies are crucial in enabling the type of integrated applications that not only address practical customer needs but also create these WOW factors that will prompt mass adoption of #5G. https://t.co/2wC9FhIFdq pic.twitter.com/vnsLln2VPY

— Futurithmic (@futurithmic) May 1, 2020

Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals, and brands in effectively leveraging existing and emerging technologies in their business strategy.

Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Digitizing our Existence appeared first on Tech Trends.

There is an unprecedented demand for ventilators due to the coronavirus pandemic, yet the physical machines are really only part of the equation.

There is an unprecedented demand for ventilators due to the coronavirus pandemic
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In the United Kingdom, the country’s National Health Service (NHS) is having to quickly redeploy doctors and nurses from other disciplines as well as those coming out of retirement to provide support in the Intensive Care Units.

In the UK, the country’s National Health Service is having to quickly redeploy doctors and nurses from other disciplines
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To help medical staff (re)acquire the necessary skills to do that, FundamentalVR, a start-up that develops immersive simulations to train surgeons, has worked with Imperial College London and Imperial College Healthcare NHS Trust to develop an online tool that allows medical professionals, to gain the key knowledge they need for ventilating patients in around 30 minutes.

The program which consists of short how-to videos and educational graphics is being rolled out at Imperial College London prior to its deployment nationally and internationally to help combat Covid-19.

“It takes years to specialise a clinician in intensive care; while this new training course is not designed to replace this expertise, it will enable health systems across the world to act now and provide the care that their patients desperately need,” says project lead Professor Ara Darzi, co-director of the Institute of Global Health Innovation at Imperial College London. “With greater capacity, we can help more people survive this illness, and prevent health systems from becoming overwhelmed during this crisis,” he added.

FundamentalVR is also helping hospitals with another impact of the COVID-19 situation, as student surgeons are seeing their studies interrupted as hospitals are reserved for essential care. With non-urgent surgeries cancelled, the company, based out of London and Boston, recently made its Fundamental Surgery platform multiuser. This allows students to exercise their skills at home while in isolation using the company’s @HomeVR system which was launched two weeks ago for standalone VR headsets such as Oculus Quest and HTC Vive Focus Plus.

Student surgeons are seeing their studies interrupted as hospitals are reserved for essential care
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Every user interaction is measured and recorded, such as surgical gaze, respect for tissue and efficiency of movement
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It allows students and teachers to join each other in the virtual OR, where they can interact, ask questions, view each other’s procedures and get feedback all done remotely and safely. This remote system is also currently live at Imperial College London and a dozen @HomeVR headsets have been sent at the request of a New York teaching hospital. The procedures available are being phased in for existing customers starting with Total Hip Arthroplasty (Anterior Approach).

Fundamental Surgery has been deployed with medical institutions around the world, including Mayo Clinic and UCLA in the U.S., UCLH in the U.K. and Sana in Germany. Their hardware-agnostic software solution fuses Cutaneous (tactile vibration) and Kinesthetics (force feedback & position) haptic technologies. The platform, which can be optimized for different stages of the learning process, mimics the physical cues of surgical actions, medical tools, and tissue variations.

Studies have shown that this aids learning in helping trainees develop the muscle memory essential for surgical skills. The platform utilizes off-the-shelf hardware (PCs/laptops, VR headset and haptic arms), making it less than a tenth of the cost of current learning practices.

Fundamental Surgery has been deployed with medical institutions around the world
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The platform’s data dashboard tracks hundreds of data points to provide a high level of analysis to course directors or trainees
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Every user interaction is measured and recorded, such as surgical gaze, respect for tissue and efficiency of movement, widely connected with surgical proficiency, to provide accurate real-time feedback all within a single display that can be accessed anywhere by any device, which again lends itself nicely to the new normal of remote learning and working which is likely to persist in the coming months.

When COVID-19 struck we were delighted to work with the team at Imperial College London on the rapid development of this important Ventilator Trainer
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“When COVID-19 struck we were delighted to work with the team at Imperial College London on the rapid development of this important Ventilator Trainer and are pleased to see it roll out to help build confidence and competence with Healthcare professionals at this challenging time,” concludes Richard Vincent, CEO and Co-Founder of Fundamental VR, saying this is a good example of how technology companies are coming together to support the work of healthcare professionals and work through the many challenges presented by the pandemic.

Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals and brands in effectively leveraging existing and emerging technologies in their business strategy.

Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Training Healthcare Workers With XR appeared first on Tech Trends.

“Even in times of global pandemic, no one has to be alone. COVID-19 has forced us apart, but technology makes it possible for us to work, learn, and interact with one another, while remaining physically distant.”

From technical terms to hardware and the right platforms to meet your specific needs, the guide should serve as a primer for newbies and a refresher for jaded pros
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That was the motivation that brought together a group of XR industry professionals and influencers (myself included) to collate and share the resources needed to help more people take advantage of XR collaboration tools, right when they are needed the most.

The guide will continue to be a collaborative effort, so make sure to sign up for updates and send your feedback via @XRCollaboration
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The “Global Resource Guide to XR Collaboration” is a comprehensive guide to using Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) collaboration platforms for business and education.

“XR Collaboration tools are emerging as viable alternatives — not to replace current video conferencing, but to augment through spatial understanding. By sharing fully-immersive spaces with others, we begin to bridge the physical gap opening up a whole new world of communication possibilities.”

Produced by the XR Ignite and assembled by coalition members from technology companies and associations – including AREA, AWE, Deutsche Telekom, Cleanbox, MetaVRse, Qualcomm Technologies, VR/AR Association and XR Bootcamp – the guide and website are meant to become a one-stop-shop for all your XR collaboration questions and needs.

XR Collaboration tools are emerging as viable alternatives — not to replace current video conferencing, but to augment through spatial understanding
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From technical terms to hardware and the right platforms to meet your specific needs, the guide should serve as a primer for newbies and a refresher for jaded pros. But just as much as this is about collaboration, the guide itself was (and will continue to be) very much a collaborative effort, so make sure to sign up for updates and send your feedback via @XRCollaboration

And to end on a specially positive note as we head into a very strange Easter weekend…

“We are all in this together, and we will continue to thrive, no matter what the future holds. Stay safe and productive, and remember: it is the personal connections we make each day that make us human. So let’s put this technology to use to bring us together like never before.”

You can download the guide for free and access the latest updated resources at xrcollaboration.com

Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals and brands in effectively leveraging existing and emerging technologies in their business strategy.

Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Collaborating in XR appeared first on Tech Trends.

Anyone who manages to walk away from that without feeling a little bit like a Harry Potter wizard (or witch) casting a successful spell, is likely leading a fairly jaded and joyless existence. There is something fundamentally satisfying, almost primal, to the empowerment of watching the world change as you command it to.

Yet even the naysayers can probably agree that voice-based technologies driven by artificial intelligence represent a huge market opportunity. Millions of us now own some sort of room-based voice device such as Google Home or Amazon Echo and the global voice and speech recognition market size is estimated to reach USD 31.82 billion by 2025. We are now witnessing a convergence of various emerging technologies in that space – such as voice recognition, natural language processing, and machine learning-powered by 5G connectivity and the AR cloud.

Millions of us now own some sort of room-based voice device such as Google Home or Amazon Echo
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In this screenless world of spatial computing, interfaces will need to become more intuitive, efficient, and empathic
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Immersive experiences like those afforded by the HoloLens offer a tantalizing glimpse of where this is all headed: a screenless world where our natural human interactions plug into the digital realm, creating an entirely new form of hybrid reality. In fact, Gartner predicts that by 2020, 30 percent of web browsing will be done without a screen. The next technology revolution will usher in the era of spatial computing, where multisensory experiences allow us to interact with both the real and digital worlds through natural, intuitive interfaces such as haptics, limb and eye-tracking, and even elements such as taste and scent.

In this screenless world of spatial computing, interfaces will need to become more intuitive, efficient, and empathic. Let’s take a look at three ways in which voice technologies are already enabling this.

1 – Intuitive UX

Spatial audio and AI-driven voice technologies are crucial elements for creating compelling immersive experiences. As Kai Havukainen, Head of Product at Nokia Technologies explained in an interview for Scientific American, “building a dynamic soundscape is essential for virtual experiences to really engender a sense of presence.” Humans, he added, are simply hardwired to pay attention to sound and instinctively use it to map their surroundings, find points of interest and assess potential danger.

There are, however, design considerations that must be taken into account when tackling the challenges of an entirely new medium together with these fast-evolving technologies.

Tim Stutts, Interaction Design Lead at Magic Leap, highlights the sheer complexity of these UX challenges, “A level of complexity is added with voice commands, as the notion of directionality becomes abstract—the cursor for voice is effectively the underlying AI used to determine the intent of a statement, then relate it back to objects, apps and system functions.”

“For voice experiences, you need to have a natural language interface that performs well enough to understand different accents, dialects, and languages,” adds Mark Asher, director of corporate strategy at Adobe, who believes the advancement of voice technologies will serve to “bring the humanity back to computing,”

There are still many hurdles to overcome before we reach that utopian vision, however. As we move towards more pervasive and complex experiences where users have multiple applications open at the same time, they will need to circumvent problems such as unintentionally commanding a hologram when you’re actually talking to the person next to you.

Spatial audio and AI-driven voice technologies are crucial elements for creating compelling immersive experiences
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Yet looking at the exponential way AI technologies have developed over the past decade, it isn’t unreasonable to extrapolate that the next few years we will usher in real-time contextual applications that accurately identify and action commands based on accurate assessments of your surroundings (both real and virtual) your personal preferences, and even your biofeedback.

2 – Voice Biofeedback

XR technologies already deploy a multitude of sensors that enable collection of biofeedback, yet voice provides a rich vein of data which can be collected in a non-invasive way without the need for cumbersome wearables.

Apart from deliberately using commands to interact with the world around us, our voices provide the scope for AI to contextualize our XR experiences based on subconscious factors such as our mood and physical health. Cymatics – the name given to the process of visualizing soundwaves – gives us some insight into the depth and complexity of the unique patterns projected by our voice.

XR technologies already deploy a multitude of sensors that enable collection of biofeedback
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To produce speech, the brain communicates with the Vagus Nerve and sends a signal to the larynx, which vibrates out stored information through the vocal cords. Since vocalization is entirely integrated within both our central (CNS) and autonomic nervous system (ANS), there is an established correlation between voice output and the impact of stress.

Researchers have been developing methods for voice stress analysis (VSA) and computerized stress detection and body scanning devices for many years. Companies such as Insight Health Apps already leverage this rich data to feed corrective waveforms and patterns back into the body in the form of “Quantum Biofeedback”.

3 – Bridging the Uncanny Valley

When I was first invited to test social VR platform Sansar, I was shown around some of its virtual worlds by Linden Lab’s CEO Ebbe Altberg. To this day, my lasting impression of that demo was how our interaction felt very natural in spite of us being 5,000 miles and several time zones apart (I was in London and he in San Francisco) and the fact that his avatar looked nothing like his real-world persona.

Not only did Ebbe’s digital self have the face of a woman, but that face was attached to a cartoony blimp-like dinosaur bodysuit. Still, when he spoke, the avatar’s lips, teeth and facial muscles synchronized to the sounds in a way that my brain registered as true. It demonstrated one of the peculiar things about designing virtual experiences: the malleability of “reality,” and the fact we are more willing to suspend our disbelief for some aspects of it than others. Hence an avatar’s appearance doesn’t matter nearly as much as these subconscious prompts that form the core of human interaction.

It was an interesting way of avoiding the pervasive problem known as the “uncanny valley” which describes that awkward sense of unease you feel when a character or avatar appears human-like yet “not quite there.” Speech Graphics developed the technology that creates this notoriously difficult-to-achieve illusion that an animated face is the source of the sound you hear. Their pipeline merges powerful speech analysis with procedural animation techniques. To achieve this, the algorithm replicates not only the movement of the lips, but also decodes from that speech the energy and emotion of the speaker.

“In the sound of speech there is a wealth of information about what the speaker was doing when he or she made the sound—including the movements of the mouth as it produced the sound, and the energetic state of the speaker, from which we can deduce facial expression. From syllables to scowls,” its website reads. And because it is a universal physical model, it works for any language and any type of character, from realistic humans to cartoonlike avatars.

The Future

As digital experiences move beyond the familiar constraints of screens, our modes of interaction with the digital world are also evolving. Paradoxically, that evolution is taking us back to basic and instinctual forms of natural human interaction, hence the enduring relevance of Clarke’s law. Technology will soon be sufficiently advanced so that it will become an invisible layer of our reality rather than a separate realm requiring special skills to access. And in that hybrid reality we will experience an entirely new type of magic.

In the sound of speech there is a wealth of information about what the speaker was doing when he or she made the sound
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This article was originally published on Futurithmic

Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals and brands in effectively leveraging existing and emerging technologies in their business strategy.

Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Unlocking the Magic of XR With Your Voice appeared first on Tech Trends.

In the midst of the growing coronavirus pandemic, holding any sort of normal conference is entirely out of the question. But although it might seem like the entire world is grinding to a halt, life goes on and there are still some exciting announcements coming out of the tech world.

XR offers us new ways to enable collaboration, remote work, and all manner of interaction which (at least for a while) might be difficult or downright impossible in real life
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But in fact, there has never been a more opportune time to push for advancements in (and adoption of) immersive tech. As so many of us are asked to work from home or find ourselves isolated from one another, XR offers us new ways to enable collaboration, remote work, and all manner of interaction which (at least for a while) might be difficult or downright impossible in real life.

In the midst of the growing coronavirus pandemic, holding any sort of normal conference is entirely out of the question
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There has never been a more opportune time to push for advancements in (and adoption of) immersive tech
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So we’re excited to see this first all-digital Facebook: Game Developers Showcase which promises many announcements, trailers, developer interviews and more this week.

Things kicked off with a major update to the Oculus Quest system experience that makes VR more flexible, social, and easy to use. It comes with a completely redesigned universal menu, new immersive overlays, and multi-window support for 2D apps starting with Oculus Browser— these updates are launching as experimental features later this month.

The personal dashboard lets you navigate between immersive environments and 2D apps, control your device, and stay connected with people and with your system’s status while in VR
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Redesigned universal menu

The personal dashboard lets you navigate between immersive environments and 2D apps, control your device, and stay connected with people and with your system’s status while in VR. The new design organizes information more clearly to help users navigate to commonly-used system apps like Explore, Store, Browser, and TV more quickly, as well as access key settings like brightness and volume. It also brings recently and frequently used apps front and center so it’s easy to jump back into the action.

Immersive overlays

These make it possible to bring up content, like the universal menu, without leaving the app you’re in. That means it’s easier than ever to find and control system functions without returning to the home screen. This should provide more seamless access to functions like making a friend request, casting, or live streaming. This will be available in WebXR apps launched from Oculus Browser to start and will come to more apps on the Oculus Platform as developers add support, so over time, you’ll have instant access to your menu anytime and anywhere in VR.

Oculus Browser supporting multiple windows

Users can now multitask, opening, closing, and rearranging windows from a new control box above the window. Support for multiple windows will first come to Oculus Browser, with support for more 2D apps like Chats and Store coming later.

These updates continue to evolve the Quest experience and represent a step toward VR becoming the next computing platform
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Together, these updates continue to evolve the Quest experience and represent a step toward VR becoming the next computing platform. It all starts rolling out this month, users can opt-in by going to the Experimental Features section in Settings and toggling the new features on.

The VR platform of the future must enable people to multitask easily, navigate between apps seamlessly, stay connected with others, and quite simply do more. From gaming to media and entertainment, from social experiences to getting work done, VR as the next computing platform will support the full spectrum of uses that people expect from their devices, like phones and laptops, today.

New Timbaland Music Pack Announced for Beat Saber

Launching March 26^th, gamers will be able to access new music by the legendary rapper, created specifically for the game. It features hit artists like Bruno Martini, Kaydence, Common Strangers, Sid Tipton, and Timbaland himself. The pack, priced at $7.99 (or $1.99 per song) on Oculus Quest and Rift, includes the following tracks:

• Sid Tipton, Timbaland – Has A Meaning
• Kaydence, Timbaland – Dumb Thingz
• Wavezswavesz – While We’re Young
• Nash Overstreet, Karra & Common Strangers – What I Like
• Bruno Martini, Timbaland – Famous ft. Jake Davis

On launch day at midnight, these tracks will also be available on iTunes, Apple Music, and Spotify

Beat Saber has also proven a viable way for artists and entertainers to connect with their fans
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Beat Saber continues to dominate the charts and has gone Double-Platinum, selling over 2-million copies worldwide across all platforms. In addition to breaking records within the VR community, the game has also proven a viable way for artists and entertainers to connect with their fans, as the packs have sold 10 million songs through downloadable content from artists like imagine Dragons, Green Day, K/DA, and others.

Beat Saber continues to dominate the charts and has gone Double-Platinum, selling over 2-million copies worldwide across all platforms
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Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals and brands in effectively leveraging existing and emerging technologies in their business strategy.

Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Building the VR Platform of the Future appeared first on Tech Trends.

The BIFF is widely recognized as one of the world’s coolest film festivals, and this year is the first time the event is dedicating an entire pavilion to XR experiences, a move that celebrates the evolution of storytelling and recognizes the integral role technology plays in filmmaking. It will feature curated VR films and AR art from around the world, an opening kick-off party, industry meetups, interactive workshops, and the Boulder XR Science Fair highlighting VR and AR innovations from local university labs, tech teams, and professionals.

The BIFF is widely recognized as one of the world’s coolest film festivals,
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BIFF attracts more than 25,000 film enthusiasts, media and industry every year
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BIFF attracts more than 25,000 film enthusiasts, media and industry every year. Now in its 16^th edition and celebrating 100 years of cinema to boot, they are still keen to look to the future as much as celebrating the past. Featured films will include Disney’s “Cycles” and “Myth: A Frozen Tale” as well as keynotes and events where you’ll get to hear from Disney Animation creatives such as Jose Luis Gomez Dias and Jeff Gipson.

“The future of storytelling will be an amazingly new and exciting experience that we can’t even imagine today,” said Kevin Smith, executive producer for BIFF. “The XR Experience provides a glimpse into this ground-breaking new medium while providing a great community event to mix, learn and experience.”

The pavilion space will also prominently feature a retrospective of large-format Augmented Reality artworks from 2011-2018 by HEAVY, a multiple award-winning creative studio that specializes in using immersive technology to reclaim public spaces for civic engagement, enlightened interactivity, and fun & thoughtful experiences. The HEAVY team manages to do this mostly through large-scale art installations that utilize XR technologies to explore the intersections between philosophy, art, and design, utilizing the talents of a mixed group of developers, artists, and academics.

The future of storytelling will be a new and exciting experience that we can’t even imagine today
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Our own personal data has become a digital avatar that often carries a higher degree of perceived value than our physical presence
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Since 2011, the company has pioneered the use of Augmented Reality to engage audiences with fine art installations that explore the building tensions created by a historically analog world quickly transitioning to digital life. Their installations have not only graced events such as SXSW and Google i/o, but also taken over Times Square, a UNESCO World Heritage Site in Brussels to the Hollywood Walk of Fame, Wynwood Walls in Miami, and the iconic Bowery Wall in New York.

“It’s really nice to get this recognition for our traditional body of work from over the years, but it’s also a reminder of how far XR has come, both in terms of the tech itself and also as a compelling storytelling and artistic medium in its own right,” says Chris Nunes, Head of Studio at HEAVY.

The high demand for truly innovative experiential art is illustrated by the fact that the Van Gogh Museum in Amsterdam recently lost its top place as the most popular single-artist museum to Tokyo’s MORI Building DIGITAL ART MUSEUM: teamLab Borderless (or “Borderless” for short).

Since 2011 HEAVY has pioneered the use of Augmented Reality to engage audiences with fine art installations
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And this is a trend that Nunes believes will start gathering significant momentum over the coming months and years as technologies and creative approaches to using them evolve and become more ubiquitous.

“I was at the Tate Modern gallery in London recently and I got really excited imagining the possibilities of making a dedicated art installation for such an amazing, forward-thinking cultural institution. We’ve been engaging with people in urban environments for years as they go about their daily lives, and that’s fantastic, but I think we [in the XR industries] have reached a real tipping point where artists and art fans are actually purposefully seeking out these experiences because of what they add to our understanding of reality and each other’s perspectives. These technologies live with us -in our pockets, under our pillows- and rightfully, are becoming an integral part of the artistic spark and expression, as opposed to something simply added onto the underlying art,” he concludes.

At the BIFF retrospective for HEAVY, visitors will get to experience a range of the studios’ most popular installations, such as “More Human Than Human” [MHTH]. It’s a fascinating use of data visualization and Augmented Reality that debuted in 2018 in Moscow’s Zaryadye Park. The team took datasets from the City of Moscow’s Open Data Portal – specifically, the latitude and longitude of all of the theaters, exhibition halls, and museums in Moscow – and digitally interconnected those waypoints with a 3D lattice that was meshed over a skull model. The idea they wanted to represent through the artwork was that our society’s sense of “self” has become increasingly defined by the accumulation, aggregation, and interpretation of massive amounts of personal data.

“With the rise of ever-present high-powered mobile devices, social media, and artificial intelligence, our own personal data has become a digital avatar that often carries a higher degree of perceived value than our physical presence,” HEAVY Creative Director BC Biermann explains.

Also featured in the exhibit is “Digital Neuron,” which was originally commissioned by the University of Geneva in Switzerland in 2016, and has since won an Auggie at the Augmented World Expo (AWE), was a 2019 Merit winner in education and was named a Top 100 Artistic Destination award by CodaWorx. The piece depicts the neuron’s central importance in human cognition and as the deeper engine of medical research, also using neurons as a visual metaphor for how ideas are spread between people.

These technologies live with us - in our pockets, under our pillows - and rightfully, are becoming an integral part of the artistic spark and expression
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Digital Neuron – augmented reality from Heavy.io on Vimeo.

“Parabola,” is yet another interesting interactive mural included in the retrospective, which featured in San Francisco’s Design Week 2017. It depicts a fractal background with a digital sculpture of a chair in the foreground built by impossibly interlocking and twisted parabolas (the parabola is a foundational design form found in everything from natural forms to product design and DaVinci sketches). Using AR, you can change the scene by moving the chair to different parts of the virtual room, its colors and the design and lighting of the room, and even exploding the entire suite as a form of design protest.

The BIFF XR Experience will be free to attend and runs from March 5th to the 7th at tech co-working space Galvanize
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In the meantime, the HEAVY team continues to push the envelope creatively, and they’re just putting the final touches on a 3 sculpture installation for the newest JW Marriott 5-star hotel in Anaheim which marks the first time they have integrated custom-made 3D sculptures with an AR experience. As far as Nunes and Biermann know, this installation will be the first time anyone has done that, so these are heady times indeed.

The BIFF XR Experience will be free to attend and runs from March 5th to the 7th at tech co-working space Galvanize with the VR Theater moving to the main Festival Tent for a few hours on Sunday, March 8.

Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals and brands in effectively leveraging existing and emerging technologies in their business strategy.

Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Experiencing Immersive Art in Colorado appeared first on Tech Trends.

This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace. That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

XR has proven to be a paradigm shift for enterprise in terms of boosting productivity, cost-savings, and learning and development
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According to the report, we can expect even cautious companies to finally follow in the footsteps of their pioneering counterparts as XR becomes more accessible and mainstream, driven by a wave of new and improved HMDs, mobile AR and standalone VR, and the onset of 5G networks.

This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace
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XR has proven to be a paradigm shift for enterprise in terms of boosting productivity, cost-savings, and learning and development, particularly in relation to highly skilled and specialized areas ranging from surgery to spacecraft engineering. Yet where so far we have seen pioneering companies work largely on an experimental trial-and-error basis, this next decade will see research catching up to meaningfully support this deployment on the ground.

We can expect even cautious companies to finally follow in the footsteps of their pioneering counterparts as XR becomes more accessible and mainstream
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Instead of a one-size-fits-all approach, enterprise stakeholders will increasingly have the information and expert guidance at their disposal to tailor and customize solutions optimized for their specific industry, goals, and needs.

A recent Harvard Business Review Analytic Services study found that 87% of large companies are currently exploring, piloting, or deploying Mixed Reality, but the vast majority of those are still in the exploratory or proof-of-concept stages.

Academic research is now being conducted all over the world to investigate not if XR works but how it works and what considerations must be taken into account when designing content. One recent example is this article published on Frontiers in Psychology, which identifies significant differences in how people retain information in the short and long term depending on whether content is delivered in “active” or “passive” VR modes.

In the last couple of years, major companies everywhere ran proof-of-concept XR projects with uniformly positive results
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As more such studies are conducted, and more use cases are shared among enterprise stakeholders across an expanding ecosystem of different industries, we will move on from the heady days of experimental exploration and marveling at the power of immersive technologies towards more targeted, considered, evidence-based and industry-specific approaches. In other words, enterprise XR is about to enter its grown-up phase.

A Harvard Business Review Analytic Services study found that 87% of large companies are currently exploring, piloting, or deploying Mixed Reality
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“After a few years of testing applications, many verticals and use cases have proven ROI. The perception of gimmickry has given way to real business value,” says Maria Fernandez Guajardo, Facebook’s Director of Enterprise AR/VR, adding that 2020 is going to be a critical, if not glamorous, time for enterprise VR. “The industry will need to put in the arduous work of scale: establishing infrastructure, integrating workflows and connecting a comprehensive ecosystem,” she says.

With its effectiveness well established, the time has come for XR to move beyond “fancy demos, proof-of-concepts and pilots” to become “an indispensable digital productivity tool” used across the entire product lifecycle, from R&D to marketing to maintenance the report reads.

Academic research is now being conducted all over the world to investigate not if XR works but how it works and what considerations must be taken into account when designing content
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Yet these new opportunities also bring new challenges. Timoni West, Director of XR Research Unity Labs says UX designers will have to adjust in order to meet the demand for these new kinds of experiences. “Instead of making responsive design just for different devices, they’ll have to start thinking about responsive design as computers react to everything in the real world. Gestures, voice, gaze, time of day, how many people are in the room, and where you are: all of these variables are now new user inputs that have to be taken into account,” she explains.

According to Vinay Narayan VP, Platform Strategy and Developer Community HTC VIVE, this upcoming year will present the most robust ecosystem of innovations yet. “Technological innovations will make XR experiences a widely accessible tool for industrial enterprises of any scope and size,” he says.

There is also a lot of hard work to be done on the infrastructure and connectivity side for this promise to be delivered: “We can expect that enterprises will be spending less time on UX experiments and more time on designing a solid infrastructure around the data,” says Andreea Raducan, Head of Marketing at Innoactive, adding that whether we’re looking at 3D assets, VR apps, internal processes information, or lines of code, data needs to flow across platforms and reach various locations in real-time.

“As 5G networks come online, graphics and compute will increasingly be served from the network edge,” adds NVIDIA’s Director of Virtual Reality David Weinstein. “In the last couple of years, major companies everywhere ran proof-of-concept XR projects. The results were uniformly positive: faster time to market, lower total costs, better trained employees, happier customers, healthier patients. These early results will drive a virtuous cycle of growth and innovation,” he concludes.

Enterprise XR is about to enter its grown-up phase
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You can download the full report for free here

Want the latest insights from industry experts in enterprise AR & VR? Look no further!

Read our blog to see how 2020 will be a defining year https://t.co/zyibVIsMR8

— Unity (@unity3d) February 12, 2020

Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals and brands in effectively leveraging existing and emerging technologies in their business strategy.

Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

The post Enterprise XR is Coming of Age appeared first on Tech Trends.