It’s February 2^nd, so of course that means Groundhog Day. In homage to the greatest movie ever made, Sony Pictures Virtual Reality – the VR arm of Sony Pictures Entertainment – has developed a virtual reality game in partnership with MWM Immersive and Tequila Works that puts you in a Punxsutawney time loop.

It’s February 2nd, so of course that means Groundhog Day
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In Groundhog Day: Like Father Like Son, you’ll play as the charming but arrogant Phil Connors Jr.
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In Groundhog Day: Like Father Like Son, you’ll play as the charming but arrogant Phil Connors Jr., who grew up in the shadow of his father — a man who spent a lifetime repeating a single day until he had made it perfect. But for Phil Jr., today is the worst day of his life. He’s trapped back home in Punxsutawney, the small town he thought he’d escaped, where he can’t even get a decent cappuccino — and he’s going to have to repeat the day over and over, until he learns the true value of friends and family.

In the era of “Bandersnatch,” this is SPVR’s first foray into using branching narratives and interactive storytelling to drive an immersive VR game. It’s being developed by Tequila Works, a Madrid-based video game developer that has created award-winning games like Deadlight, RiME and The Invisible Hours.

this is SPVR’s first foray into using branching narratives and interactive storytelling to drive an immersive VR game
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“Like we did in The Invisible Hours, we are working with facial and motion capture artists to create a unique, immersive experience,” says Raul Rubio CEO and Creative Director, Tequila Works. “For this VR project, we wanted to go a step further by making the player an active, disruptive element in the story, giving them more narrative choices to have a key influence on the storyline. Not only will the player have a much stronger sense of physical interactivity, but a deeper emotional connection to the non-playable characters. It looked like the perfect scenario to create a unique experience of intertwined stories, with the player fully embedded in timeline choices. After all, time loops are like being trapped in a videogame!”

“This game contains a time loop mechanic with multiple branching narratives, as well as individual meaningful stories that we can build upon. It also includes the same dark humor of the original film, letting us play around with the inherent instinct of every VR player to mess with everything around them. James Siciliano of Rick and Morty and Joshua Rubin of Telltale lent their expertise to help us build this original story from the world of the beloved movie. We have developed an ever-changing experience through deep branching narrative gameplay and full interaction with all NPCs.”

Because what would you do with eternity if there were no tomorrow?
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Tech Trends’  Virtual Reality Consultancy services offers support for companies looking to enhance brand strategy with immersive technologies such as Virtual, Augmented and Mixed Reality

Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio and @techtrends_tech on Twitter.

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You can now experience what it’s like to swing across New York as Spider-Man himself with a free VR experience created by Sony Pictures and Intel

VR and Spidey do seem like a perfect match
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I always get excited about a new Marvel film coming out. For the Stan Lee cameo if nothing else! But I have liked many of the Spider-Man films the studio has brought out over the years, so I’m curious to see what the latest instalment – Spider-Man: Homecoming will bring.

It's always exciting to see a new Marvel film, if only for the Stan Lee cameo
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To wet our appetites during the build-up to the film’s release Sony Pictures created a free Virtual Reality Experience (VRE) which was showcased in the US across selected Cinemark locations as well as various events worldwide. But if you have a PlayStation VR, HTC Vive and Oculus Rift you can now also try it out in the comfort of your own home. Just be sure to move the furniture out of the way first!

This companion piece to the Columbia Pictures feature lets you suit up as Spider-Man, hone your web-shooting skills, and sling high above New York City in pursuit of the Vulture. To create this VRE, developers utilized Intel hardware and software to create a fully immersive experience.

Intel sees VR as the jumping point to more immersive experiences
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According to Nicole Smith, Global Brand & Innovation Communications Manager at Intel, the company sees Virtual Reality as the jumping point (pun intended?) to more immersive experiences. The technology, they believe, will evolve to make use of next-generation sensing and digitizing technologies and will eventually include physical and virtual interactions within the same environment.

“Personal computing is radically evolving to become capable of experiences hardly believable today, and Virtual Reality’s highly sensory and immersive nature is central to that evolution. This collaboration is a first for Intel and Sony Pictures Virtual Reality, starting a new era in Intel/Hollywood VR production partnerships using premium cinema content,” said Doug Fisher, senior vice president and general manager of the Intel Software and Services Group. “Together with our silicon, the pervasive power of the Intel software ecosystem offers VR content and game developers the opportunity to create fully immersive experiences that bring the next evolution of compute to mainstream audiences. We are excited to be a part of this blockbuster partnership,” he concluded

Here’s the low-down of the tech used to create the experience, which you can also check out in the trailer.

Boosted by Intel hardware technology and software tools, the award-winning developers at CreateVR* used dual Intel® Xeon® processor-based Dell* workstations to quickly create and render 360-degree, ultra-high-resolution graphics of New York. The premium version of the superhero feature was best realized with the performance of the instruction architecture of the latest Intel® Core processors for ultra-high-resolution content streaming content streaming, encoding and video playback, while Intel® Graphics Performance Analyzers were used for better visual fidelity, higher-resolution and higher frame rates. In addition, Intel® Threading Building Blocks helped developers leverage Intel multi-core performance and heterogeneous computing.

The developers used a variety of Intel-optimized software, including Adobe*, Allegorithmic*, Autodesk*, Epic Games*, Mettle*, Pixlogic* and The Foundry* for authoring, digital sculpting, rendering and production, to deliver amazing performance and realism in the VR experience.

“Virtual reality experiences demand PCs with powerful computing performance—and that is where Intel technology excels; in fact, Intel processors are recommended by leading PC-based virtual reality vendors, including Microsoft, HTC Vive, Oculus, and others. Intel also has many technology assets that can improve the VR experience. A great example of this is Intel’s WiGig technology, which HTC announced they will integrate into an accessory for the Vive,” says Smith “Intel is deeply committed and involved with virtual reality development and innovation– one of the most exciting new immersive technologies in a decade. VR spans business and consumer uses as well as mobile, wearable, desktop and server platforms.”

For companies looking to get into Immersive technologies such as VR/AR/MR/XR our Virtual Reality Consultancy services offer guidance and support on how best to incorporate these into your brand strategy.

Alice Bonasio is a VR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedInand follow @alicebonasio on Twitter.

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