Lush gives its app a fresh new look and some innovative functionalities to welcome customers back to its UK shops
After more than a year when most of us had no choice but to do most of our shopping online, Lush was far from the only retailer which had to rely heavily on technology to keep going. Yet even now as things seem to be returning to something closer to a pre-pandemic reality and we look forward to going getting out of the house to go shopping (imagine!) that doesn’t mean we have to give up all the benefits that technology can add to making the retail experience better.
Lush Lens was designed to offer customers a packaging-free and contact-free shopping experience. Share on X
With that in mind, the handmade cosmetics company has just relaunched the Lush App, developed in collaboration with Saleor using open-source technology in line with Lush’s Digital Ethics Mission Statement. It will allow customers to browse product ranges with improved search optimisation, a new checkout process, and new ways to pay.
Lush Lens has had 2.6 million scans since its launch on iOS in 2018 Share on XThe app – which is now available in the UK on iOS and Android – features for the first time one of the most successful #LushLabs features, called Lush Lens, a mobile AR feature which was designed by Lush’s in-house tech R&D team to offer customers a packaging-free and contact-free shopping experience.
Lush Lens has had 2.6 million scans since its launch on iOS in November 2018, prompting the company’s founder, Mark Constantine, to assert that the technology had the potential to revolutionize the packaging industry, and even possibly eliminate it.
“At Lush we make products by hand, with fresh and ethically sourced ingredients, and this informs our digital products too. I’m so proud of the new platform the teams have created which showcases the best of what we can do – ethical treatment of customers’ data, created using open source technologies and providing a five star customer experience, with a few Lush surprises along the way,” says Jack Constantine, Chief Digital Officer at Lush.
Lush champions ethical hardware, ethical data, ethical design and open source technologies. Just as the company ethically sources ingredients, Lush Digital believes in ethical tech that ultimately gives back more than it takes from society and the environment.
Adam Goswell, Lush Tech R&D, believes that such technology can add (not replace) in giving quality, up to date information in matching customers with the perfect product.
“If we can reduce the time spent at the till or eliminate the queue (which we all hate) then technology is really going to elevate the retail experience to be much more about human interaction and experience,” he believes.
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Alice Bonasio is a technology journalist, communications consultant and Tech Trends’ Editor in Chief. Connect with her on LinkedIn and follow @alicebonasio and @techtrends_tech on Twitter
