Tech Trends Madame Tussauds Augmented Reality Immersive Technology Consultancy Alice Bonasio VR AR XR
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I Have AR Dream

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Madame Tussauds is using Augmented Reality to bring its iconic wax figures to life.

For those of us who have always yearned for a time machine so we could experience the most amazing moments in history, immersive technologies are really stepping up to the plate, providing the closest we can get to that without actually cracking the whole space time continuum conundrum.

Madame Tussauds DC is one of the first attractions in the US to place AR at the center of their visitor experience Click To Tweet

ALIVE IN AR is an immersive experience available at Madame Tussauds DC which claims to do just that by bringing iconic moments of the past to life with Augmented Reality.

More than a million visitors have enjoyed ARtGlass tours at iconic sites such as ancient Pompeii, George Washington’s Mount Vernon, and Pisa Tower Square Click To Tweet

Tech Trends Madame Tussauds Augmented Reality Immersive Technology Consultancy Alice Bonasio VR AR XR

Visitors use devices created by ArtGlass, which give them the ability to explore the lives of Hollywood A-Listers, iconic political leaders and historical game-changers through rich 360-degree visuals, personal narrations, and sounds layered all around them.

Alive in AR at Madame Tussauds Washington DC from Madame Tussauds USA on Vimeo.

Guests Interact with Legendary Celebrities and Famous Figures on an Explorative 360-Degree Immersive Adventure.The AR experience brings life to some of the most pivotal moments in US history allowing guests to do everything from suiting up to go into space and relive the moon landing with Buzz Aldrin and Neil Armstrong to experiencing the energy from the crowd on the National Mall as Dr. Martin Luther King, Jr. gave his “I Have a Dream” speech.

Guests will step inside monumental moments that shaped our history as modern technology brings new life to the past Click To Tweet

“People come to Washington, D.C. in search of a direct and dynamic connection to our Nation’s past. This AR experience will make history and culture real and engaging, which is why we are so excited about this partnership,” said ARtGlass founder and CEO Greg Werkheiser. “While some attractions have experimented with AR on handheld smartphones, Madame Tussauds DC is embracing the more immersive and hands-free smartglass technology.”

ALIVE IN AR is included in every walk-up and online admissions ticket, and the museum hopes that schools will also opt to include it in their tours, as the AR greatly adds to the educational aspect of the experience for students.

AR is taking the Madame Tussauds DC experience to the next level through the use of audio and visual effects Click To Tweet

Tech Trends Madame Tussauds Augmented Reality Immersive Technology Consultancy Alice Bonasio VR AR XR

We’re inviting students in the classroom and students-at-heart to step out from behind their textbook and into an immersive augmented reality journey through iconic moments of history Click To Tweet

Madame Tussauds DC is launching a new, fully immersive experience using Augmented Reality (AR), making the attraction one of the first in the US to place AR at the center of their visitor experience. Through the magic of smartglass technology, the Alive in AR Augmented Reality Experience invites guests to hop between eras and relive moments with celebrities throughout time. The AR experience offers an all-access pass to getting up close and personal with influential leaders and culture icons of the past and present.

“Every day, Madame Tussauds DC connects visitors with the past and present, bringing history and pop culture icons to life,” said Therese Alvich, general manager for Madame Tussauds Washington, D.C. “These highly interactive augmented reality glasses bring the attraction to life right in front of our visitor’s eyes. We love that they feel like they are a part of history, complete with the sights and sounds of a memorable moment,” she concludes.

Tech Trends Madame Tussauds Augmented Reality Immersive Technology Consultancy Alice Bonasio VR AR XR

Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals and brands in effectively leveraging existing and emerging technologies in their business strategy.

Alice Bonasio is a VR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.

Tech Trends Augmented Reality Madame Tussauds