“Employees come first, not the customers. If you look after employees they’ll look after the customers.”
The quote above from Sir Richard Branson sums up the case for putting in place an effective internal communications strategy. If Internal Comms is done right, it can bring huge ROI to a company, but it is incredibly challenging. Instead of treating employees as a “captive audience” companies need to recognize that building and maintaining an attractive culture is a key driver of growth, innovation and productivity, as well as supporting effective external communications. This course shows how to assess internal communications needs and put in place communication channels that create and amplify engagement in your workforce.