“No fucking PDFs!”

This direct quote from a famous tech journalist shows how easy it is to fall into traps when it comes to trying to promote your message in a crowded space. In an age of information overload, grabbing the attention of time-starved, overworked journalists is a daunting task, but with hard work and proper guidance it is possible to secure top coverage, even without large budgets. This course teaches you how to boil down and present your message in the most effective way, maximizing your chances of getting your point across. It will also introduce you to essential housekeeping and etiquette that will stop you getting onto your media targets ‘black list’.