“Social is about 10% inspiration to 90% perspiration”

An engaged online community is a company’s greatest communication asset and a powerful marketing tool, and building it takes a lot of hard work and dedication. Where to start though? Tools and platforms are constantly changing, and a lack of understanding often means that quality is sacrificed in favour of quantity and meaningless ‘vanity metrics’. This course takes you through the underlying principles of social media content production, community management and growth strategy that, if internalized, will lay the foundation for long-term, meaningful engagement with your target audience.