To accompany the release of Star Wars: The Last Jedi, Linden Lab unveils a Virtual Reality exhibition at its newly opened Sansar Hollywood Art Museum.
The wait is over and the latest Star Wars is finally out in cinemas (YAY!) but that also means fans have to put up with the endless marketing tie-ins as everyone tries to piggyback off the franchise’s popularity – NOT so YAY 🙁
Specially at Christmas, as I walk around the shops and stare at all the random products leeching off the Star Wars brand, I’m constantly reminded of the scene in Spaceballs where Yogurt pimps his merchandise.
Sometimes, though, you still come across a genuinely awesome tie-in that reminds you of why you fell in love with Star Wars in the first place. And Sansar’s VR exhibition of exclusive historic production art at The Hollywood Art Museum (HWAM) does that.
Sometimes, though, you still come across a genuinely awesome tie-in that reminds you of why you fell in love with Star Wars Click To Tweet
HWAM’s first exhibition is a unique collection of Star Wars production pieces, including the very first drawings made for the film franchise and never-before-seen production art from the original trilogy by Lucasfilm alum Joe Johnston, Ralph McQuarrie, Phil Tippett, Drew Struzan, Colin Cantwell, and more.
HWAM’s first exhibition is a unique collection of Star Wars production pieces, including the very first drawings made for the film franchise Click To Tweet
The museum’s creator Greg Aronowitz, is a director, designer, writer, producer, and practical effects professional whose credits over the past 30 years or so include Terminator 2, Jurassic Park: Lost World, X-Files and Saving Private Ryan.
Aronowitz is also an avid collector who has amassed an incredible collection of Hollywood production art, from storyboards to costume sketches, concept drawings, models, and more. The pieces give you a glimpse of the creative process of making these iconic films, from Citizen Kane to Tranformers, which he’s always been keen to share.
But although there are plans to eventually build a real-world version of the museum, so far the objects didn’t really have a home where they could be accessible to the general public.
“The dream of a brick and mortar gallery is still a bit out of reach, but Sansar made it easy to create a virtual museum, where we can make the work available to artists, students, movie fans, and anyone around the world who’s interested in the creative process and history behind some of the world’s most beloved titles,” says Aronowitz.
As the HWAM exhibition opened on December 9th, they also simultaneously hosted a pop-up gallery at one of Los Angeles’s oldest art supply stores, where George Lucas’s visual effects company, Industrial Light & Magic (ILM), acquired many of the supplies the artists used to create early Star Wars works in the mid-seventies. The event featured both some of the physical art and VR stations where attendees viewed the Sansar experience.
You can access the experience on the Sansar desktop site via Windows PC (be warned, it does take a while to load, but it’s the price you pay for having such polished visuals) or with a VR Headset such as the HTC Vive or Oculus.
You can access the experience on the Sansar desktop site via Windows PC or with a VR Headset such as the HTC Vive or Oculus Click To Tweet
This being social VR you’re also welcome to mingle with other fans, although I did get accosted by a persistently annoying troll that wanted me to hug her as I was looking at some of the gorgeous pen and ink sketches on the wall. You can just mute them out and get back to your geeking though, so it didn’t really spoil it for me. And if socialising is your thing, there are a several social events and parties planned in the museum to coincide with the movie release.
This being social VR you’re also welcome to mingle with other fans Click To Tweet
The beauty of having such an exhibit in Sansar is that the graphics are good enough to do the objects and drawings justice. I spent several happy minutes marvelling at the details of obscure blueprints, sculptures and storyboards.
At various points as you walk your avatar around the rooms you also trigger helpful audio information which tells you the story behind some of the objects. And just like in a regular museum you can just read the plaques next to the exhibits.
The beauty of having such an exhibit in Sansar is that the graphics are good enough to do the objects and drawings justice Click To Tweet
But what isn’t like a regular museum experience is that with a lot of the physical objects – basically anything sitting on a plinth – you can just pick them up – and not get told off. Play with stuff to your heart’s content and it will just find its way back to where it belongs, undamaged and ready for the next fan to have a go.
The Star Wars exhibition feels like walking through a set from the film Click To TweetAnd of course that is just the beginning. Sansar is a very young platform indeed, only recently out of Beta, so we’re yet to see some of its crazier possibilities realised by the creator community. With something like this though, it is easy to picture how next time around I’d be given the choice to dress up my Avatar in Star Wars costumes like at Comic-Con or even have the entire exhibit hosted in, say Tatooine.
“With Sansar, not only are we able to present pieces in context – the Star Wars exhibition feels like walking through a set from the film, for example – but the museum is also a social space. We threw a virtual party on opening night, I’ve lead groups on guided tours of the collection, and we’ll host talks with artists as well It’s a very interactive space, with more accessibility than the physical museum could ever have, says Aronowitz”
There is huge scope to have fun with this sort of content and experience, and I’d be amazed if Sansar’s creative community doesn’t step up to that plate soon, much as they did when creating the Halloween competition experiences I helped judge in October. In the meantime, it’s not a bad taster of what’s in store for VR fans.
Play with stuff to your heart’s content and it will just find its way back to where it belongs, undamaged and ready for the next fan to have a go Click To Tweet
This article was originally published on VRScout
See Original, Exclusive Star Wars Artwork in VR via @alicebonasio https://t.co/KYDH7rFIwA pic.twitter.com/PKmN9455cw
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Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.
