We’re halfway through 2018 – how the heck did THAT happen? – so seems a nice place to stop and take stock of how the immersive tech market has been doing.
If you are a regular follower of Tech Trends you will have seen many examples of how immersive technologies – Mixed Reality, Augmented Reality, Extended Reality, Virtual Reality, or whatever flavour of aphabet soup strikes your fancy – are disrupting every industry out there, and that’s a good thing in my book.There are many examples of how immersive technologies are disrupting every industry out there Click To Tweet
This is a market set to hit $1.8 Billion in 2018, but while its impact in brand strategy, business and retail marketing is very much being felt already, it’s also nice to see how VR being used to transform the way we learn, and there is some insightful research emerging on the effects of immersive technology, specially on kids which will hopefully help guide creators in making responsible and appropriate content for this new medium.
As this infographic from Fullestop demonstrates, the future of VR looks bright, so watch this space.
For companies looking to get into Immersive technologies such as VR/AR/MR/XR our Virtual Reality Consultancy services offer guidance and support on how best to incorporate these into your brand strategy.
Alice Bonasio is a VR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.