More than a quarter of Americans avoid drinking tap water for fear of contamination.
There’s a growing water and plastic pollution crisis In America, as most people fear to drink tap water, which they believe is rife with contaminants, lime scale, and micro-plastic.There’s a growing water and plastic pollution crisis In America Click To Tweet
These were the findings of a recent survey of over 500 US households by TAPP Water – a Barcelona start-up that is looking to make tap water cleaner and healthier – which also found that in the past 10 years, consumption of water on plastic bottles doubled to 12.8 billion gallons in 2016. Households spent on average over $400 a year on bottled water, which also means a higher carbon footprint which also means they have a much-increased carbon footprint which comes with making and transporting those bottles.
“We are killing our oceans and planet,” says TAPP Water Co-founder Magnus Jern. “This year alone, plastic was found in a third of fish, and those individuals who eat seafood ingest up to 11,000 tiny pieces of plastic every year. We need to work together on a solution to this growing epidemic.”
In December TAPP Water launched a crowdfunding campaign on Indiegogo to bring the world’s first fully biodegradable water cartridge to market. TAPP 2 is a Bluetooth-enabled IoT smart filter, and it quickly surpassed its $30,000 target.
Households spent on average over $400 a year on bottled water Click To Tweet
“Tap water, whether it’s filtered or unfiltered, is always the best alternative for the environment, concludes Jern. “There’s a monumental opportunity to educate consumers about the safety, health, cost and environmental benefits of consuming filtered, clean, tap water in their home.”
Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.
Also published on Medium.