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Extending Retail

posted in: News, Tech Trends, VR Tech

XR is a powerful tool being used to attract, engage, and retain customers as online commerce and bricks-and-mortar converge.

How can we increase AR awareness & adoption and what does the future look like? Click To Tweet

Immersive technologies such as Augmented reality (AR) Virtual Reality (VR) and Mixed Reality (MR) which collectively come under the umbrella of – keep up with me here – Extended Reality (XR) are being used by an increasing number of companies to build consumer engagement and enhance the customer experience.

For those few who have crossed the threshold and are creating working AR projects to drive business engagement, questions still remain about overall adoption, increasing awareness and measuring ROI Click To Tweet

As with any novel, yet undoubtedly powerful technology, businesses are scrambling to maximize its revenue-creating potential, incentivized by the prospect of developing the much-vaunted ‘killer app’. Accordingly, many benefits of AR as a means to increase consumer engagement have become apparent in recent years; consumer marketing can be drastically enhanced, being rendered immersive, exciting and personalized, while the ability to monitor engagement data in real-time offers the possibility of refining the customer journey to increase enjoyment of an experience and maximize customer engagement with the brand.

As with any novel, yet undoubtedly powerful technology, businesses are scrambling to maximize the revenue-creating potential of XR Click To Tweet

Despite initial success, for those few who have crossed the threshold and are creating working AR projects to drive business engagement, questions still remain about overall adoption, increasing awareness and measuring ROI in a challenging environment where online offline commerce channels are blending into one another and customers are increasingly demanding omnichannel experiences.

VR Intelligence are hosting a live webinar, ‘AR for Consumer Engagement & Retail – From Fun Feature to Daily Essential’ on August 14 Click To Tweet

To explore this and more, VR Intelligence are hosting a live webinar, ‘AR for Consumer Engagement & Retail – From Fun Feature to Daily Essential’, taking place Wednesday, August 14, 9:00am PT/12:00pm ET/5:00pm BST. We will be joined by Michael Haddad (Augmented Beauty US Director, L’Oréal), Jasper Krog (Senior Global Digital Innovation Manager, NIVEA), Max Andaker (Digital Innovation Manager, Nestlé Silicon Valley Innovation Outpost), Cathy Hackl (Enterprise Director, Magic Leap) and Terry Schussler, Director, Immersive Technology, Deutsche Telekom).

Register for this webinar to explore the following:

  • A glance at the current state of phone-based AR content and implications for industry growth
  • Why is retail a leading segment? What opportunities and challenges still exist for retailers?
  • Where are consumers using AR now, and how will they look to use it going forward? What impact will 5G have?
  • How are both phone-based and wearable device OEMs looking to capitalize? What tech improvements are needed for improved UX?
  • How can we increase AR awareness & adoption and what does the future look like?

Those who cannot join live will be sent the recordings once the webinar has run.

This webinar is being run in association with VR Intelligence’s upcoming VRX Conference & Expo, taking place December 12-13, 2019, at the Hyatt Regency San Francisco Airport Hotel. Expecting more than 600 senior attendees from across gaming, entertainment, healthcare, retail, automotive industries and more, VRX is the world’s premier B2B immersive tech event for those wishing to use XR to boost ROI, propel their business forward and engage consumers through immersive, innovative experiences.

Tech Trends is an official media partner of VRX 2019

 

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Alice Bonasio is a VR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.