Getty Images and Jaunt partner up to create a cinematic Virtual Reality database of 360 degree images and video
According to a recent report by PwC, Virtual Reality will soon become the fastest growing area in the UK Media and Entertainment sector, with a predicted growth of 76% year on year. If those forecasts prove true, the VR content industry will be worth a staggering £801 million in just four year’s time.
Whether you’re a cheerleader or a stone-cold sceptic, the point is that VR is here to stay. And while we can argue about such things as hardware, field of view, mass consumer adoption rates and even what we should call various flavours of virtual experience, one thing is certain: Content –good content – will be the key ingredient in that mix.
Content is going to be the key ingredient in the VR Mix Click To Tweet
Which is why Tech Trends has been following Jaunt closely for a while now, including their recent amazing America’s Cup 360 experience. They are not only a leading producer and publisher of fully immersive cinematic Virtual Reality content, but they also make awesome hardware, software and applications to enable cinematic VR, and have been a leading voice in creating industry standards to empower creators of such immersive experiences.Jaunt has the largest library of cinematic VR content in the industry Click To Tweet
Jaunt also has the largest library of high quality cinematic VR content in the industry with a team of highly-skilled producers filming travels and experiences, and it is now partnering up with Getty images, one of the world’s largest and most used sources of visual content, which already boasts over 200 million assets including photos, videos, and music used widely by photographers and videographers worldwide.
“Today’s partnership with Jaunt takes us into the next frontier of immersive experiences and we look forward to working with them to provide our customers with a level of VR content not yet seen in this space,” says Anthony Holland Parkin, Head of VR, Getty Images. “By including compelling VR content as part of our core offering, we are facilitating the growth of – and driving demand for – this exciting new medium that is revolutionizing the way we experience the world around us.”
This exclusive global distribution partnership is set to transform Getty’s database of imagery and content and enable it to provide premium cinema-grade VR video to content creators. The move will see customers gaining access to Jaunt’s immersive 360° stereo video experiences through Getty Images’ websites alongside its existing collection of over 25,000 360 photographs. Getty is betting on VR content to enhance its brand and business model, and this new content will be available to brands and agencies to utilise via a multitude of channels including apps, mobile phone handsets and now this new image library. The new partnership symbolises their confidence in this pioneering technology industry, underlining their belief that VR content is going to enter the mainstream and be a key part of consumption for consumers.
“We are thrilled to be working with Getty Images to bring our high quality 360 and cinematic said “Just as meaningful as producing premium VR experiences is to Jaunt, it’s equally important to help facilitate others to create quality 360 and VR content. We aim to do all we can for the growth of this powerful emerging medium, and this is but another step in that direction,” says Mitzi Reaugh, Global Head of Strategy & Content Licensing at Jaunt. VR footage to the wider creative community.”
The deal follows Getty’s partnership with Google, which saw the company supplying hi-res VR content from current events around the world for Google Expeditions. The company also has relationships with other big players in that space such as Oculus Rift, 360Cities.net, AirPano, Laduma and Yellowbird.
“In 2017 scepticism around VR has finally taken a backseat. What has become clear to brands and the public alike is that VR is here to stay. Undoubtedly, it has the potential to transform the way the public consumes and engages with brands. At Getty Images we are embedding VR content technologies into the core of our business and ensuring that, as use of VR continues to grow, its users are further enhancing their experience with access to the world’s best content,” concludes Parkin.
This post was originally published on VRScout
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Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio and @techtrends_tech on Twitter.