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The War of Art: Creative Battles in VR Help Support Good Causes

posted in: Tech Trends, VR Tech


When you see people wearing VR headsets it’s easy to peg the technology as being isolating, but some of its most interesting uses – and its greatest potential – are in fact very social.

Some of the best uses of VR are social Click To Tweet

Which is why I was intrigued when Jesse, a creative director at Seven2 – a digital agency based in Washington – reached out to me about the VR Drawoff they’re hosting today.

Four years ago they started a community event based on live battles between two teams of artists. They get the audience to vote on the work and cash from the proceeds go to charity.

“we’re really excited to raise some money for a community center called Spark Central, a free resource for kids to take classes, read, check out books, use computers, robotics, 3-D printing and more,” said Jesse.

The team was already working with some VR games and applications, so it felt natural to also bring their charity battles in to the Virtual World.

The Virtual Drawoff battle will help raise money for charity Click To Tweet

The lure of Virtual Painting is something that I experienced in all its glory when I visited the National Theatre’s Immersive Storytelling Studio and tried out Tilt Brush for the first time.

I know that we can get incredibly jaded about technology. It’s so pervasive these days that we tend to ignore just how far we’ve come in a few short decades. But even for someone who looks at this stuff for a living, there are moments when you just go… Wow

It's easy to get jaded about technology, but some things still just make you go WOW Click To Tweet

Tilt Brush is one of those. It doesn’t overwhelm you with bells and whistles; it merely makes you look at the world in a new way, and dares you to play around with it. And by Clarke! It’s bloody indistinguishable from magic. *

The event will be streamed live on Facebook, so check it out and may the best brush win!


* Clarke’s third law states that any sufficiently advanced technology is indistinguishable from magic.

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Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio and @techtrends_tech on Twitter.